This book read as just a review of his episodes, and how he looks at the retail side of business. I do agree with 100% of what he says, and I am a fan of the show. However, I was looking for bar insight with this book, which it failed to deliver.
An example of insight, would be, you should be making about $30/month per square foot of your bar, your rent should not exceed 10% of your monthly sales, your liquor costs should not exceed 22% of your monthly sales, payroll, 28% etc.... These are operational metrics. Jon always talks about bar science, but the book doesn't go into any of this. I want to know about traffic patterns, heights of stools, colors of walls, etc... I want insight, this book just brought the TV show to book form. If you a fan of the show, and want to know more, great this is for you, but if your looking for insight, don't waste your time.
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