- Paperback: 280 pages
- Publisher: Kogan Page; 1 edition (January 28, 2017)
- Language: English
- ISBN-10: 0749480459
- ISBN-13: 978-0749480455
- Product Dimensions: 6.1 x 0.6 x 9.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #449,671 in Books (See Top 100 in Books)
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Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World 1st Edition
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"The authors provide great insights how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." (Oliver Gassmann, Professor at the University of St. Gallen, and Karolin Frankenberger, Professor at the University of Lucerne, authors of The Business Model Navigator)
"I congratulate Dr. Linz and his co-authors on this impressive, highly relevant new book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to learn how innovation can create new opportunity and growth." (Bill McDermott, CEO SAP)
"Highly relevant for leaders as it provides both an excellent conceptual structure and great insights through a wide range of real company cases. Such guidance to transform your business model was missing." (Dr. Sami Atiya, Member of the Executive Committee of ABB Inc., President Robotics and Motion Division)
"I love the categorisation of business models transformation manoeuvres and the numerous rich examples. This is a powerful aid to any manager facing digital disruption - well written and challenging." (Andrew Campbell, Director Ashridge Strategic Management Centre and author of Operating Model Canvas)
"A must read for all business leaders who are facing radical shifts in their business models and the need for transformation - and maybe even more for those leaders who think they do not." (Karsten Ottenberg, CEO BSH Home Appliances)
About the Author
Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years' experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.
Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.
Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.
Top customer reviews
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The authors have looked at hundreds of companies within different sectors who have successfully and radically changed business models, considering their motivation, implementation strategy, transformation successes and, of course, any small diversions along the road! The result is a considered textbook and benchmarking roadmap that companies can use to validate (or start) their transformative efforts. It is backed by theoretical thought and a mass of case studies from some well-known companies to add further authority and information to the mix.
A key message is that successful companies invariably had to do more than an incremental change process if they wanted to stay ahead of their competition, requiring often fundamental changes that could lead to a radical shift. Companies may know their business but they don’t necessarily know their deployed business model type and whether better, more suitable, alternatives exist. The change, itself, might not be easy but if you are aware of the need to change at least it may be manageable when you can do it on “your terms” rather than when fighting a rear-guard action whilst your business bubbles away down the drain.
Of course, nothing stands still and this book will gradually date, yet the key basic material should remain valid and provide a sufficient skeleton for your future transformative needs. A lot of material was packed into a relatively concise book, written in an accessible style that makes you want to keep reading, learning and eventually doing! Comprehensive endnotes allow the reader to investigate deeper a given point or bolster their knowledge; a great way of making the book suitable for many audiences. The case studies could be, for many, sufficient to buy the book too, if they are not necessarily involved with the company’s strategic direction.
A book worthy of closer consideration.
The book provides answers to some key questions today's leaders face: What business model choices are there? Where does our firm stand now? Is our current business model sustainable, or do we need to change it? If we need to change, how can we transform our business model? Which options do we have, and what are the specific challenges and requirements of each path? What were the experiences of other firms and leaders on their radical transformation journeys?
Today's trends like digitization and servitization putting established business models under pressure. The only way forward is a radical change. But transforming to a new business model is easier said than done. Sometimes a change of senior management and application of their lessons learned is helpful. At other times large investments are needed to change course. A change introduces risks, and just like many of the startups, chances of failure are huge. This book highlight a few models to plot business models. For the rest lot of attention is given to case studies to benefit from. Examples are Netflix, Uber, Daimler, Infosys, and SAP. Various strategies can be successful and neither is generally superior. In one or two decades from now, we will see new or better approaches in hindsight. For now, Radical Business Transformation provides a solid foundation for today's business model options.