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Purple Cow, New Edition: Transform Your Business by Being Remarkable
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“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
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I like his perspective! Be remarkable...
I found it a little to similar to 'All marketers are story tellers' but it unique enough to make it interesting and valuable.
This is a good quick read if you're an entrepreneur and looking for methods to stand out against the competition, market yourself, market an idea, and/or market a product.
Businesses must stop ineffective marketing methods such as the usual pricing, publicity and promotion. Every product and advertising promotion must be as attention -grabbing as a purple cow.
Godin's book includes numerous case studies and advice about having a remarkable product that gains word-of-mouth attention and succeeds. He says marketers who realize present processes must change will search for better ways. This book is a good introduction to that search.
The book is designed to inform readers that change is necessary, but not how to actually develop purple cow products.