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Raise the Bar: An Action-Based Method for Maximum Customer Reactions Hardcover – October 8, 2013
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"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays
"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas
About the Author
JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.
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An example of insight, would be, you should be making about $30/month per square foot of your bar, your rent should not exceed 10% of your monthly sales, your liquor costs should not exceed 22% of your monthly sales, payroll, 28% etc.... These are operational metrics. Jon always talks about bar science, but the book doesn't go into any of this. I want to know about traffic patterns, heights of stools, colors of walls, etc... I want insight, this book just brought the TV show to book form. If you a fan of the show, and want to know more, great this is for you, but if your looking for insight, don't waste your time.
The book (and audio book for that matter) take you through various hot spots on Mr Taffer's radar and walk you through how he deals with them. Excellent story telling to demonstrate an issue and solution - from an IT developers perspective you might call this "design patterns for bar & restaurant operators"
good fast read, well recommended - especially if you are in the industry now at any level and want insites on how you could deal with various issues (of course if it's a how to on service detail you want, off to Mr Danny Meyer's books!)
Most recent customer reviews
Definitely a great read!
eNever been in the bar or hospitality Burnaby. It es