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The Purpose Effect: Building Meaning In Yourself, Your role, and Your Organization Paperback – September 11, 2018

by Dan Pontefract (Author)

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Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition--if there is a positive interconnection between the three distinct definitions of purpose--the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as the "sweet spot." When one area is lacking or ignored the results range from disengagement, apathy, lack of growth and even bankruptcy. The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mindset on a personal level, for the organization where they are employed and in their role at work, too. A business leader that is committed to purpose will create purpose for the organization. An employee that feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas and sits at the center of Pontefract's work.

Print length

304 pages
Language

English
Publisher

Figure 1 Publishing
Publication date

September 11, 2018
Dimensions

5.5 x 1 x 8.25 inches
ISBN-10

1773270567
ISBN-13

978-1773270562
See all details

Editorial Reviews

Review

"As the sense of meaning in the corporate world continues to plummet, the shortage of clear and comprehensive thinking on solutions has become acute. Dan Pontefract rides to the rescue with The Purpose Effect, providing a well-argued and detailed framework for organizations and their people to find and maintain their purpose 'sweet spot.'"
-
Roger L. Martin, author and Institute Director, Martin Prosperity Institute, Rotman School of Management

"A compelling thesis on how purpose can drive not only personal fulfilment but also lead to more stable, cohesive and higher performing organisations. The Purpose Effect is a must read for any who doubt the impact of purpose on organisational stability and performance."
-
Paul Polman, Chief Executive Officer, Unilever

"The Purpose Effect helps individuals and leaders connect the dots between the personal, professional, and organizational. Dan Pontefract makes a strong case that we shouldn't check our core values in life at the office door."
-
Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals

From the Back Cover

In The Purpose Effect, author and renowned speaker Dan Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy. The Purpose Effect is aimed at leaders and employees who wish to achieve a purpose mindset on a personal level, in their role at work and for their organization. A business leader who is committed to purpose will create purpose for their employees. An employee who feels a sense of purpose on the job will contribute to productivity and success. An organization centered on purpose will benefit every stakeholder from employees to society at large. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.

Product details

Publisher ‏ : ‎ Figure 1 Publishing; Reprint edition (September 11, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1773270567
ISBN-13 ‏ : ‎ 978-1773270562
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 5.5 x 1 x 8.25 inches

Best Sellers Rank: #3,372,075 in Books (See Top 100 in Books)
- #2,771 in Business & Organizational Learning
- #5,400 in Business Decision Making
- #6,812 in Decision-Making & Problem Solving

Customer Reviews:
4.0 36 ratings

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About the author

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Dan Pontefract

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Dan is an award-winning author, leadership strategist, culture change expert, and renowned keynote speaker. If you want your team or corporate culture to become a competitive advantage, Dan's books and keynotes are a great start.

His four books include LEAD. CARE. WIN., OPEN TO THINK, THE PURPOSE EFFECT, and FLAT ARMY. Publishing in 2023 will be his fifth: WORK-LIFE BLOOM.

LEAD. CARE. WIN. won the 2022 Nautilus Book Awards Silver Medal in the Leadership/Business category. It was a short-list finalist for the 2021 getAbstract International Book of the Year.

OPEN TO THINK won the 2019 getAbstract International Book of the Year and the 2019 Axiom Business Book Silver Medal winner in the leadership category.

Dan has presented at four different TED events and also writes for Forbes and Harvard Business Review.

Previously as Chief Envisioner and Chief Learning Officer at TELUS, he launched the Transformation Office, the TELUS MBA, and the TELUS Leadership Philosophy, all award-winning initiatives that dramatically helped to increase the company’s employee engagement to record levels of nearly 90%. Prior to TELUS, he held senior roles at SAP, Business Objects, and BCIT.

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4 out of 5

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Rohan Light

A Book Intense with Mission

Reviewed in the United States on October 26, 2016

Verified Purchase

The Purpose Effect is Dan Pontefract’s second book, following his 2013 ‘Flat Army: Creating a Connected and Engaged Organization’.

Steve Denning thought highly enough of Flat Army to include it in his canon on ‘radical management’. Nilofer Merchant, herself about to drop an important book on #onlyness, wrote the Forward for the Purpose Effect. Adam Grant, author of the fantastic Originals, wrote a testimonial for its front cover.

Suffice it to say, anticipation was high and I started reading it as soon as it arrived. Which was a mistake. I rushed into the book and The Purpose Effect is not a book to be rushed. It absolutely steamrolls its way through the topic material.

I barely reached Section One before I had to set it aside. This is a book is like a magical bear: you need to approach it with caution for it turn into your staunchest friend. You need to take your time with this book. Expect it to sit on your desk for a couple of weeks.

Part of the reason for this is the depth and quantity of references. Many of them require a jump to the references section followed by a longer search on the interwebs. That leads to jotting further reading in your notebook (which you should always carry with you btw).

There are some of the usual suspects (Drucker, Christensen, Tapscott for example) which any self-respecting work in this genre needs to anchor off. But there is a lot of references to people talking and walking the purpose effect, from established organizations working at scale to small organizations figuring out what good looks like.

Pontefract writes prose and mainly in compound sentences. He has a creative turn of phrase which helps give a sense of rhythm to the book. Plugging a representative 300 words into Hemingway gives a Readability rating of OK (Grade 14).

Because the sense of mission in the book is so intense and with numerous references, I found the reading feel a little tougher. That’s not a bad thing. This isn’t an easily digested TED talk to go on the shelf and look pretty. It’s a serious attempt at a serious subject and it works.

Helpful

lglover

This book will support, motivate and inspire you!

Reviewed in the United States on May 24, 2016

Verified Purchase

Full disclosure - I am a former student of Dan Pontefract's from his days at British Columbia Institute of Technology and have followed his career over the years. As someone who was part of my first career transition--from retail to high tech--I naturally reached out to him when I was considering another pivot over a decade later--from high tech to social work. That is when Dan told me about his book The Purpose Effect. Everything he believes in, aspires to, and has put into practice over the years is in this wonderful book. If, like me, you are someone who is considering, or in the middle of, a career change, this book will support, motivate and inspire you. If you are someone who is mid-career and maybe feeling a tad "burned out", this book will help guide you through the process of whether to stay, and how to rekindle your purpose within your existing career/organization, or whether to go, and pursue your purpose elsewhere. This book is (almost) as as good as being mentored by Dan in-person.

3 people found this helpful

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G Shawn Hunter

audacious and sweeping in its urgency for identifying the sweet spot of our purpose on this planet

Reviewed in the United States on May 25, 2016

Verified Purchase

Pontefract's new book is grand, audacious and sweeping in its urgency for identifying the sweet spot of our purpose on this planet. Its full of historical figures, contemporary examples and case studies, and useful models to apply the ideas. But here's the thing I really appreciated about the book: Throughout Pontefract uses real people with real identities going through the real healing and flourishing effects of finding their sweet spot aligned at the intersection of Role, Identity, and Company. In that way, the ideas presented are inspiring, yet also believable, relatable, and ultimately achievable. Bravo!

3 people found this helpful

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Matt W

I highly recommend this book to leaders of all stripes and to ...

Reviewed in the United States on June 2, 2016

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As organizations wake up to the place of social purpose there is a tremendous opportunity for the most astute of these institutions to help their people find even deeper and more meaningful purpose in their roles, aligned with their personal values and ambitions. I highly recommend this book to leaders of all stripes and to those who are interested in finding their vocational calling either within or without their present place of employment.

One person found this helpful

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Lyon Main

It will focus you.

Reviewed in the United States on November 20, 2018

Verified Purchase

A very interesting read. It brought clarity to a lot of topics and issues in every day work life.

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MLeland

If you're uncertain about the validity/importance of determining purpose for ...

Reviewed in the United States on August 11, 2016

Verified Purchase

If you're uncertain about the validity/importance of determining purpose for yourself, your employees and/or your organization, read this entire book. If you simply want advice about how to determine and implement purpose, skip every chapter except the last one.

3 people found this helpful

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Maxwell

Great read.

Reviewed in the United States on June 5, 2016

Verified Purchase

This book was just what I needed to complete some research. It is a great read and very enlightening.

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Frank Calberg

The purpose effect

Reviewed in Germany on April 4, 2023

Verified Purchase

Takeaways from reading the book:
- Location 340: Ask "why". Example: Why do I want to do x in this way?
- Location 1700: Redefine your purpose as you learn and grow.
- Location 3250: Try to constantly develop yourself towards your best self.
- Location 3400: Putting focus on purpose means putting focus on serving users.

@Timothy_Hughes

Want to understand your purpose, this is a great start

Reviewed in the United Kingdom on September 1, 2020

Verified Purchase

Maybe it’s because I feel I have already found my purpose in life and run a business with purpose that I didn’t feel I go that much from Dan’s book. I’ll be honest, I’m a third of the way through the book “creativity, inc” by Ed Catmull, who was the Head of Pixar, when “Toy Story” was launched and I have got more from that.

One thing that does not fit with me is the constant view that “Purpose” only comes when there is no money involved.

Electric cars never really took off until Elon Musk came along, why? There were plenty of start ups that created electric technology, they would sell out to an automotive vendor, who would make many a promise, only to close the technology down. Why/ Because electric technology was disruptive to the petrol car manufacturers and they didn’t want companies companies coming in and taking their business away. Just like Kodak, hide the first digital camera in a cupboard so it would disrupt the film business.

Along comes Elon Musk, who had made money through Paypal and could be bought out. To make electric cars, he’s had to disrupt the battery market, which looks like it will change the way we build houses. Now we can have solar rook tiles, rather than solar panels. He is also paying for a number of “jumps” in space technology advancing us to the Moon and even Mars. Here is a man with Purpose and with money. In fact we wouldn’t have Tesla if he hadn’t made money from Paypal.

Dan keeps repeating the story that a person has a high powered job and it was fulfilling and it wasn’t until they left that role that they found their purpose. I’m not sure that in some cases money maybe a factor, but it won’t be in all cases. And not having money can be just as unfulfilling.

Want to understand your purpose, this is a great start

SC

Good stuff Dan

Reviewed in Canada on July 8, 2018

Verified Purchase

Good stuff Dan. Now if I can get others at work to see things this way. Much easier said than done.

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The Purpose Effect: Building Meaning In Yourself, Your role, and Your Organization Paperback – September 11, 2018

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