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REALTOR BRANDING: Marketing Yourself for REAL ESTATE SUCCESS Paperback – March 17, 2016
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About the Author
Born in Almaty, Kazakhstan, and educated in the United States and Europe, Irina brings her passion for marketing and international business experience to the Elite Club of the Coldwell Banker Previews Agents, whose marketing expertise has been proved by multimillion-dollar transactions in 2014. Successful performance within just two and a half years as a Realtor resulted in Irina earning the Coldwell Banker International President’s Elite 2014 Award and the Florida Top 100 2014 Award. Having two master’s degrees—an MBA from the University of Colorado and an MPhil in marketing from the Maastricht School of Management, Netherlands—and being a professional marketer with fourteen years of corporate marketing experience in such brands as Pizza Hut and KFC among countries like Russia, Kazakhstan, and the United Arab Emirates, Irina has made successful transition to the real estate industry within the leading Coldwell Banker Brand, a logical career step with her relocation to Miami in 2010. Irina engaged in lecturing for a wide spectrum of marketing courses at universities in Kazakhstan and the Czech Republic from 2000 to 2009. Irina is an active member of the Miami Association of Realtors, contributing to the development of real estate trainings, and was awarded Innovation in Education Award 2015. She serves on the Young Professionals Network Leadership Board. Irina is positioning her personal brand as Marketing Strategist, Author and Educator. She is also entrepreneur and partner in several businesses in which she performs major strategic visionary and marketing role (IrinaKimSang.com, MiamiVerticalGarden.com).