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Raise Your Voice: A Cause Manifesto Paperback – March 3, 2014
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"I was reading Brian Sooy's book "Raise Your Voice: A Cause Manifesto" when these concepts [Values, purpose, mission, vision], became clearer in how they relate to each other." Referenced in David C. Baker's, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
"The take-away I have is to use the principles outlined in the 12 steps to create meaningful mission-based communications that effectively tell our story and form a case for support, even if other messaging that is disseminated from other arms of our organization are going in another direction." Vice President, Wesleyan Senior Living
Brian Sooy writes in his book "Raise Your Voice: A Cause Manifesto" that a non-profit organization must be passionate about their cause and clearly articulate their cause using both words and visual imagery. This clarity will inspire others to join their cause and take action. --Linda Freeman, author (Thrive; Inspired for Greater Things), and mission director)
"Your book was extraordinary, challenging traditional and conventional strategic thinking." -- Steve Fedyski, COO, PureFlix Studio
From the Back Cover
Every day, meaningful causes are trying to rise above the noise and be heard.
Is your nonprofit or philanthropy one of them? Raise Your Voice is an exploration of mission-driven design and the touch points that are meaningful to your audience. It explores a framework for understanding how your cause is represented by your organization's unique personality and distinctive voice.
The resolutions of the Cause Manifesto are timeless principles that align how an organization communicates its values through its purpose, character, culture, and unique voice. These twelve strategic, inspirational, relational, and aspirational principles will transform your culture and empower you to communicate more powerfully and effectively.
The principles of mission-driven design, and the resolutions of the Cause Manifesto, are a call to be courageous as you inspire your audience and connect them with your mission.
This book is for anyone who supports and believes in a meaningful cause. It's full of insights for executive directors, communication officers, grant and program managers, development directors and fundraising professionals. Share it with your board members, grantees, and volunteers. Encourage the organizations that you support and believe in to apply the principles, and make them part of its culture.
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I found Mr. Sooy takes a decidedly and refreshingly relational approach that is still grounded in solid reason: "...your goal is to build relationships, through engagement, to arrive at stewardship. Marketing is too often a one-way, short-term, transactional exercise. Relationships are built through conversations and interactions to engage your audience. Marketing may tend to drive one time interaction, relationship building encourages long term engagement and stewardship...when you view engagement as a continuum, you will find that marketing will need to decrease while relationship building will increase." (selections from pp. 28, 29, 30) In that vein, I found the author's "engagement continuum" a valuable tool for considering those relationship building activities.
After locating the real work of the non-profit squarely within the work of building relationships, in part two the author has 12 sections he calls his "Cause Manifesto." With simple titles like "Be Focused," "Be Meaningful," "Be Grateful," and "Be Positive," one might be tempted to think that the contents are just platitudes, but that is far from the truth. The author puts real meat to these statements (he has a skill for engaging both head and heart). I look at these 12 items as "checkpoints" or that I can use to make sure my organization is effective, meaningful, relational.
Lastly, I appreciate that the author has a distinct note calling non-profits to integrity within the work we do. The author reminds us with statements like "What's on the label should reflect what's in the bottle." We've all seen what good non-profits can do when empowered to do so. Unfortunately, we've also seen massive failures and frauds, and we've all been in situations where we might be tempted to cut corners. The author empowers us that we really can "raise our voice" and do with with integrity, effectiveness, and real results for our causes.