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Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results Paperback – February 6, 2016
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- Publisher : Cucina Media LLC (February 6, 2016)
- Language : English
- Paperback : 179 pages
- ISBN-10 : 0996006028
- ISBN-13 : 978-0996006026
- Item Weight : 8.8 ounces
- Dimensions : 5 x 0.45 x 8 inches
- Customer Reviews:
Top reviews from the United States
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Bottom line is, I'm better at OKRs than I was before I read the book, but the content that was most useful could have been written in a blog post.
I do feel, like many business books, that it wanders a bit, and repeats itself a bit. But that's pretty much all business writing that I've ever read.
The case study in the beginning is well written and far more interesting than a typical case study. Yet it really helps to drive home the importance of identifying specific objectives and remaining diligent in focusing on meeting those goals we've set out to achieve. It also covers how having specific roles and adhering to those roles helps so that everyone is contributing to a universal goal by using their individual strengths.
So often we get distracted at work with so many urgent and important things swirling around simultaneously. It's important to be reminded that every time we sway from the responsibilities of our role (even when wearing multiple hats), we're unintentionally taking steps to lead us further away from the goals we've already identified.
I always state this at work, but without remaining focused on our objectives and how our role contributes to that, it's so easy to start making decisions that, while seemingly good and helpful in some way, are not in line with those objectives. Six months later, everyone looks up and wonders how the hell we got where we are. It's a symptom of not having radical focus. I also liked the emphasis on taking time to review with everyone the status of things with everyone, discussing the progress that has been made, and the check-ins which can help celebrate small and big wins, and also spot when things are spiraling off the tracks. Highly recommend the book.
Much of the learning can be easily implemented. From start-up to corporation or even from a manager to self-development, this book offers key takeaways to put into practice immediately.
Wodtke is also author of Information Architecture one of the best books on that topic.
There's also plenty of resources and solid advice for working with OKRs.
It's the kind of book that's both a good read and information that could improve your life or your business.
I immediately bought extra copies for colleagues. Buy this book you will not regret it.
Top reviews from other countries
10 pages would have been enough, probably, to explain how it works and how to use it.
But the author starts a sales pitch and spends half the book with an improbable story of a startup. Pages, chapters before getting to the point: what's OKR and how it works.
Get to the point! Just explain how OKR works, it's benefits and advice for using it properly. If they are good, I'm happy to buy it without going through a long fairy tale.
In some of these business novels, the story can feel forced but this was easy to read with a nice flow to it. The main learning points were clearly explained.
After the story ends, about two thirds of the way through, it reverts to the standard business book format of explaining why businesses don't make progress and how to use OKRs to drove the business forward.
There are a lot of similarities between OKR thinking and the Four Disciplines of Execution from the FranklinCovey organisation. Focus on one priority objective, measurements of the improvement, identifying actions to achieve the objective and weekly accountability and support sessions. Beyond that, there are differences which may make one more suitable for you and your business.
This may not be the best, most extensive book about Objectives and Key Results but it is very readable. The story is a gentle introduction and then you get the theory to answer your more detailed questions.
I have a few criticisms.
The book should have been better proofread to avoid the irritating typos.
OKR has its origins in Peter Drucker's ideas on management by objectives from the 1950s and updated by Intel and Google. The book follows on with this bias towards information technology businesses. This filters through into a few acronyms which are hard to understand.
I'd have liked to read the author's thoughts on how OKR can be applied outside of high tech but I think that's outside her experience.
Overall I think this is a good book for learning the practicalities of the approach. It's clearly written by an advocate so, while the book talks about reasons why things may not go well, it doesn't include general criticisms or a comparison with other focus techniques.
Author had explained everything in a way that anyone can understand.
Good examples regarding some big organisations like Google, Zyngna , LinkedIn and more.
I really enjoyed reading this book and learnt a lot. It's time to implement it now.
A must read book for all the start up and small to big organisations.
In a quick and easily digestible book, Christina shows me (and you) how to implement OKRs successfully and avoid the traps so that it can be a true accelerant of team and business growth.
The structure of the book is excellent.
First, a compelling narrative that one can relate to. Then, a set of chapters that review and break down the key steps in executing better through OKRs.
Trust Christina. Read Radical Focus and read it again. Then, write out your "OKR four square" on a napkin like I did and engage your team in discussion. Trust me, you will never look back.
Thank you, Christina!