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Seth Godin

Purple Cow: Transform Your Business by Being Remarkable Hardcover – May 12, 2003

by Seth Godin (Author)

1,504 ratings

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Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Print length

145 pages
Language

English
Publisher

Portfolio
Publication date

May 12, 2003
Reading age

18 years and up
Dimensions

5.26 x 0.73 x 7.42 inches
ISBN-10

159184021X
ISBN-13

978-1591840213
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Editorial Reviews

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.

About the Author

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

Product details

Publisher ‏ : ‎ Portfolio; 1st edition (May 12, 2003)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 145 pages
ISBN-10 ‏ : ‎ 159184021X
ISBN-13 ‏ : ‎ 978-1591840213
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 7.5 ounces
Dimensions ‏ : ‎ 5.26 x 0.73 x 7.42 inches

Best Sellers Rank: #255,760 in Books (See Top 100 in Books)
- #69 in Product Management

Customer Reviews:
1,504 ratings

Customer reviews

5 star		70%
4 star		16%
3 star		9%
2 star		2%
1 star		3%

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Top reviews from the United States

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Benjamin Hartin

Terrible Editing

Reviewed in the United States on September 30, 2018

Verified Purchase

Look, so far the actual message of the book is great. And perhaps for that reason alone, I’m here to share my disappointment with a sizable issue in the text of this piece that I truly hope they take the time to fix.

The glaring problem that there seems to be at least one or two very obvious typos on every page. Whether it is the misspelling of a word, a space before a question mark, or a period missing at the end of the paragraph, it makes the text harder to read.

The simple mistakes in this book are ridiculous. It almost looks like it was never edited before it was put into a Kindle book. As a writer myself, I know that if I’m going to publish something for sale, I damn well better have a second set of eyes go through a manuscript before I actually take it to market. It’s a bit offensive that they charged $15 for this, when they clearly didn’t spend any money on editing.

Completely unacceptable.

48 people found this helpful

Helpful

Ashley

Thought provoking

Reviewed in the United States on February 19, 2019

Verified Purchase

I had high expectations for this book because I have wanted to read it for so long, and "purple cow" is mentioned often in other business books. However, it did leave me wanting. There was really no actionable content. It basically tells you to be different, to be remarkable.

24 people found this helpful

Helpful

Justin Campbell

Short, sweet, and to the point

Reviewed in the United States on June 1, 2020

Verified Purchase

Let me start by saying that overall I’m very happy to have read this book. It launched some new ideas and introduced a unique perspective. That said, despite being written in such a small number of pages, the message was over delivered with an abundance of redundant examples. The premise is simple. In order to gain market attention, you must offer a “remarkable” product. While the author does provide ample case studies, there’s little in the way of actionable advice or framing on how one might apply this principle to their business. Again, glad I read the book as the concept was compelling but the simplicity of it felt like the whole book should be a chapter in a larger, more comprehensive guide.

6 people found this helpful

Helpful

Good Read!

One of the best books ever! Must Read! Top 10 Marketing Book!

Reviewed in the United States on June 14, 2019

Verified Purchase

Where do I start? I am all for being unique and standing out! In today's business climate, most businesses look exactly the same. The problem is that more and more businesses are popping up and unless you are unique, you can be left behind.

This book is from 2007, but the message is still very loud and clear. Stand out and get noticed! There are so many products out there these days and many are pretty the same. What makes them different? It's the COW, they are creating, planning and milking that baby to the bank. There are many ways to stand out, I like how this book has a few case studies and explains how these companies stood out and dominated a sometime saturated market.

I read a lot of business books and marketing books and this one for sure is a must have. The information contained in this book provides lots of value and it can help any business do better. I almost done with the book, but had to give kudos to the writer for writing such a great book that WILL help businesses IF they WANT to help themselves!!!! Buy the book!!!!

8 people found this helpful

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Alexis

BE REMARKABLE!!!!

Reviewed in the United States on March 17, 2019

Verified Purchase

This book has definitley motivated me to be a better entrpreneur and make my business one of kind. I would say that the target market is anyone trying to make money off of a product or service. Every business owner or employee should have a copy. The book is filled with new insights on how to be better and discover one's "purple cow"... and then milk it. The book is more of a guide and it is full of facts and information about how big brands became successful and either loss that success or increased it. The book is not for pessimist, those who see the glass as half empty, or those who let the opininons of others determine their behavior or decision making. I suggest using the book as a study guide to betterimg your brands success. Get a copy, get a pen and a notebook and answer the questions. Discover your purple cow, and milke it!

5 people found this helpful

Helpful

One you should read

Reviewed in the United States on October 4, 2019

Verified Purchase

For those reviewers who were looking for actionable, step-by-step how-to... This book is wonderful in that it opens one's eyes to the concept of USP (unique selling proposition) and being the industry's Purple Cow, and getting you into the right mindset before going forward developing a brand, product and marketing strategy. Kudos for the author.

4 people found this helpful

Helpful

Mitch Garcia

Having a Purple Cow

Reviewed in the United States on April 25, 2016

Verified Purchase

This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets.

10 people found this helpful

Helpful

M. Bunschoten

Would have loved more data

Reviewed in the United States on July 1, 2019

Verified Purchase

I’m a numbers person, so since marketing is not my main focus I am only half heartedly putting this out there, but statistics and more numbers around growth or references would have been cool. As it stood, it was mainly commentary. Very good commentary, mind you, but commentary on ideas around how to be the purple cow. Definitely have some takeaways, and I love the vision, but would love to see more structure.

3 people found this helpful

Helpful

Top reviews from other countries

Kindle Customer

Read the title and you've read the book

Reviewed in the United Kingdom on February 13, 2020

Verified Purchase

Purple cow basically repackages one message several times over so allow me to save you the time and effort.

You're driving down the motorway and you see a cow. If you've never seen a cow, you might tell your friends. If, however, you have seen a cow you're unlikely to do so...all of sudden you see a purple cow...now you're pulling your car over and desperate to tell your friends all about it.

The book basically repeats this concept throughout and offers minimal practical advice as to how you separate a unique (but unprofitable idea/product/service etc) service from a unique and profitable one

13 people found this helpful

Neil Ward

1 page blog post = book?

Reviewed in the United Kingdom on September 3, 2017

Verified Purchase

Again... Seth takes 1 message (stop advertising, start innovating) and turns it into a book... most of the text is bulked out as filler and it's a really boring read!

Tribes was the same, boring as hell! 1 point!

This is an blog post, not a book.

12 people found this helpful

Bookworm

Some excellent insights, but needs updating.

Reviewed in the United Kingdom on December 30, 2020

Verified Purchase

Some excellent insights with clear examples including case studies. A quick read with notable questions to encourage the reader to think for themselves. However, you need to update the website links in the book or remove them and some of the brand data although interesting are woefully out of date . I wouldn't let this put you off buying the book as it does provide some valuable examples of innovative marketing, especially for start-ups.

The lack of updates is really letting the quality standard of the book down and takes away from the message especially if readers are of a certain age bracket and are not familiar with these companies.

One person found this helpful

Fabrizio Poli

More Great Insight from a Genius!

Reviewed in the United Kingdom on January 21, 2017

Verified Purchase

As always Seth Godin inspires with this book too! Social Media has and is revolutionizing the world, it allows everyone to express their uniqueness to the world. In this book Godin explains being weird in your own way allows you to join a tribe of like-minded people scattered all over the world. We are no longer going to be classified by nationalities but by tribes...the craft beer tribe, the herbal medicine tribe, the raw food tribe, the Manchester United fan club tribe, etc.

This is a great insight into what really is happening in the world today. A quick but very inspiring read!

One person found this helpful

AMorrison

Eye opening for beginners

Reviewed in the United Kingdom on April 26, 2020

Verified Purchase

This was my first stab at learning about marketing and it was a worth while start. Really helped crystallise my vision, my marketing direction. Only problem being how dated it is, such as referencing yahoo.

One person found this helpful