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The Race to the Top: How to Take Over the Social Media Feed Paperback – July 20, 2012
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Goodman's book is like the proverbial "breath of fresh air". The essence of Goodman's text can be summed up in one sentence: Just be yourself. Everyone has a blog, everyone has a site, and everyone has something to sell...what are you doing that makes you different?
Goodman believes that the most important tool is the Facebook Feed, as there is no better way to get referrals and sales than using the network you already have established. The only problem is making sure that you are doing it right, in order that you don't completely alienate everyone.
The key, as outlined in this book, is to get people to share and "like" your posts and content, vice having them label you as a spammer. Tips are offered that can be used "out of the box", or adapted to fit your own personal preferences and brand, but this isn't just a typical plug-and-play guide, as Goodman stresses the need to think for oneself and create your own techniques based off of his suggestions. He gives you excellent tips on certain items you might be wasting your time on (i.e. print ads) and things you might need to be developing more (hint: your blog).
Aside from Facebook, he gives helpful tips on how to get your content shared more, and the answer does NOT lie in engaging the current industry leaders. The section that discuss "not being a carpenter ant", and "being opportunistic", was worth the price of the book alone, as his recommendations as to who you REALLY should be paying attention to were unexpected.
It is a quick read, but is obviously meant to be read more than once, as there is an awful lot of great information here. Seriously, it would be impossible for me to list everything Goodman mentions. There is a lot to think about within the pages of this book, and it is best read with a notebook at your side so you can write down specific action items and reminders.
I have read many marketing books in my quest to take my training business to the next level. Goodman's book did not disappoint and gave me much more to think about than the typical cookie-cutter Social Media Marketing books that are currently available. Highly recommended!
Refreshing for me was the clear and concise nature of Race to the Top. Yes it makes the book shorter, but it gets to the point without all the fluff in between. Makes for a much easier and pleasurable reading experience.
The content itself gave me a greater understanding of how social media is used, works and has given me a whole new thought process to promote my business, and the word I would like to get across. I've read the book 3 times now, and have made countless notes on paper for me to put into action.
Great read, really enjoyed it. Will see you at the top!
I've read a lot of books on how to grow your business through social media (What Jon calls "The Feed") none of them compare to this little book. It has me excited again and believing that I can and will succeed. I highly suggest for anyone who has something to say or sell on the internet.
Definitely worth the price and the read. Even if you don't plan on using social media for business. I found it interesting even to self-reflect on my own sharing patterns.
It also helps that it can be read in a very short time, great for re-reads and is quite enjoyable.