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Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results Kindle Edition
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Top Customer Reviews
- KR's are supposed to be quantitative (e.g. "reach 20% conversion" or "8,000 users"), not qualitative ("have a working prototype"). Yet so much of what we do in software is build new things whose impact can't be measured independently. You want to get a prototype of speech recognition software working in order for other teams to build and test out potential customer-facing features later on, or you need to refactor your server architecture because it's increasingly slowing down feature releases (but you can't measure it, because different features aren't comparable). Is it OK to have KR's that are qualitative -- "deliver a new backend logging system"? It's certainly not the spirit of KR's, but so often is just seems unavoidable.
- In the same vein, how do you deal with work that simply won't show any real results within a quarter? Plenty of projects take five or nine or thirteen months to complete before showing any results at all -- for example, each part of the system takes 7 months to build, and none of them mean anything until they're all put together. (E.g., your customer base is growing incredibly rapidly, and you need to re-architect the entire backend to be able to scale to the number of users you expect to have a year from now.) What do you write as your quartely KR -- "have about a third of the new backend built"? That doesn't seem like it's the spirit of OKR's.Read more ›
The case study in the beginning is well written and far more interesting than a typical case study. Yet it really helps to drive home the importance of identifying specific objectives and remaining diligent in focusing on meeting those goals we've set out to achieve. It also covers how having specific roles and adhering to those roles helps so that everyone is contributing to a universal goal by using their individual strengths.
So often we get distracted at work with so many urgent and important things swirling around simultaneously. It's important to be reminded that every time we sway from the responsibilities of our role (even when wearing multiple hats), we're unintentionally taking steps to lead us further away from the goals we've already identified.
I always state this at work, but without remaining focused on our objectives and how our role contributes to that, it's so easy to start making decisions that, while seemingly good and helpful in some way, are not in line with those objectives. Six months later, everyone looks up and wonders how the hell we got where we are. It's a symptom of not having radical focus. I also liked the emphasis on taking time to review with everyone the status of things with everyone, discussing the progress that has been made, and the check-ins which can help celebrate small and big wins, and also spot when things are spiraling off the tracks. Highly recommend the book.
I'm subtracting one star for lack of thorough copy editing.
Most Recent Customer Reviews
I love the way Christina uses story to explain OKRs. It makes it so much more understandable and relatable. Read morePublished 1 day ago by Amy L Moore
I've been working on a small agency and have always felt like we're doing a lot of work but we are not seeing any change, or improvement, it's just work work work all day without... Read morePublished 4 days ago by Amazon Customer
Great book to get you into OKR's! You will get all the definitions, examples and how to start with OKR's in your company.Published 4 days ago by Vicente Goetten
The real world setting in which this story is told really helps to point out the nuances where a company can fail. Read morePublished 9 days ago by Ben L
Everything you need to know about OKRs is here. Very practical and inspirationalPublished 1 month ago by Larry
The goal is probably the quintessential parable type book in the business field. It allowed for many layers of learning through empathy. Read morePublished 1 month ago by Simon Lusted
I knew about product/market fit. I knew about keeping a project and a team agile. I knew the importance of actionnable metrics. Read morePublished 1 month ago by X. Alexandre
The fictional startup story was a bore. OKR's really don't require much setup. Then again, if you're a first time entrepreneur with extra time on your hands, this book might be for... Read morePublished 2 months ago by Amazon Customer
The points in the book are well made and especially the introductory story helps to understand the concept and value. Read morePublished 2 months ago by MH