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Raise Your Voice: A Cause Manifesto Paperback – March 3, 2014
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"I was reading Brian Sooy's book "Raise Your Voice: A Cause Manifesto" when these concepts [Values, purpose, mission, vision], became clearer in how they relate to each other." Referenced in David C. Baker's, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
"The take-away I have is to use the principles outlined in the 12 steps to create meaningful mission-based communications that effectively tell our story and form a case for support, even if other messaging that is disseminated from other arms of our organization are going in another direction." Vice President, Wesleyan Senior Living
Brian Sooy writes in his book "Raise Your Voice: A Cause Manifesto" that a non-profit organization must be passionate about their cause and clearly articulate their cause using both words and visual imagery. This clarity will inspire others to join their cause and take action. --Linda Freeman, author (Thrive; Inspired for Greater Things), and mission director)
"Your book was extraordinary, challenging traditional and conventional strategic thinking." -- Steve Fedyski, COO, PureFlix Studio
From the Back Cover
Every day, meaningful causes are trying to rise above the noise and be heard.
Is your nonprofit or philanthropy one of them? Raise Your Voice is an exploration of mission-driven design and the touch points that are meaningful to your audience. It explores a framework for understanding how your cause is represented by your organization's unique personality and distinctive voice.
The resolutions of the Cause Manifesto are timeless principles that align how an organization communicates its values through its purpose, character, culture, and unique voice. These twelve strategic, inspirational, relational, and aspirational principles will transform your culture and empower you to communicate more powerfully and effectively.
The principles of mission-driven design, and the resolutions of the Cause Manifesto, are a call to be courageous as you inspire your audience and connect them with your mission.
This book is for anyone who supports and believes in a meaningful cause. It's full of insights for executive directors, communication officers, grant and program managers, development directors and fundraising professionals. Share it with your board members, grantees, and volunteers. Encourage the organizations that you support and believe in to apply the principles, and make them part of its culture.
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Working in international relations, it is often difficult to boil down, briefly, what our organization does vis-a-vis our mission - particularly by way of how it serves local Clevelanders. In my particular program, which relies heavily on volunteer engagement, I would often find it challenging to communicate why people should volunteer to spend time with international visitors if they didn't already "get it." Given that we are not an organization that works with issues such as combating hunger, or poverty, or homelessness - but, rather, international exchanges - it doubled the difficulty in my communications with prospective volunteers as to why their time and contribution would "matter." Through Brian's book, I have begun the process of reformulating how I present our work, with cause being the focal point of messaging to prospective and current volunteers. Per Brian's advice, I have also begun to find ways to promote the role of some of our longer-term volunteers as "stewards" of the program, such as through volunteer testimonials that I can share with prospective volunteers or even adding a link on host feedback forms for experienced volunteers to recommend friends and family as potential new volunteers. In all of my volunteer thank-you notes, I have also made efforts to mention the impact of each person's time in furthering our organizational mission and that their contribution worked directly toward the cause of increased international engagement and awareness. Thanks to the critical thinking and inward reflection prompted by Brian's book, I am beginning to keep cause as the focal point of even my most menial daily tasks - reinvigorating me as a nonprofit worker and getting more people excited about volunteering in international relations. Whether you are an Executive Director or part-time volunteer, I couldn't recommend "Raise Your Voice" more highly!