From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
An absolute must have for any PR / Marketing Professional AND/OR STUDENT. My Favourite Book of all his books. Read morePublished 7 days ago by Greer D Hospedales
It has a lot of good information, but some of it appeared to be common sense. The more information the better, and people certainly have differing opinions of what is or isn't... Read morePublished 1 month ago by Gary Hess
Lots of help in handling others. Glad I purchased it. I have recommended it to a lot of people.Published 2 months ago by Estelle Smith
Good book. Easy ready. Some good anecdotes to put into practice.Published 5 months ago by Peter Mackey
The insights and advice were a little theoretical, however, usefully thought provoking.Published 6 months ago by Peter
Every so often a book comes along that seems to reframe people’s thinking, producing multiple “aha’s” of insight. Purple Cow is such a book. Read morePublished 6 months ago by Mary Lou's Reviews