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Quality Score in High Resolution Paperback – June 1, 2011
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About the Author
Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform. Since 2004 he has been a respected strategist, writer, and speaker working with companies in the Fortune 100, Internet Retailer 100, and presenting at conferences across the United States and Europe. Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. Earlier in his career he spent two years as President of an early-stage venture fund, worked in Business Development at Aldus Corporation, and founded one of the first desktop publishing service bureaus in the U.S. Craig is the author of over 20 best-selling computer books. He is a graduate of the University of Colorado Leeds School of Business.
Top customer reviews
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I describes the many CTR and QS values and how these affect the averaged, visible QS and what impact these values have on the campaign/ad group/ad and keyword level performance. Probably I have to read it a few more times in order to fully understand all the details and guidelines but it is worth reading.
It isn't cheap but it's a great investment if you work in the SEM industry and interested in improving your knowledge.
The book is easy to read and understand if you know the basics and it isn't too long either, so you can read it quite quickly.
The information in the book was well articulated with great analogies to present what might otherwise be complicated, almost abstract concepts into simple terms. I especially liked how Craig presented some concrete, actionable items that any advertisers could utilize as part of a PPC "Health Checkup". The length allowed me to finish the book easily in a weekend while indexing pages and jotting down notes.
In summary: for any Google Adwords PPC advertiser looking to delve into more advanced analytics to optimize their campaigns, this book comes highly recommended.
another section in the books asks you to contact the author for a free excel spreadsheet which i did twice and got no response.
With this book although i got a new perspective on Google Adwords, now absolutely realizing that quality score is the one metric that makes or breaks profits. With easy step-by-step instructions and brilliant blueprints on how to analyze accounts it should be way easier to achive outstanding results, even with long-optimized accounts. Everything written in the book is based either on the official Google Adwords Help (which can be quite hard to dissect sometime!), when results are based on experiments this is clearly stated.
After reading the book i feel the imminent urge to test even more and not to be satisfied with an account with less than 70% of QF7 keys!