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Purple Cow, New Edition: Transform Your Business by Being Remarkable Hardcover – Illustrated, November 12, 2009
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“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
About the Author
- Publisher : Portfolio; Illustrated edition (November 12, 2009)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 1591843170
- ISBN-13 : 978-1591843177
- Item Weight : 9.9 ounces
- Dimensions : 5.23 x 0.79 x 7.25 inches
- Best Sellers Rank: #7,759 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from the United States
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The glaring problem that there seems to be at least one or two very obvious typos on every page. Whether it is the misspelling of a word, a space before a question mark, or a period missing at the end of the paragraph, it makes the text harder to read.
The simple mistakes in this book are ridiculous. It almost looks like it was never edited before it was put into a Kindle book. As a writer myself, I know that if I’m going to publish something for sale, I damn well better have a second set of eyes go through a manuscript before I actually take it to market. It’s a bit offensive that they charged $15 for this, when they clearly didn’t spend any money on editing.
This book is from 2007, but the message is still very loud and clear. Stand out and get noticed! There are so many products out there these days and many are pretty the same. What makes them different? It's the COW, they are creating, planning and milking that baby to the bank. There are many ways to stand out, I like how this book has a few case studies and explains how these companies stood out and dominated a sometime saturated market.
I read a lot of business books and marketing books and this one for sure is a must have. The information contained in this book provides lots of value and it can help any business do better. I almost done with the book, but had to give kudos to the writer for writing such a great book that WILL help businesses IF they WANT to help themselves!!!! Buy the book!!!!
The analysis on the Wall Street Journal's advertising style is worth the price of the book alone. Very highly recommended.
Top reviews from other countries
You're driving down the motorway and you see a cow. If you've never seen a cow, you might tell your friends. If, however, you have seen a cow you're unlikely to do so...all of sudden you see a purple cow...now you're pulling your car over and desperate to tell your friends all about it.
The book basically repeats this concept throughout and offers minimal practical advice as to how you separate a unique (but unprofitable idea/product/service etc) service from a unique and profitable one
Tribes was the same, boring as hell! 1 point!
This is an blog post, not a book.
The lack of updates is really letting the quality standard of the book down and takes away from the message especially if readers are of a certain age bracket and are not familiar with these companies.
This is a great insight into what really is happening in the world today. A quick but very inspiring read!