"Now more than ever, effectiveness in the marketplace depends on ourability to rise above the noise and cut through the clutter. Brian Sooyprovides a practical, design-driven approach for sharing your messagewith clarity and passion."--Todd Henry, Die Empty: Unleash Your BestWork Every Day
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." --Marty Neumeier, The Brand Gap
From the Back Cover
Is your nonprofit or philanthropy one of them? Raise Your Voice is anexploration of mission-driven design and the touch points that aremeaningful to your audience. It explores a framework for understandinghow your cause is represented by your organization's unique personalityand distinctive voice.
The resolutions of the Cause Manifesto are timeless principles that align how an organization communicates itsvalues through its purpose, character, culture, and unique voice. Thesetwelve strategic, inspirational, relational, and aspirational principles will transform your culture and empower you to communicate morepowerfully and effectively.
The principles of mission-drivendesign, and the resolutions of the Cause Manifesto, are a call to becourageous as you inspire your audience and connect them with yourmission.
This book is for anyone who supports and believes in ameaningful cause. It's full of insights for executive directors,communication officers, grant and program managers, developmentdirectors and fundraising professionals. Share it with your boardmembers, grantees, and volunteers. Encourage the organizations that yousupport and believe in to apply the principles, and make them part ofits culture.