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Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results Paperback – Illustrated, February 6, 2015

by Christina R Wodtke (Author)

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"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know

An actionable business book in the form of a fable.

Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out?

The author pulls from her experience with Silicon Valley's hottest companies to teach practical insights on goal setting in fable form. How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you stay motivated despite setbacks and failures? As you see through Hanna and Jack's story, it's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail. Wodtke adds a bonus section in the second half of the book to lay out her most practical insights into applying Objectives and Key Results (OKRs) to your specific workplace and challenges.

Ready to move your team in the right direction? Read this book together, and learn Wodtke's powerful system of decision making to create your focus and find success.

Print length

160 pages
Language

English
Publisher

Cucina Media, LLC
Publication date

February 6, 2015
Dimensions

5 x 0.37 x 8 inches
ISBN-10

0996006052
ISBN-13

978-0996006057
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Editorial Reviews

Review

"Busy grinding without purpose is the secret death of too many startups. In this memorable story, Christina gives us a glimpse of a more satisfying kind of startup--still hard and chaotic but full of purpose and the chance to build something great."

James Cham, Founder Bloomberg Beta

"Finally, a parable I could relate to! The real message is that OKRs work and Radical Focus is a great implementation guide to the world of OKRs, making it easy to deploy and see the exceptional results you're after." - David Shen, Launch Capital

"Someone once told me that 'problems are just opportunities that haven't presented themselves'. Since I was introduced to OKRs, they've been an invaluable tool for me, and our company. Christina's ideas have been instrumental, allowing me to better navigate the often ambiguous approach to goal setting and along the way creating a more open and accountable team and a clearer path for myself professionally. I personally can't thank her enough for the guidance."

Scott Baldwin Director of Services, Yellow Pencil

"Radical Focus illustrates how to implement OKRs in an engaging, compact, realistic story. Best of all, Wodtke proves OKRs can be fun!" Ben Lamorte, OKRs.com

"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know

About the Author

Christina Wodtke has helped to grow companies like LinkedIn, Yahoo, Zynga, and the New York Times, as well as numerous startups throughout Silicon Valley. She's the author of the business-fable book Radical Focus, a book which uses the power of story to build a new approach to OKRs, as well as the author of Information Architecture: Blueprints for the Web, Pencil Me In, and the upcoming Continuous Feedback. Christina currently teaches at Stanford on the HCI program in Computer Science. She speaks worldwide about humanity, teamwork, and the journey to excellence.

Product details

Publisher ‏ : ‎ Cucina Media, LLC; Illustrated edition (February 6, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 0996006052
ISBN-13 ‏ : ‎ 978-0996006057
Item Weight ‏ : ‎ 6.4 ounces
Dimensions ‏ : ‎ 5 x 0.37 x 8 inches

Best Sellers Rank: #324,089 in Books (See Top 100 in Books)
- #35 in Business Operations Research (Books)
- #136 in Management Science
- #2,157 in Entrepreneurship (Books)

Customer Reviews:
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Christina Wodtke

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An established thought leader in Silicon Valley, Christina is a “curious human” with a serious resume. Her past work includes re-designs and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. She is currently a Lecturer at Stanford in the HCI group in the Computer Science department.

Christina teaches worldwide on the intersection of human innovation and high-performing teams. She uses the power of story to connect with audiences and readers through speaking and her Amazon category-bestselling books. Christina’s work is personable, insightful, knowledgeable, and engaging.

Her books include Information Architecture: Blueprints for the Web, Pencil Me In, and The Team that Managed Itself. Her bestselling book, now in its second edition, is a business fable called Radical Focus. It tackles the OKR movement through the powerful story of Hanna and Jack’s struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ OKRs and radical focus to get the right things done.

To connect with Christina or to get more information on how to become a whole-mind, high performing team, visit http://cwodtke.com/ or http://www.eleganthack.com.

Customer reviews

4.7 out of 5

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Tony Jacobson

One of the best how-to books I've ever read

Reviewed in the United States on June 20, 2017

Verified Purchase

One of the best how-to books I've ever read. Fantastic story examples and lots of practical how-to's on creating OKRs and the various ways to integrate them with your work environment.

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Kristen Boomer

Useful, practical read for OKRs

Reviewed in the United States on December 17, 2019

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A perfect compliment to measure what matters

Reviewed in the United States on July 27, 2019

Verified Purchase

Great fable to understands OKRs. Great job!

Reviewed in the United States on December 8, 2018

I love the value of OKRs shown in a fictional story format. It makes the lessons learned easy to remember and relate to.

Reviewed in the United States on November 18, 2016

Clear, concise information on setting up Objectives and Key Results for your business. Highly recommend.

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Christina N.

Abundance of typos, grammatical errors and formatting issues make it impossible to take seriously

Reviewed in the United States on March 8, 2020

Verified Purchase

No one can be “radically focused” reading a book with this many typos, grammatical errors and formatting issues. They are so distracting, it’s impossible to concentrate on the content or even take the book seriously. It’s completely unprofessional. The author should be embarrassed her name is tied to this work, and whatever editor (if there even was one?) gave this book the green light to be published needs to find a new career. As an avid reader and lover of business books, I would never recommend this book to others. There are plenty of other great books about OKRs that don’t read like a self-published .99 ebook.

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Ganapathy Subramaniam R S

Good book to understand OKR easily

Reviewed in India on June 8, 2019

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Good Book to understand OKR easily, explained complicated things in a most simple way. Hats off to the author and thank Amazon for bringing this book to us

Devang Parikh

Quick Read

Reviewed in India on March 31, 2019

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