- Audible Audio Edition
- Listening Length: 2 hours and 58 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: April 29, 2009
- Language: English
- ASIN: B00286JVUO
- Amazon Best Sellers Rank:
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Purple Cow: Transform Your Business by Being Remarkable Audiobook – Unabridged
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Top customer reviews
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This is a good quick read if you're an entrepreneur and looking for methods to stand out against the competition, market yourself, market an idea, and/or market a product.
Businesses must stop ineffective marketing methods such as the usual pricing, publicity and promotion. Every product and advertising promotion must be as attention -grabbing as a purple cow.
Godin's book includes numerous case studies and advice about having a remarkable product that gains word-of-mouth attention and succeeds. He says marketers who realize present processes must change will search for better ways. This book is a good introduction to that search.
The book is designed to inform readers that change is necessary, but not how to actually develop purple cow products.
Most recent customer reviews
I like his perspective! Be remarkable...
I found it a little to similar to 'All marketers are story tellers' but it...Read more