- Hardcover: 168 pages
- Publisher: ASAE Association Management Press; First edition (February 25, 2011)
- Language: English
- ISBN-10: 0880343354
- ISBN-13: 978-0880343350
- Product Dimensions: 6.3 x 0.7 x 9.3 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 4.1 out of 5 stars See all reviews (51 customer reviews)
- Amazon Best Sellers Rank: #96,743 in Books (See Top 100 in Books)
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Race for Relevance: 5 Radical Changes for Associations First Edition
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About the Author
Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.
Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through facilitating strategic planning retreats, assisting committees and smaller work groups, and helping association staff and volunteers talk through tough issues.
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Top Customer Reviews
My comments should be viewed from the perspective of the context I'm coming from. As a social worker who is a part of a not for profit trade association that's intended to support and assist my profession, this book does not honor some of the most important values of my profession such as inclusion and social justice. For example, when the book recommends that dissenters be identified and "eradicated" from from your board of directors, there's no way I can sign on for that. Further, the book attempts (weakly, in my opinion) to vilify volunteer board members and lay the blame for associations' declining membership and revenues on them. There's no evidence whatsoever to back up these claims. In the hands of the "wrong" kind of executive director, this book could contribute to some very damaging actions by that director that would harm the association and perhaps contribute to its ultimate demise.
Some suggestions from this book that I CAN agree with are associations needing to sharpen their mission, identify their products that members want and will pay for, and becoming much more media and tech savvy.
In the end, I view this book as espousing some pretty ruthless means of transforming boards that, from my personal experience as a board member, lead to serious damage to board and community relations. I'd advise any executive director to be VERY careful in embracing this book's philosophy and by no means attempt to implement it's teachings without full and transparent disclosure and discussion with his/her board members.
An important book that doesn't hold back facing tough issues and providing recommended directions for change.