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Purple Cow: Transform Your Business by Being Remarkable Hardcover – May 12, 2003

4.5 out of 5 stars 1,009 ratings

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Editorial Reviews

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.

About the Author

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

Product details

  • Item Weight : 8.8 ounces
  • Hardcover : 145 pages
  • ISBN-10 : 159184021X
  • ISBN-13 : 978-1591840213
  • Dimensions : 5.26 x 0.73 x 7.42 inches
  • Reading level : 18 and up
  • Publisher : Portfolio; 1st edition (May 12, 2003)
  • Language: : English
  • Customer Reviews:
    4.5 out of 5 stars 1,009 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,009 global ratings
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2.0 out of 5 stars Read the title and you've read the book
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