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The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World Hardcover – April 2, 2014

by Aaron Hurst (Author)

4.4 162 ratings

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The Purpose Economy, Expanded and Updated: How Your Desire for Impact, Personal Growth and Community Is Changing the World
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A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.

Length

288
Pages
Language

EN
English
Publisher

Elevate
Publication date

2014
April 2
Dimensions

5.8 x 0.8 x 9.0
inches
ISBN-10

1937498298
ISBN-13

978-1937498290
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Editorial Reviews

Review

"Building on his experience as the founder of Taproot, which connects commerce with social good, Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world." --Arianna Huffington, Chair, President and Editor-in-Chief of the Huffington Post Media Group

"As people start to think more entrepreneurially about their careers, they look for opportunities where they can make a difference, not just a living. In The Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book helps clarify how technology is changing not only how we work but what we want from work." --Reid Hoffman, Co-founder/Chair of LinkedIn, Co-author of the #1 NYT bestseller The Start-up of You

"Aaron Hurst, a pioneer and visionary leader in social innovation, has captured a tectonic shift in the global economy that has local consequences for all of us." --Adam Grant, Wharton professor and bestselling author of Give and Take

Review

"Building on his experience as the founder of Taproot, which connects commerce with social good, Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world."

Arianna Huffington
Chair, President and Editor-in-Chief of the Huffington Post Media Group

"In The Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarify how technology is changing not only how we work but what we want from work."

Reid Hoffman
Co-founder/Chair of LinkedIn
Co-author of the #1 NYT bestseller The Start-up of You

"Here is that rare animal, a business book grounded in compassion. The Purpose Economy taps into our deep craving for meaning in our life and work. If Aaron Hurst is right, and I think he is, we are on the threshold of a new, more value-rich era in business. This book will help find your place in it."

Daniel H. Pink
Author of To Sell Is Human and Drive

Product details

Publisher ‏ : ‎ Elevate; 1st edition (April 2, 2014)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1937498298
ISBN-13 ‏ : ‎ 978-1937498290
Item Weight ‏ : ‎ 4 ounces
Dimensions ‏ : ‎ 5.75 x 0.75 x 9 inches

Best Sellers Rank: #1,648,582 in Books (See Top 100 in Books)
- #82 in Financial Interest
- #867 in Development & Growth Economics (Books)
- #1,271 in Business & Organizational Learning

Customer Reviews:
4.4 162 ratings

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About the author

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Aaron Hurst

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Aaron Hurst is an award-winning entrepreneur and globally recognized leader in the fields of purpose at work and social innovation.

He is the CEO of Imperative and founder of the Taproot Foundation, which he led for a dozen years. Aaron is a popular author and regular speaker at universities, conferences and companies. He is the recipient of the LS&A Humanitarian Award, the highest distinction bestowed on alumni of the University of Michigan.

Born in Aspen, Colo., Aaron has lived in Bisbee, Boulder, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Brooklyn with his wife Kara Hurst, their two children and dog.

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162 global ratings

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Margaux Pagan

Perfectly Timed

Reviewed in the United States on April 19, 2014

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Working in Chicago with nonprofits and the social sector, I am always searching for content discussing the challenges and potential solutions we face as an industry. The Purpose Economy is a perfectly timed piece, especially, for Chicago. There is much talk about impact, social good, leveraging technology to grow organizational and purposely, however very little talk about the how and why we work so tirelessly. The social sector has a direct impact of our local, state, and national economy; yet we very rarely discuss the impact of our work on our personal economy. This book hits this topic dead-on! Yes, the world is changing...rather evolving into a thought-centric, right-brained approach into solving our communities issues. We seek success differently, not only for personal gain, yet through collaborations to make an impact and change the status quo.

The Purpose Economy is directly written for the end-user in mind. Those who seek to impact and change the world, even their own personal worlds. In Chicago, we are hosting a vital discussion of the nature of measuring impact and The Purpose Economy is going to be a hit with our attendees as we share its content (and also give away a few copies). The ways we approach business has changed forever and either we embrace it or fall to the times. I've also read: Why Right-Brainers Will Rule the Future and similarly this notion of the evolving from the Information Age to the Conceptual Age is right in our face everyday as we make decisions personally or professionally. This thinking is moving mountains and so excited to be living in this era where my desire for impact is more than an ideal...it's happening!

Thanks Aaron for writing such a great piece and looking forward to others your mind produces.

2 people found this helpful

Helpful

Alex

Amazing Read, though left me seeking for more

Reviewed in the United States on May 28, 2014

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The best part I liked about the book is that it provides rich and relevant examples of purpose driven organizations and individuals. I also liked how Aaron Hurst explained the evolution from various economies and how they build on each other.
I wish there were more data and analysis about the drivers, the data such as Climate Change, alarming rate of consumption of water, etc. There is one line mentioning Monsanto being the most destructive company on earth, but that was it nothing else. It left me wondering why? If we are going to talk about Purpose I think we need to be ready to take a deep dive at the good, the bad and the ugly and while there are many examples of purpose driven companies and individuals the fact is many are not today. We are still filled with greedy corporations and individuals. What will it take to convert them, what is the tipping point? I look forward to part II.

6 people found this helpful

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William McPeck

Living With Purpose

Reviewed in the United States on December 15, 2016

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The theme of this book is built around the belief that our economy is evolving out of the information age economy and into a new age being dubbed, by the author, as the purpose economy. The author supports his premise by outlining and describing the purpose economy through three perspectives: personal, organizational and societal. I believe the author successfully makes his case.

From a basic look at meaning and purpose, to purpose driven motivation, to redefining success in the purpose economy, this book lays out a potential path to where we are headed and what it might mean to us as individuals, our organizations and our society as a whole. As a student of organizations and organizational change, I particularly enjoyed the section on the purpose economy organization.

I found the book to be well written and engaging. It contained the right mix of theory, stories and research results to suit my tastes. From my perspective, I would put this book in the must read category for anyone interested in a potential view of the future and what it might mean across the spectrum of life.

Employees today are increasingly looking to identify and live a life of meaning and purpose at work. With this predominant desire in place, it only makes sense that our economy will evolve towards being purpose driven as well.

4 people found this helpful

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Miriam Young

Purpose is a choice - the subject matter doesn't matter.

Reviewed in the United States on April 9, 2014

Verified Purchase

It's not what you do, but how you approach your work that will help you build a career rich in purpose. As a nonprofit professional, I often think, "If I'm going to spend most of my life at work, I want to be genuinely engaged in it." Life is too short. The good news is you do not need to drop everything and look for a new job or something external to bring you purpose. It's a choice we make in how we approach our work and lives. The Purpose Economy is a thought-provoking book with soaring vision grounded in simple truths and practical steps. A great guide for building a meaningful career no matter where you are on the journey.

3 people found this helpful

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EmeryJoe

Another Way of Saying the Same Thing

Reviewed in the United States on June 29, 2014

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If you do enough reading, conduct enough research and experienced an active life, you know this book was written by a younger individual who I believe will write something with a more compelling message latter in life. I think Aaron Hurst is well meaning and a powerful contributor to society. At the same time, there is a growth in perspective and knowledge that needs to be experienced in order to write with a truly purposeful meaning that can change the course of a person's well being. The Purpose Economy is a catchy name that actually has been around much longer than what Aaron has written. However, I also think it lays out the argument for a Purpose Economy for anyone who wants a fast read to understand what has been the intent of those who sought meaning and well being in their lives.

14 people found this helpful

Helpful

Bill Wiersma

Want To Better Understand the Millennials? Read This Book

Reviewed in the United States on April 17, 2015

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For me this was a quick read. In founding Taproot, Hurst is eating his own cooking; leveraging other people's desire to fulfill 'higher purpose'. I found the book useful. It helped validate much of what I previously understood about the importance of purpose, while expanding my perspective at the same time. Hurst has the powerful combination of being really smart and someone who isn't afraid to establish a new status quo. I trust that this book will do wonders for those over 45 in helping them better understand the millennial generation.

Bill Wiersma, Author--The Power of Professionalism

2 people found this helpful

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Top reviews from other countries

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Amazon Customer

Very good view about what is coming

Reviewed in Brazil on June 1, 2018

Verified Purchase

Very good and optimistic view of our present and our future, but totally focused on US and nothing regarding Latin America.

Dani Saveker

Essential read in a changing world

Reviewed in the United Kingdom on May 17, 2017

Verified Purchase

Great book - highlighting the importance of purpose and meaning. I created the following visual synopsis so you can see some of the key messages

3 people found this helpful

Ian Berry

A personal and business case for fulfilling your purpose

Reviewed in Australia on January 13, 2017

Verified Purchase

There's a lot to love about this book. I think it's a great contribution to one of the zeitgeists of our time.

I like the 5 levers and how they can work together, the 10 drivers, and the 12 new work rules.

There's a lot of data in this book yet the wonderfully human case studies throughout bring meaning to the data.

I also like the action tank checklist.

Having worked with purpose driven leaders for more than 25 years I now have much more to think about and act on with my clients

Lisa

a true inspiration!

Reviewed in Canada on October 24, 2014

Verified Purchase

This book takes a deep dive into our capitalistic system and brings meaning again to all of us seeking it!

Duideijke en deskundige beschrijving!

Reviewed in the Netherlands on May 2, 2016

Verified Purchase

De auteur weet op fascinerende wijze de nieuwe ontwikkelingen weer te geven in de hedendaagse economie. Een aanrader voor iedereen die belangstelling heeft voor de moderne economie.

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