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Raise the Bar: An Action-Based Method for Maximum Customer Reactions Hardcover – October 8, 2013
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"A fascinating and practical guide to what actually makes a bar into a great bar (and much can be applied to any service business). Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. It is so refreshing to read something which doesn’t present standard answers to non-standard issues." —Nick Shepherd, CEO Carlson restaurants/TGI Fridays
"When I was young and still learning the nightclub and bar business, I always went to Jon’s seminars and learned so much. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. This book can do the same for you. It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas
About the Author
JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.
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Top customer reviews
An example of insight, would be, you should be making about $30/month per square foot of your bar, your rent should not exceed 10% of your monthly sales, your liquor costs should not exceed 22% of your monthly sales, payroll, 28% etc.... These are operational metrics. Jon always talks about bar science, but the book doesn't go into any of this. I want to know about traffic patterns, heights of stools, colors of walls, etc... I want insight, this book just brought the TV show to book form. If you a fan of the show, and want to know more, great this is for you, but if your looking for insight, don't waste your time.
This is a good read (and if he actually wrote it as opposed to a ghost, he is a more articulate writing than I would have guessed). Do not go out and think that he is teaching you how to run your business... but listen to his ideas and customer focus, very important lessons in how this all works.
Well worth the money.
I was pleasantly surprised to find that many things Jon discussed in the book are consistent with what I learned from the shows. I think his advice can be helpful not only to the bar business but also to other types of business. The recommended business practices in the book resonate well with me.
While customer reaction and standard management are crucial, the book also emphasizes the importance of hiring solid employees who will fit well with your business and help everyone succeed. Although some interactions in the shows sometimes can get a bit superficial in front of the cameras, overall, I am convinced that Jon's recommendations in the book are solid and actionable.
This book has everything you'd want to know, even little known tricks for hiring people. For example, he advises that if you want happy, positive, outgoing people, you put that in the ad. It works! I never apply to any jobs were they seek outgoing, happy people, because that's not who I am.
With that said, be aware that you're reading a business book and that John Taffer is not a fiction writer. Yes, there are some funny anecdotes and interesting stories, but that's maybe 10-20% of the book. The rest is pure business advice. If reading about signage, coupons, drinks, drywall, menus, etc, bore you, then maybe this book isn't for you.
On the other hand, if you want to know what bars are like from the point of view of owners and employees, then this is a must read.