From the Inside Flap
Is it really possible? To raise your prices and keep your customers happy? To fatten your profit margins and generate more sales? Yes, it is possible several large and small businesses are doing just that. Now, it's possible for you to do the same.In his first marketing book Creating Demand, Rick Ott explained complex psychological principles in an easy-to-understand, easy-to-implement style (not to mention a dash of humor). Now, in Raise Your Prices, Attract More Business, he does that and more. Rick delves into the arcane, elusive art of pricing, and explains how a higher price can actually be attractive to the buyer. He shows you how to harness this phenomenon for a big and lasting payoff.The material is organized into thirteen different priging power strategies that apply to a wide variety of industries. This thirteen-strategy array allows you to pick and choose which are right for you at any given time.Not all thirteen will be right for you. But you only need one or two well-implemented strategies to make a big difference in the revenue you generate.Rich with real-life examples, specific techniques, and pitfall alerts, Raise Your Prices, Attract More Business is truly The Pricing Power Playbook you cannot afford to miss.
About the Author
Rick Ott is a professional speaker, author, actor, entrepreneur, graphic artist, and stock market analyst. He's best known for making complicated subject matter simple to understand and easy to use. His books are published in several languages worldwide by Ocean View and other publishers. Rick has a BA in Advertising from Michigan State University and an MBA from Virginia Commonwealth University.