- Paperback: 378 pages
- Publisher: Sybex; 1 edition (March 4, 2008)
- Language: English
- ISBN-10: 0470190825
- ISBN-13: 978-0470190821
- Product Dimensions: 7.4 x 0.8 x 9.3 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 31 customer reviews
- Amazon Best Sellers Rank: #1,844,794 in Books (See Top 100 in Books)
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Radically Transparent: Monitoring and Managing Reputations Online 1st Edition
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From the Back Cover
People Are Talking About You Online
What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit?
The explosion of social media—blogs, social networking sites, video sharing sites—has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management.
Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You'll learn how to:
Navigate the new rules of engagement in a transparent world
Define who you are and develop your personal or corporate brand
Create positive PR buzz with your online content
Gain visibility in web search results and harness SEO tools
Understand the pros and cons of e-mail before you hit "Send"
Use the latest Internet tracking methods and understand how information spreads online
Apply solid strategies for reputation repair when things go wrong
This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people."
—Tom Giles, Editor, Technology & Science, BusinessWeek.com
This is an indispensable guide to managing your reputation online. With compelling case studies and tools to use right now, it's a must-read and a surefire wake-up call!"
—Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick
Radically Transparent illuminates a path that leads to an engaging conversation with your customers. Read this book so that you can participate, measure, and influence what others are saying about you."
—Bryan Eisenberg, Wall Street Journal bestselling author of Waiting for Your Cat to Bark?
Branding has evolved from a one-way monologue to a two-way conversation. It's vital you know the strategies needed to join the conversation and build your radically transparent reputation."
—John Battelle, national bestselling author of The Search
One of the best written books I've seen on a vitally important topic: the underbelly of transparency in the age of Google. How do you control your digital identity when everything is findable online? Read this engaging book for practical, persuasive answers."
—Debbie Weil, author of The Corporate Blogging Book
In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!"
—David L. Sifry, founder and Chairman, Technorati, Inc.
About the Author
Andy Beal is a consultant and one of the world’s most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe’s, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.
Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.
Top customer reviews
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I gave it 5 stars not because it is the best book I have read in terms of concentrated power, but because what is there is of value. One of the top honors in the gold regard is "Radar" Rob Reyers information at the Search Engine Academy as one of the best places I have found online and his organization interacts with impressive class and sophistication but that is hard to beat from any book. I don't understand why Amazon doesn't sell the local search optimization dvd's he sells yet. You have to look for his site. I will try to review the other SEO books as I go through them, and if any of you with experience find any great spots please let me know or post it.
Anyway, in my opinion. every business person needs the fairly basic knowledge about reputation management on the net that is provided in this book. Personal and company reputation and image on the internet are not just going to be essential in the future. It already is. The only question is whether you acknowledge it or not.
There are a number of books in the market in this area each focusing on different aspects of the issues. You can easily find more specialized books on for example SEO (actually the authors recommend some books in this specific area). However, this is the best book with a general approach in this area I have found so far.
The book is easy to read without being too over simplistic. In my opinion the authors' recommendations are based on good judgments. It includes a number of useful examples and references.
I would like to emphasize one aspect with the book which is very rare and indicates an extraordinary self-discipline from both the authors. They do not brag about their own achievements in the area. They are smart enough to understand that any sensible reader would assume they are excellent advisors and teachers in the area! This means that the book also will be well accepted outside the US for example in Asia where I live.
Perhaps many will disagree (not at least the authors), but I think the term "Radically Transparent" which also happens to be the main title of the book is a bit silly. The term indicates that being 100 % open is a goal in itself which is a view I strongly object to. But perhaps it is a fact that any author with some self-respect (I have been there myself!) feel a need to create a new "buss" word. However, as the term is sensibly defined in the book and therefore does not in any way harm the general value of the book.
In my view the book represent an excellent and extraordinary useful vehicle in the area of internet reputation and image management. Geir Lolleng.
The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.
You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.
My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.
Excellent book for understanding social media. A must read.
It will really be great if the authors publishes a revised edition, but for anyone interested in your reputation online, this is the book to get.
Most recent customer reviews
Being currently enrolled in a social media and marketing class I have grown a keen interest for the ways to promote you own image through social media...Read more