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Purple Cow, New Edition: Transform Your Business by Being Remarkable Hardcover – Illustrated, November 12, 2009

4.5 out of 5 stars 2,460 ratings

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Editorial Reviews

Review

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com

“Seth Godin alters the way people think about marketing, change, and work.”—
Selling Power

“I love this book! Part wake-up call, part action plan,
Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—
Miami Herald

“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for
Advertising Age

“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of
Guerilla Marketing

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
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Product details

  • Publisher ‏ : ‎ Portfolio; New edition (November 12, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1591843170
  • ISBN-13 ‏ : ‎ 978-1591843177
  • Item Weight ‏ : ‎ 9.9 ounces
  • Dimensions ‏ : ‎ 5.24 x 0.85 x 7.31 inches
  • Customer Reviews:
    4.5 out of 5 stars 2,460 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
2,460 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on November 16, 2020
One person found this helpful
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Reviewed in the United States 🇺🇸 on January 28, 2008
14 people found this helpful
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Top reviews from other countries

Kindle Customer
2.0 out of 5 stars Read the title and you've read the book
Reviewed in the United Kingdom 🇬🇧 on February 13, 2020
16 people found this helpful
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Toby P Philpott
5.0 out of 5 stars I’m a Purple Cow
Reviewed in the United Kingdom 🇬🇧 on January 29, 2022
One person found this helpful
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Bookworm
4.0 out of 5 stars Some excellent insights, but needs updating.
Reviewed in the United Kingdom 🇬🇧 on December 30, 2020
One person found this helpful
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Neil Ward
1.0 out of 5 stars 1 page blog post = book?
Reviewed in the United Kingdom 🇬🇧 on September 3, 2017
12 people found this helpful
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Chris
5.0 out of 5 stars If you run a business Samll or Big you should read this.
Reviewed in the United Kingdom 🇬🇧 on December 12, 2021