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Putting Stories to Work Paperback – March 18, 2016
"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Pre-order today
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It was a compelling read and I was keen to find every opportunity to read more. Like on one particular day when I was about half-way through, I built my morning around having a late morning coffee and squeezing in another chapter. Well, I went to the local coffee shop and what should I find? My wife and her friend had planned to go to a different coffee shop for their catchup but it was closed so ended up to my surprise in the café I had snuck into. I was compelled to be sociable and chat to them and was denied my read of Putting Stories to Work!
I’ve been a bit of a student of business storytelling the last decade to try to improve my own communication ability and I thought I’d acquired a reasonable amount of knowledge – but now my understanding of the subject, its potential and the skills and practice of storytelling has been significantly enhanced. I was taking a lot of notes as I read. It’s a subject that every leader should know and this book is a must as the resource to guide you in enhancing your ability to implement strategy, lead change and increase sales and service. It will allow you to tap into the very human condition of gathering and sharing story. It’s one I am highly recommending to my friends and clients.
The entire book is written in an easy to understand way, yet carries tons of depth, and is a pleasure to read. He shares six leadership applications of stories, helping leaders grasp “why” business storytelling is so critical. In addition, Shawn focuses on oral storytelling as the most effective and easiest to use vehicle for getting results. Plus shares how oral storytelling generates the all-important “triangulation of meaning”, which is essential for leaders to understand.
I love that Shawn has included lots of research about storytelling to demonstrate its credibility, often tracking down popular myths in the field and either finding the original supporting research, or bursting the bubble of falsehood.
I’m grinning when Shawn tackles “The Uncanny Valley” of business storytelling. This is where too much information about storytelling gets in the way of being effective. So true! Yes, it’s all about the KISS principle (keeping it simple sweetie), and he helps us keep it that way.
In addition, Shawn provides the reader with an easy to understand for working with storytelling in business.
There is a lot more to enjoy about Putting Stories To Work. Don’t delay. Grab your copy and start digging in. The mysteries of great business storytelling will be solved, you will gain a depth of understanding to enrich your work, you’ll walk away knowing what to do next, and you’ll have a good time reading it.