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Quit: The Power of Knowing When to Walk Away Hardcover – October 4, 2022
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Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough decisions, we’re terrible quitters. And that is significantly holding us back.
In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold em, and when to fold em, that will save you time, energy, and money. You’ll learn:
- How the paradox of quitting influences decision making: If you quit on time, you will feel you quit early
- What forces work against good quitting behavior, such as escalation commitment, desire for certainty, and status quo bias
- How to think in expected value in order to make better decisions, as well as other best practices, such as increasing flexibility in goal-setting, establishing “quitting contracts,” anticipating optionality, and conducting premortems and backcasts
Whether you’re facing a make-or-break business decision or life-altering personal choice, mastering the skill of quitting will help you make the best next move.
- Print length336 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateOctober 4, 2022
- Dimensions5.72 x 1.13 x 8.5 inches
- ISBN-100593422996
- ISBN-13978-0593422991
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Editorial Reviews
Review
“This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too.”
—Daniel Kahneman, Nobel Prize winner in economics and #1 New York Times bestselling author of Thinking, Fast and Slow
“Engrossing, important, and grounded in science, Quit is a gem that will allow you to navigate the world more effectively.”
—Katy Milkman, bestselling author of How to Change
“A game-changing book of strategy from a world-class thinker on risk and decision-making.”
—Shane Parrish, host of The Knowledge Project podcast
“Quit is the rare book that is both a page-turner and a legitimately important contribution. If you’ve never thought of quitting as a competitive advantage before, prepare to be enlightened.”
—David Epstein, bestselling author of Range
"There aren't many times you will say, "this book changed my life." This is one of them.”
—Seth Godin, bestselling author of The Practice
“Only a poker player could write this classic book on when--and more importantly how--to fold a bad hand in business, investing, relationships and life.”
—Ryan Holiday, #1 New York Times bestselling author of Stillness Is the Key
“The opposite of a great virtue is also a virtue. And Quit is the perfect dialectical complement to Grit. Weave these two virtues into your character and live a much more fulfilling life.”
—Philip Tetlock, bestselling author of Superforecasting
“Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what you are doing right now and start reading this book."
—Richard Thaler, Nobel Prize winner in economics and bestselling coauthor of Nudge
"Quitting is not just an art; it's also a science – and there is no one so uniquely suited to teach us both as Annie Duke."
—Brian Christian, coauthor of Algorithms to Live By
“Not since Kenny Rogers has an expert storyteller so clearly demonstrated the importance of knowing when to hold ‘em and when to fold ‘em, nor presented a clearer strategy to determine when, instead of merely walking away, it’s time to run.”
—David McRaney, author of How Minds Change
“You won't want to quit reading this book, both because it is such a rewarding read and also because its lessons are so important, useful, and memorable.”
—Don A. Moore, author of Perfectly Confident
About the Author
Product details
- Publisher : Portfolio (October 4, 2022)
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 0593422996
- ISBN-13 : 978-0593422991
- Item Weight : 2.31 pounds
- Dimensions : 5.72 x 1.13 x 8.5 inches
- Best Sellers Rank: #9,666 in Books (See Top 100 in Books)
- #21 in Business Decision Making
- #36 in Decision-Making & Problem Solving
- #39 in Cognitive Psychology (Books)
- Customer Reviews:
About the author

Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking. On February 6, 2018, Annie’s first book for general audiences, “Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts” will be released by Portfolio, an imprint of Penguin Random House. In this book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision making experiences at the poker table.
For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads-Up Poker Championship. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania.
Annie now spends her time writing, coaching and speaking on a range of topics such as decision fitness, emotional control, productive decision groups and embracing uncertainty. She is a regularly sought-after public speaker, addressing thousands in keynote remarks at conferences for organizations ranging from the Investment Management Consultants Association to the Big Ten Conference. She has been brought in to speak to the executive teams or sales forces of organizations like Marriott and Gaylord Resorts, among others. She is a sought-after speaker in the financial sector, with clients such as Susqehanna International Group and CitiBank. Annie regularly shares her observations on decision making and critical thinking skills on her blog, Annie’s Analysis, and has shared her poker knowledge through a series of best-selling poker instruction and theory books, including Decide to Play Great Poker and The Middle Zone: Mastering the Most difficult Hands in Hold’em Poker (both co-authored with John Vorhaus).
Annie is a master storyteller, having performed three times for The Moth, an organization that preserves the art of spoken word storytelling. One of her stories was selected by The Moth as one of their top 50 stories and featured in the organization’s first-ever book. Her passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need. She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice, and raised $730,000 for Refugees International, a charity that advocates for refugees around the world. In October 2013, Annie became a national board member for After School All-Stars. In 2014, Annie co-founded How I Decide, a nonprofit with the goal of helping young people develop the essential life skills of critical thinking and decision making. In 2015, she became a member of the NationSwell Council. In 2016, she began serving on the board of directors of The Franklin Institute, one of America’s oldest and greatest science museums.
Annie currently resides in the Philadelphia area. You can visit her website at www.annieduke.com.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book's content loaded with good practical insights and an amazing read. They also appreciate the digestible stories that drive home the value of quitting.
AI-generated from the text of customer reviews
Customers find the book's content practical, thought-provoking, and helpful for self-improvement. They also appreciate the solid examples and advice on escalating commitment.
"Quit is the best nonfiction book I've ever read. Best advice by giving solid examples on the issue...." Read more
"Great perspective and engaging examples to make her point. Love the digestible stories to really drive home the value in quitting...." Read more
"...sprinkled with business, sports and personal anecdotes which bring the lessons to life," Read more
"...Practical, interesting and easy to read. Quit is another great read. Relevant stories, valid research and excellent writing style...." Read more
Customers find the book an amazing read with a splendid thesis, valid research, and excellent writing style. They also appreciate the quick read and excellent advice delivered with flair.
"Quit is the best nonfiction book I've ever read. Best advice by giving solid examples on the issue...." Read more
"This book is well written. Very concise and sprinkled with business, sports and personal anecdotes which bring the lessons to life," Read more
"...Relevant stories, valid research and excellent writing style. I have already used several of the concepts on the book (kill criteria for one!)..." Read more
"...This book is invaluable." Read more
Customers find the fiction in the book digestible and sprinkled with business, sports, and personal anecdotes. They also say the stories drive home the value in quitting.
"Great perspective and engaging examples to make her point. Love the digestible stories to really drive home the value in quitting...." Read more
"...Very concise and sprinkled with business, sports and personal anecdotes which bring the lessons to life," Read more
"...Practical, interesting and easy to read. Quit is another great read. Relevant stories, valid research and excellent writing style...." Read more
"...The book is filled with stories and anecdotes that reinforce the point...." Read more
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Not a casual reader and this is one of the best I have ever read
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The best thing about this book is if you ever had trouble making a decision before, after reading this, it will be much easier.
Instead, it's a great popular psychology book that everyone should read, about common ERRORS in how humans make decisions. Especially about whether to persist with a project or move on to something else. Our culture and language around those decisions has predisposed us all to think that we should continue on a path once we've started, no matter how dumb, injurious, or unrewarding it might me. That's a ridiculous way to live, and Duke points out some specific areas in which human decision making habits fail us, and how to combat them.
The book had a few too many anecdotes to support her very clear and basic points, though they were good at making those points more memorable. I appreciated the concise summary of points at the end of every chapter, as I think that makes it easier to absorb information. Great popular psychology book and one I'll be quoting for years to come!










