Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World 1st Edition
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"Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing."--Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division
"I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging."--Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas
"The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader."--Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator
"The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." ― Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator
"I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging." ― Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas
"Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing." ― Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division
- Item Weight : 14.8 ounces
- Paperback : 280 pages
- ISBN-10 : 0749480459
- ISBN-13 : 978-0749480455
- Dimensions : 9.17 x 6.02 x 0.59 inches
- Publisher : Kogan Page; 1st edition (January 28, 2017)
- Language: : English
- Best Sellers Rank: #2,416,120 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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There are many (too many?) books written about how a common set of companies have leveraged these technologies to achieve competitive advantage -- Netflix, Amazon, AirBnB, Uber, Apple, Google, Tesla
There are quite a few books and articles that speak to the need for "older/industrial" companies to take advantage of these technologies as well...but speak in generalities on how to do it.
This book is a breadth of fresh air, as the authors understand and clearly communicate that the "hard part" is not the technology, and this isn't a new form of Business Process Reengineering. It's about stepping back and, based upon a foundational understanding of what's possible today technology wise, and deep/honest insights of your industry, radically rethinking how to reshape your company (and its sense of identity) so it can not only survive but thrive in a rapidly changing world.
They provide both insightful and pragmatic mental models and terminology to help support and drive the needed discussions within your company. They also make it clear that this isn't an easy or quick exercise, given the level of thinking and effort required.
You'll quickly find yourself highlighting lots of passages, and marking pages where the numerous invaluable tables/diagrams are found. You'll also find yourself rereading some sections multiple times, in order to internalize and truly understand some of the new concepts they are sharing.
The Bad News: This type of strategic thinking and transformation isn't easy
The Good News: If it were easy, all of your competitors - old and new - would be doing it.
A must read for the strategist (purposely leaving out the word digital) in your company.
The authors have looked at hundreds of companies within different sectors who have successfully and radically changed business models, considering their motivation, implementation strategy, transformation successes and, of course, any small diversions along the road! The result is a considered textbook and benchmarking roadmap that companies can use to validate (or start) their transformative efforts. It is backed by theoretical thought and a mass of case studies from some well-known companies to add further authority and information to the mix.
A key message is that successful companies invariably had to do more than an incremental change process if they wanted to stay ahead of their competition, requiring often fundamental changes that could lead to a radical shift. Companies may know their business but they don’t necessarily know their deployed business model type and whether better, more suitable, alternatives exist. The change, itself, might not be easy but if you are aware of the need to change at least it may be manageable when you can do it on “your terms” rather than when fighting a rear-guard action whilst your business bubbles away down the drain.
Of course, nothing stands still and this book will gradually date, yet the key basic material should remain valid and provide a sufficient skeleton for your future transformative needs. A lot of material was packed into a relatively concise book, written in an accessible style that makes you want to keep reading, learning and eventually doing! Comprehensive endnotes allow the reader to investigate deeper a given point or bolster their knowledge; a great way of making the book suitable for many audiences. The case studies could be, for many, sufficient to buy the book too, if they are not necessarily involved with the company’s strategic direction.
A book worthy of closer consideration.
The book provides answers to some key questions today's leaders face: What business model choices are there? Where does our firm stand now? Is our current business model sustainable, or do we need to change it? If we need to change, how can we transform our business model? Which options do we have, and what are the specific challenges and requirements of each path? What were the experiences of other firms and leaders on their radical transformation journeys?
Today's trends like digitization and servitization putting established business models under pressure. The only way forward is a radical change. But transforming to a new business model is easier said than done. Sometimes a change of senior management and application of their lessons learned is helpful. At other times large investments are needed to change course. A change introduces risks, and just like many of the startups, chances of failure are huge. This book highlight a few models to plot business models. For the rest lot of attention is given to case studies to benefit from. Examples are Netflix, Uber, Daimler, Infosys, and SAP. Various strategies can be successful and neither is generally superior. In one or two decades from now, we will see new or better approaches in hindsight. For now, Radical Business Transformation provides a solid foundation for today's business model options.
Top reviews from other countries
Radical Business Model Transformation is the right book for managers, CEOs, CIOs and even CDOs that plan to transform its company to become more effective and competitive. We all know that sooner or later almost every company has to become a software company. But what does this change mean for the business, for employees, business partners and most importantly for the customers? This book is giving you hands on guidance and also warnings when you start to transform your business. I also liked very much the examples and background information how other companies transformed.
If you currently plan to start your transformation or if you already in the middle of this process this book is a must read!