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The Quiet Damage: QAnon and the Destruction of the American Family Hardcover – July 23, 2024

4.5 out of 5 stars 376 ratings

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The “gripping” (The Atlantic) story of five families shattered by pernicious, pervasive conspiracy theories, and how we might set ourselves free from a crisis that could haunt American life for generations.

“Excellent . . . This is the intimate side of the cold civil war America has been stuck in for nearly a decade.”—Michelle Goldberg, The New York Times

“SHED MY DNA”: three excruciating words uttered by a QAnon-obsessed mother, once a highly respected lawyer, to her only son, once the closest person in her life. QAnon beliefs and adjacent conspiracy theories have had devastating political consequences as they’ve exploded in popularity. What’s often overlooked is the lasting havoc they wreak on our society at its most basic and intimate level—the family. 

In
The Quiet Damage, celebrated reporter Jesselyn Cook paints a harrowing portrait of the vulnerabilities that have left so many of us susceptible to outrageous falsehoods promising order, purpose, and control. Braided throughout are the stories of five American families: an elderly couple whose fifty-year romance takes a heartbreaking turn; millennial sisters of color who grew up in dire poverty—one to become a BLM activist, the other, a hardcore conspiracy theorist pulling her little boy down the rabbit hole with her; a Bay Area hippie-type and her business-executive fiancé, who must decide whether to stay with her as she turns into a stranger before his eyes; evangelical parents whose simple life in a sleepy suburb spirals into delusion-fueled chaos; and a rural mother-son duo who, after carrying each other through unspeakable tragedy, stop speaking at all as ludicrous untruths shatter a bond long thought unbreakable.

Charting the arc of each believer’s path from their first intersection with conspiracy theories to the depths of their cultish conviction, to—in some cases—their rejection of disinformation and the mending of fractured relationships, Cook offers a rare, intimate look into the psychology of how and why ordinary people come to believe the unbelievable. Profound, brilliantly researched, and beautifully written,
The Quiet Damage lays bare how we have been taken hostage by grifters peddling lies built on false hope—and how we might release our loved ones, and ourselves, from their grasp.
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From the Publisher

Johann Hari calls it “Compassionate, wise, thoroughly reported—and terrifying.”
Toluse Olorunnipa says, “This book is essential for this era.”
This book is brilliant says Eliza Griswold

Editorial Reviews

Review

“Where the book shines is in creating empathy for a group of people frequently dismissed or misunderstood, and for their grieving and divided families . . . By delving into the ways people become susceptible to QAnon, Cook uncovers a deeper truth: Many of us go through life with a gaping hole caused by trauma, isolation or shame, and we find healthy and unhealthy ways to fill it. For people like Doris and Kendra, QAnon’s message, however insane it sounds (and is), makes them feel valued and valuable.”The New York Times

“Each is tragic and heartbreaking in its own way. All feel highly pertinent to the political realities of the moment, where great masses of people share beliefs that are demonstrably untrue.”
The Bulwark

“Cook illuminates vividly the experience of loving someone in crisis—a crisis you can’t fully understand and definitely didn’t anticipate—and the impossible question of how long to stand by them. . . . The stories are gripping not just because QAnon is so bewilderingly strange but also because the idea of a person you love disappearing before your eyes is so terrible—and perhaps for many readers, relatable. . . . [T]he book feels briefly hopeful. With patience and empathy, it seems to suggest, you can reach someone who once felt very, very far away.”
The Atlantic

“If you are wondering why so many people seem to be slipping into alternative and frightening realities, you have to read this brilliant book. It’s compassionate, wise, thoroughly reported—and terrifying. One of the defining books of our time.”
—Johann Hari, New York Times bestselling author of Stolen Focus

“Captivating from the very first page,
The Quiet Damage floored me. With empathetic storytelling and an exquisite eye for detail, Jesselyn Cook ushers readers into the darkest corners of the internet to document how disinformation is dismantling family bonds and disintegrating the social fabric. Gracefully written and thoroughly researched, this book is essential for this era.”—Toluse Olorunnipa, Pulitzer Prize–winning coauthor of His Name Is George Floyd: One Man’s Life and the Struggle for Racial Justice and White House Bureau Chief at The Washington Post

“This book is brilliant, heartbreaking, and necessary reading. Through tender stories of families riven by social media, politics, and trauma . . . Cook offers an essential account of the context and human cost of conspiracy theory.”
—Eliza Griswold, Pulitzer Prize–winning author of Amity and Prosperity: One Family and the Fracturing of America, poet, and contributing writer for The New Yorker

About the Author

Jesselyn Cook is an award-winning investigative reporter and journalism lecturer who has written extensively about online conspiracy theories and their offline harms. Prior to covering the tech beat at NBC News, she was a senior reporter on HuffPost's national enterprise desk. She holds a master's degree in journalism and international relations from New York University and was selected as a 2025 Nieman Fellow at Harvard University.

Product details

  • Publisher ‏ : ‎ Crown
  • Publication date ‏ : ‎ July 23, 2024
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 059344325X
  • ISBN-13 ‏ : ‎ 978-0593443255
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.34 x 0.94 x 9.43 inches
  • Best Sellers Rank: #241,565 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.5 out of 5 stars 376 ratings

About the author

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Jesselyn Cook
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Jesselyn Cook is an award-winning investigative reporter and journalism lecturer who has written extensively about online conspiracy theories and their offline harms. Prior to covering the tech beat at NBC News, she was a senior reporter on HuffPost’s national enterprise desk. She holds a master’s degree in journalism and international relations from New York University and was selected as a 2025 Nieman Fellow at Harvard University.

Customer reviews

4.5 out of 5 stars
376 global ratings

Customers say

Customers find this book enlightening, with one noting its brilliant approach to a challenging topic. They appreciate the compassionate storytelling and find it readable, with one describing the case studies as riveting. The book receives positive feedback for its thought-provoking content and credibility, with one customer noting it's not credulous. The pacing receives mixed reactions, with several customers mentioning they couldn't finish it.

11 customers mention "Enlightened read"10 positive1 negative

Customers find the book enlightening, with one noting its brilliant approach to a challenging topic and another appreciating its facts-only perspective.

"...Enlightening read!" Read more

"...A very important book for these unprecedented times." Read more

"...In the end, there is some useful advice that might help save some families and pull their loved ones back from the brink." Read more

"...Overall, excellent and somewhat informative...." Read more

11 customers mention "Story telling"9 positive2 negative

Customers appreciate the compassionate storytelling in the book, with one mentioning how the epilogue provides closure.

"...As a reader the effect is eye-opening and heart wrenching...." Read more

"I no longer feel like I’m the only one. This book gave me closure and comfort...." Read more

"...The author so brilliantly and humanely tells the stories of how everyday people got "taken" into Q Anon (I always wondered exactly how that happened)..." Read more

"...Kept my interest throughout. The epilogue particularly sums the book up and brings it all into perspective. I hope to read more from this author...." Read more

6 customers mention "Readability"5 positive1 negative

Customers find the book engaging, with one mentioning its riveting case studies and another noting how it kept their interest throughout.

"This is an incredibly interesting topic. I read it non stop. Case studies riveting and well presented. Kept my interest throughout...." Read more

"...Super informative. The Q experience is so novel and unexplainable to this reader that I will give the book a second read. Highly recommend." Read more

"Compelling read..." Read more

"Required reading for anyone trying to make sense of the world today..." Read more

6 customers mention "Thought provoking"6 positive0 negative

Customers find the book thought-provoking and empathetic, with one customer noting how well it captures QAnon's ideology.

"...Throughout, she is empathetic but not credulous. She emphasizes that there are good reasons for people - particularly Black people! -..." Read more

"...I admired most about Jesselyn Cook's book was her candor and yet compassionate look at the families she used as subjects in her discourse...." Read more

"This was told delicately and with compassion...." Read more

"...with the stories of the family members trying to help, and how thoughtful and intelligent and committed they are." Read more

4 customers mention "Credibility"3 positive1 negative

Customers appreciate the book's credibility, with one customer noting it is not credulous and another mentioning its coverage of conspiracy theories like Q.

"...Throughout, she is empathetic but not credulous. She emphasizes that there are good reasons for people - particularly Black people! -..." Read more

"...helps to explain why some are more drawn, or susceptible, to conspiracy theories like Q, and the effect on family and friends. Super informative...." Read more

"A Sobering but Necessary Look at Conspiracy Theory Addiction..." Read more

"Raw and Real..." Read more

3 customers mention "Pacing"1 positive2 negative

Customers have mixed opinions about the pacing of the book, with some finding it engaging while others couldn't finish it.

"Didn't finish it. Not what I expected." Read more

"...They involve a wide range of different people and differing outcomes...." Read more

"...My only complaint about the book is its constant jumping between five case stories...." Read more

Top reviews from the United States

  • Reviewed in the United States on September 7, 2024
    Format: KindleVerified Purchase
    Like a lot of people, my wife the rest of our family are struggling with a very close family member who has gone down this rabbit hole. For the sake of our blood pressure, we've all stopped following him on FaceBook, but we're still friends, so sometime we see something outrageous.

    Luckily, so far he can (mostly) separate his incredibly toxic online world from his direct interactions with the family, but I worry that may not be the case forever, and sometimes his posts go too far, like recently when he ridiculed Tim Walz' autistic son and we had to remind him that he has both an autistic nephew and an autistic brother in law. He still refused to take the post down.

    Also like a lot of people, I struggle to understand this. I'm an academic and a scientist, so my world is grounded in critical thinking and objective reality. Also, I know that watching a bunch of unsupported YouTube videos does no constitute "research". And of course, we all wonder what we can do to bring him back to sanity. This book has helped a bit on both of those fronts.

    The author has interviewed hundreds of people on this topic, but in the book she focuses on five cases, and she has clearly intentionally chosen "the last people you would expect" to succumb to this. None of them really fit the QAnon stereotype, and of the five, only one even starts out as a conservative Christian. The rest run the spectrum from politically neutral to a woman who starts out as a far left, Trump-loathing, environmentalist Bernie-bro!

    She loops over the five cases, covering the beginning, middle, and end of the journey. You quickly notice that in some cases she shares the point of view of the QAnon believer themselves, while other cases she relies only on the statements of other people. No spoilers, but this is a clue that not all the stories have happy endings.

    I admit that I'm normally an easily distracted reader, and this was one of the rare books that I "couldn't put down" once I started it. Her writing style is very compelling, and her stories of the effect this has had on the believers themselves and their families are truly heartbreaking.

    Throughout, she is empathetic but not credulous. She emphasizes that there are good reasons for people - particularly Black people! - to be suspicious of the government and big pharma, but is also meticulous about pointing out the absurdity of the core QAnon beliefs and explaining how they are ultimately based on racism and profiteering.

    There are no magic bullets and not all stories have happy endings. The stories that end well end well for different reasons. The book does point out the futility of refuting their claims directly and the dangers of doing so. One character comes close to ruining his own life trying to argue his mother back to reality. As someone who hates to lose arguments, this is something I can relate to.

    In the end, there is some useful advice that might help save some families and pull their loved ones back from the brink.
    67 people found this helpful
    Report
  • Reviewed in the United States on April 30, 2025
    Format: KindleVerified Purchase
    This book is hard to read - not because it's difficult, but because it's emotional to read about people and families coming apart because of QAnon. I liked the array of stories Cook chose to tell. They involve a wide range of different people and differing outcomes. I especially appreciated the way that Cook also explored how people tried to get their loved ones out of the thrall of QAnon.
  • Reviewed in the United States on October 10, 2025
    Format: HardcoverVerified Purchase
    Helps in trying to understand how and why
  • Reviewed in the United States on July 29, 2024
    Format: KindleVerified Purchase
    This book tells the wrenching, heartbreaking stories of 5 families that were torn apart as a member fell down the rabbit hole of QAnon. People desperate to understand how their loved ones, who range from traditional conservatives to formerly apolitical to progressives could fall into something like this. People torn between trying to save them and creating distance or even cutting the relationship for their own mental and emotional well-being. And even when some do find their way out of it, there's lingering trauma and fallout for both them and their families.

    In the process, it authoritatively makes the case that the people who fall into this aren't stupid, gullible, or crazy as they're often dismissed as by people who have had the luxury of watching from a distance. They don't come from any one group, age, or ideology. It has little to do with our intellectual flaws, and much to do with our need for answers about a chaotic world coupled with our own struggles and unmet needs as we navigate it. And because of that, none of us are as immune to something like this as we'd like to think...

    Read this for the gripping human story. Read this to make sense of why and how. Read this to be prepared if you run across it in your own life. Just read this.
    30 people found this helpful
    Report
  • Reviewed in the United States on April 5, 2025
    Format: KindleVerified Purchase
    What I admired most about Jesselyn Cook's book was her candor and yet compassionate look at the families she used as subjects in her discourse. I appreciated her facts-only perspective and was relieved that there was no condemnation of those who fell prey to QAnon. Since the rise of QAnon, I have lost dear friends to their rabbit hole. Ironically, they were bright, intelligent souls who only wanted to know the "real truth" behind everything. I recommend this book to anyone who has noticed friends or family members "researching" YouTube conspiracy theory forums to find hidden truths or answers.
    5 people found this helpful
    Report
  • Reviewed in the United States on February 12, 2025
    Format: KindleVerified Purchase
    I liked this book. I was hoping it would delve deeper into the causes of this issue, but it did hit on the destruction of families involved with conspiracy theorists.
  • Reviewed in the United States on October 22, 2024
    Format: KindleVerified Purchase
    I bought and read this book to try and understand what Qanon is/was? I still don't get it! How can any average person, who works for a living, is educated and can think for themselves get involved in this kind of situation? It's just nuts! We all have ups and downs, even tragedies and illness in our lives, but most of us do not go off the deep end and turn to a dark place in computer-land to get away from it all!
    10 people found this helpful
    Report
  • Reviewed in the United States on April 2, 2025
    Format: HardcoverVerified Purchase
    Excellent book. Book helps to explain why some are more drawn, or susceptible, to conspiracy theories like Q, and the effect on family and friends. Super informative. The Q experience is so novel and unexplainable to this reader that I will give the book a second read. Highly recommend.
    One person found this helpful
    Report

Top reviews from other countries

  • Brian
    5.0 out of 5 stars Great book
    Reviewed in Canada on August 22, 2024
    Format: HardcoverVerified Purchase
    An incredible read. Absolutely fascinating and factual.
  • Kaz
    5.0 out of 5 stars Powerful
    Reviewed in the United Kingdom on August 3, 2024
    Format: KindleVerified Purchase
    I literally couldn't stop reading

    The risks of falling into conspiratorial thinking are there for all of us. The way Cook weaves these stories together, the way each different person is tempted into the righteousness of their new cause, and the way each story concludes.

    This book will be on my mind. And I'm so glad I bought it
  • Sabrina Gledhill
    5.0 out of 5 stars Essential reading
    Reviewed in the United Kingdom on August 25, 2024
    Format: KindleVerified Purchase
    The horrific stories in this book have helped me understand people close to me (physically and geographically) who have been brainwashed in a similar fashion. There is hope…sometimes