It’s 2013, and we called B.S. on protein bars.
CrossFit’s taking off. And protein bars are loaded with ingredients no one can even pronounce. We couldn’t believe there wasn’t a more nutritious and simpler protein bar out there. Maybe we were a little naïve, but we decided to stop talking and try to make it ourselves.
We started RX in our kitchen.
No venture capitalists. No consultants. No office. Just best friends. Eager and broke. Upfront about it. We don’t have anything against conventional wisdom. We just don’t always follow it. Even today - we’ve got healthy ambitions, the usual insecurities, and all the other stuff that keeps us human. And this will never change.
Like eating 3 egg whites, 2 dates, and 6 almonds.
It’s how we’ve always described our bars. What’s inside. What isn’t. We think it’s everything you need to know.
We can get obsessive.
We never cut corners. ‘Okay’ is never good enough. Take our Coconut Chocolate bar. We’ve gone through over 250 formulations. Always improving, little by little. We kind of need to get it right. Strange, but it turns out fear of failure tastes pretty good.
Knowing what we are.
Starting a business with your best friend is great. It’s also really challenging. The reason RX works and we’re still friends is we know who we are - and who we’re not. Steadiness and risk-taking; together, we strike a good balance. We know when to hand something off, and when to take it ourselves. It’s the RXBAR culture.
