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Evgenii Prussakov

Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking Paperback – March 2, 2014

by Evgenii Prussakov (Author), Tim Ash (Foreword), Brian Kitching (Cover Design)

81 ratings

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To build revenue, it is important to pave your own path to success, rather than replicate the paths of others. Therefore, what this book will do is walk you through the key affiliate marketing concepts, answering the most important questions, and equipping you with the information you need in order to chart your own road map for affiliate success. In a Q&A format, the book answers a total of 60 questions, providing you with a solid foundation for building a successful performance marketing business.

Print length

84 pages
Language

English
Publication date

March 2, 2014
Dimensions

6 x 0.21 x 9 inches
ISBN-10

149602852X
ISBN-13

978-1496028525
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Editorial Reviews

From the Back Cover

"As a former super-affiliate and expert on conversion rate optimization, I can tell you that this book is solid gold. It is a practical, concise and hard-hitting guide to all things affiliate. Geno is an experienced master practitioner who is willing to share his knowledge freely. Get this book and turbocharge your affiliate success!"
-Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, and chair of Conversion Conference

"A great primer with actionable items to get started with affiliate marketing. Learn what it is, and how to dive right in."
-Carolyn Kmet, Adjunct Lecturer, Quinlan School of Business at Loyola University Chicago

"I wish this book had existed in early 1999 when I got started with affiliate marketing. In one word, its simply excellent! Easy-to-read and full of very practical advice, I'm pleased to report that it's the real deal and not hype."
-Mike Allen, Shopping-Bargains® Founder & Chief Executive Shopper, 2009 Affiliate of the Year (Affiliate Summit Pinnacle Awards)

"Geno Prussakov's new book, the Quick Start Guide to Affiliate Marketing answers the most important questions newcomers to the industry have about the topic in a well-organized, clear and concise fashion. Geno also includes a score of valuable tips based on his years of experience as an ethical and very successful marketer. I highly recommend this short, yet comprehensive guide to anyone who wants to start an affiliate business the 'right way'. Get it, print it out and use it as a reference guide for years to come."
-Rosalind Gardner, Author of the Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peoples' Stuff Online

"Following up on what I refer to as "the textbook for Affiliate Program Management," Geno's newest publication answers all of the questions affiliates may have as they venture into affiliate marketing. If you're starting out in affiliate marketing, reading Prussakov's Quick Start Guide to Affiliate Marketing can help you avoid common problems that many other affiliates have learned the hard way."
-Eric Nagel, finalist for Affiliate Summit Pinnacle Awards Affiliate of the Year in 2010 & 2012

About the Author

Graduate of the University of Cambridge, acclaimed author, international speaker, award-winning affiliate marketing expert and educator, Evgenii "Geno" Prussakov has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, Volusion, as well as hundreds of small online businesses. His newest volume is targeted towards aspiring affiliates, covering all the ins and outs of affiliate marketing for beginners.

Start reading Quick Start Guide to Affiliate Marketing on your Kindle in under a minute.

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Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (March 2, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 84 pages
ISBN-10 ‏ : ‎ 149602852X
ISBN-13 ‏ : ‎ 978-1496028525
Item Weight ‏ : ‎ 4.8 ounces
Dimensions ‏ : ‎ 6 x 0.21 x 9 inches

Best Sellers Rank: #742,641 in Books (See Top 100 in Books)
- #1,920 in E-commerce Professional (Books)
- #3,589 in Business Technology

Customer Reviews:
81 ratings

Customer reviews

5 star		64%
4 star		17%
3 star		10%
2 star		6%
1 star		3%

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Top reviews from the United States

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Robert E. Paletz

Read! Apply! Prosper!

Reviewed in the United States on February 4, 2016

Verified Purchase

Geno Prussakov's QUICK START GUIDE TO AFFILIATE MARKETING is the one book every aspiring affiliate publisher/advertiser needs to read, study and re-read to successfully enter and flourish in the vast and exciting world of affiliate marketing.
Affiliate marketing is part science, part art. Prussakov demystifies it all in an easy-to-read, how-to guide that gives the reader background, insights, tips and specific steps in handling the challenges and rewards of affiliate marketing.
Prussakov's book is like your favorite textbook from college. Somehow you can never seem to part with it. This is that book. It's worth reading over and over again - because it is the guiding light through the deep, dark tunnel of affiliate marketing in our enlightened digital age.

4 people found this helpful

Helpful

BeachBill

This is NOT a get-rich-quick guide. This is what beginners should really be reading.

Reviewed in the United States on August 29, 2013

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It is not a get-rich-quick guide. There are no shortcuts in our business unless 1) you get incredibly lucky or 2) you fall in with a shady group of scammers. Neither are good for long-term success (and one may even get you in trouble). Working in the Affiliate Marketing industry is said to be more of a marathon than a sprint - and this guide will show beginners how to take those first steps.

Divided into three sections, the narrative begins by describing the basic ideas of what it means to work in the affiliate marketing industry. The second section adds enough in-depth information to actually begin and maintain ones own marketing website. The final section takes those ideas and embellishes them with more advanced tenets of the industry to take that "working site" and help the new affiliate marketer move it to the next level.

So, what are my credentials for offering this review? I have been working in affiliate marketing for well over a dozen years, attend major conferences and have been published in a major industry magazine. I wish a guide such as this had been available when I was getting started (late in the last millennium). I learned much of what Geno presents here by the old-fashioned method of trial and error, which, of course, takes a lot longer.

My intro to this review mentions "luck." It is well known that the harder one works the luckier they seem to be. With that cliche aside, I can say that this book is certainly worth the little it costs and the time it takes to read. You will gain an understanding about what it really takes to get started in the world of online marketing. Where you go from there is up to you...

19 people found this helpful

Helpful

Bryan Aucremanne

- Which is the best network? - and much more

Reviewed in the United States on March 7, 2015

Verified Purchase

Newbie's dream come true!Answers to all those toss-in-your-sleep questions:
- How do I get paid?
- Do I need a website?
- Which is the best network?
- and much more...
Keep this close-by your laptop while hammering out your next ad campaigns.Prussakov doesn't sugarcoat the hard work & dedication it takes to become a successful AM.This is your keystone to lifelong profits!

4 people found this helpful

Helpful

newspapergrl

This book will save affiliate marketers a lot of time/money

Reviewed in the United States on January 27, 2014

Verified Purchase

I wish I had this guide when I was new to affiliate marketing. It's straightforward and practical so you won't waste your time but can start with solid information. My favorite part is that he talked about datafeeds and shared over 20 different datafeed readers/tools. Datafeeds are the way to go (change up the descriptions though!).

He also shows you how to build direct links to products. Very helpful.

I like that he makes it clear that if you want to be successful you'll have to WORK at it. He writes something like this: No Super Affiliate (a term for the top earners in the industry) reaches the heights without putting in countless hours of diligent study. He tells you where to go online to ask questions and get support. I might add that there are Facebook groups too. But all the information in the world won't help if you don't dedicate the time to learn and practice.

That said I'd like to see more examples of affiliate sites (though most affiliates won't share). That's what I wanted as a beginner.

Gene is an expert and he knows what he is doing. You won't be wasting your time or money buying this guide.

Janet
@newspapergrl

4 people found this helpful

Helpful

Zahurda

Valuable content but needs an update

Reviewed in the United States on April 12, 2018

Verified Purchase

Lots of relevant information presented in a structured and accessible way. Some parts need updating though. There have been developments and a number of links do not work anymore.

Helpful

Trevor Schain

Interested in affiliate marketing? Then read this.

Reviewed in the United States on October 2, 2013

Verified Purchase

There are few people who understand affiliate marketing and to the extent as does Geno. This book, as well as his others, are rare insights into a very complex and secretive industry/profession.

Geno's unique writing style commences with entry level and basic understandings of affiliate marketing, then narrows itself into advanced details and strategies which even seasoned affiliates would benefit from - all while remaining focused and collected.

He does a wonderful job of breaking this book into three sections, the basics, the day to day and advanced. If you follow along, you'll be certain to take away a great deal of knowledge and inspiration to put to work.

You can either waste $2 on a latte or buy this book and invest in yourself, it's your choice. I recommend the latter.

2 people found this helpful

Helpful

Robert A. Marselle

To the point.

Reviewed in the United States on June 13, 2017

Verified Purchase

All of the embedded links were bad. Otherwise , the Q & A got to the pearls of wisdom. An easy read and reference.

One person found this helpful

Helpful

Mark J. Welch

FAQs about affiliate marketing

Reviewed in the United States on August 18, 2013

Verified Purchase

This ebook, written for an audience of web publishers (affiliates) seeking advertising revenue from affiliate programs, was a disappointment after reading the same author's excellent book, Affiliate Program Management: An Hour a Day, written for an audience of merchant advertisers.

This is a loosely organized collection of "frequently-asked questions" and answers. While generally well-written and informative, this book doesn't really provide the "how-to" quick start guide promised by the title.

In fairness, writing for this audience (publishers/affiliates) is harder than writing for their merchant advertiser counterparts. And there is useful information here.

One person found this helpful

Helpful

Top reviews from other countries

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PeeJay

Not particularly helpful

Reviewed in the United Kingdom on December 26, 2019

Verified Purchase

A lot of content stuffing, too much talk on legalities and very thin on practical advice on how to actually do affiliate marketing. Not recommended at all

Mr. A. Musa

Does what it says well

Reviewed in the United Kingdom on October 2, 2013

Verified Purchase

My motivation for reading this book was to understand how the best affiliates work, what they look for and what motivates them. As a leader of a consultancy I have a number of clients who are merchants, improving their performance is my critical objective. With that aim in mind, this book met my objective. So why only 3 stars? Well, the subject matter is one that I've never been comfortable with as a creator of beautiful experiences. How can one reconcile the inherent 'hackerish' tactics of affiliate marketers with the needs of a beautiful web? Well, simply, you cannot. All that can be hoped for is that the primary objective of affiliateers becomes the creation and delivery of quality content that has purpose and meaning, with a happy by-product being an affiliate marketing business. Alas, this desire is a fallacy, for as long as the innate human desire to 'get rich quick' exists, as will valueless affiliate sites. So, for that reason alone this book gets 3 stars. For everything else, it's a 5 star book. Easy to read, easy to understand, concise, actionable, and overall very well written.

Nash

Solid read if you're just starting out with affiliate marketing

Reviewed in Canada on August 20, 2013

Verified Purchase

Evgenii's book on affiliate marketing is a great starter for anyone wanting to learn more about this important and growing area of Internet marketing. In "Quick Start Guide to Affiliate Marketing," the author describes the ins and outs of running an affiliate marketing program. You'll learn about important terminology (you've gotta know your CTR from your EPC and AOV or you're in TROUBLE) as well as the difference between an affiliate merchant and a publisher.

On the all-important topic of profits, the book does a good job of detailing a great method for predicting your potential profits (yes, there's a formula included), a worthwhile section and one most readers will be eager to read. The author also teaches you how to watch out for "leaky" merchant websites, which can rob you of income.

Evgenii's explaination of which types of niches are the most popular, and what motivates people to go online in the first place, is a key chapter you won't want to miss.

One thing the book could use more of are real-world examples. It would be nice to include examples of real blogs or other publisher websites, and dissect their operation piece by piece. Of course, finding someone willing to agree to that kind of disclosure could be a tall order. But it would be worth it.

Overall, a solid read that explains the basics of affiliate marketing. Pair this book with one on blogging and you have a recipe for success.

Marta

quick start guide to affiliate marketing

Reviewed in Spain on April 27, 2014

Verified Purchase

Esta guia me ha resultado de gran utilidad y ya hay varios consejos que he implementado con exito en mi propia web.
Lo aconsejo a todas aquellas personas que esten comenzando con el marketing de afiliados y tambien a las que ya lleven tiempo en el negocio porque Prussakov nos da muchos tips de gran utilidad.

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Toni

Two Stars

Reviewed in Canada on January 28, 2017

Verified Purchase

nothing special about this book

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