- Hardcover: 145 pages
- Publisher: Portfolio; 1 edition (May 12, 2003)
- Language: English
- ISBN-10: 159184021X
- ISBN-13: 978-1591840213
- Product Dimensions: 5.3 x 0.7 x 7.4 inches
- Shipping Weight: 8 ounces (View shipping rates and policies)
- Average Customer Review: 486 customer reviews
- Amazon Best Sellers Rank: #69,535 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Purple Cow: Transform Your Business by Being Remarkable 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
There is a newer edition of this item:
See the Best Books of 2017
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.
About the Author
Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This is a good quick read if you're an entrepreneur and looking for methods to stand out against the competition, market yourself, market an idea, and/or market a product.
Businesses must stop ineffective marketing methods such as the usual pricing, publicity and promotion. Every product and advertising promotion must be as attention -grabbing as a purple cow.
Godin's book includes numerous case studies and advice about having a remarkable product that gains word-of-mouth attention and succeeds. He says marketers who realize present processes must change will search for better ways. This book is a good introduction to that search.
The book is designed to inform readers that change is necessary, but not how to actually develop purple cow products.
Most recent customer reviews
I like his perspective! Be remarkable...
I found it a little to similar to 'All marketers are story tellers' but it...Read more