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Raising Hell: The Reign, Ruin, and Redemption of Run-D.M.C. and Jam Master Jay Paperback – Bargain Price, October 31, 2006

4.4 4.4 out of 5 stars 24 ratings

The year is 1978. Saturday Night Fever is breaking box office records. All over America kids are racing home to watch Dance Fever, Michael Jackson is poised to become the next major pop star, and in Hollis, Queens, fourteen-year-old Darryl McDaniels—who will one day go by the name D.M.C.—busts his first rhyme: "Apple to peach, cherry to plum. Don't stop rocking till you all get some." Darryl's friend Joseph Simmons—now known as Reverend Run—thinks Darryl's rhyme is pretty good, and he becomes inspired. Soon the two join forces with a DJ—Jason "Jam Master Jay" Mizell—and form Run-D.M.C. Managed by Run's brother, Russell Simmons, the trio, donning leather suits, Adidas sneakers, and gold chains, become the defiant creators of the world's most celebrated and enduring hip-hop albums—and in the process drag rap music from urban streets into the corporate boardroom, profoundly changing everything about popular culture and American race relations.

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Editorial Reviews

Review

“Will enthrall both pop sociologists and armchair thrill seekers.” (Entertainment Weekly )

“A spicy, provocative, beautifully written take on one of hip-hop’s most storied groups. ” (--Michael Eric Dyson, author of Holler If You Hear Me: Searching for Tupac Shakur )

“Mesmerizing and provocative account of the lives of Run-D.M.C and Jam Master Jay...” (--Raquel Z. Rivera, author of New York Ricans and the Hip Hop Zone )

“In Raising Hell, one of hip-hop’s most important stories meets one of its most compelling storytellers.” (--Bakari Kitwana, author of Why White Kids Love Hip-Hop: Wankstas, Wiggers, Wannabes and the New Reality of Race in America )

“If Bob Woodward had street cred and could write about hip hop, his name would be Ronin Ro!” (--Dr. Todd Boyd, aka The Notorious Ph.D., is the author of Young Black Rich and Famous and The New H.N.I.C. He is Professor of Critical Studies in the USC School of Cinema-Television--Dr. Todd Boyd, aka The Notorious Ph.D., is the author of Young Black )

“A definitive book.” (New York Times on Have Gun Will Travel )

“Will enthrall both pop sociologists and armchair thrill seekers.” (Entertainment Weekly on Have Gun Will Travel )

“The read of the year.” (Chicago Tribune on Have Gun Will Travel )

“[Ro] pulls no punches in a work of nonfiction that reads like a novel.” (Miami Herald on Have Gun Will Travel )

“As gory as a car wreck that we are unable to turn away from.” (Washington Post on Have Gun Will Travel )

“Brilliant reporting...Hip-hop fans of all ages will delight in this gripping tale of sex, drugs, and rock n’rap.” (Smooth Magazine )

“A revelatory (and titillating) page-turner for fans and the uninitiated alike.” (San Francisco Chronicle )

About the Author

Ronin Ro is an award-winning author and music journalist. He has written for Spin, Rolling Stone, USA Today, Playboy, Vanity Fair, and Vibe. He is the author of five other books, including the critically acclaimed Have Gun Will Travel: The Spectacular Rise and Violent Fall of Death Row Records.

Product details

  • ASIN ‏ : ‎ B001G8WR2Y
  • Publisher ‏ : ‎ Harper Paperbacks (October 31, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • Item Weight ‏ : ‎ 1.05 pounds
  • Dimensions ‏ : ‎ 5.63 x 0.88 x 8.69 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 24 ratings

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Ronin Ro
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After penning a column for Dance Music Report magazine, Ronin Ro began a groundbreaking run in The Source. From here, Ro contributed to SPIN, Rolling Stone, VIBE, Rap Pages, XXL, Vanity Fair, Playboy, USA Today, The Los Angeles Times, and more. The New York City-based Author then went on to write eight Books, including the classic Have Gun Will Travel, the definitive Jack Kirby bio Tales to Astonish, Raising Hell (containing original interviews with Run-D.M.C. and others), Dr. Dre: The Biography, the controversial novella Street Sweeper and Prince: Inside the Music and the Masks.

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4.4 out of 5 stars
24 global ratings

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A well put together biography on one of the pioneers of rap music.
4 out of 5 stars
A well put together biography on one of the pioneers of rap music.
Since the 1990s when I was a kid, I had always heard about Run-D.M.C. and of course heard so many of their songs, but to be honest, Ronin Ro's 𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 book gave me more of an education on the legendary group than anything I ever heard, seen, or read on the group.𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 chronicled the life and times of Run D.M.C. from their humble beginnings in the Hollis, Queens section of New York City to around the year 2005. The book didn't really pull no punches. It described the tension between the group members in different stages of their run, the lack of cash flow at different points of the group's run, how the group had to put out albums just to help them pay their bills (mostly in the late 1980s and early 1990s), the period when the Beastie Boys and Public Enemy were more popular than Run-D.M.C., and more. If you don't know anything about Run-D.M.C. from their inception to the mid 2000s decade, then you need to read this book.The author of this book packed a lot of information about the group into 329 pages. He really wanted his readers to be more educated than they ever were about a rap group that were not only pioneers, but who showed that rap music could meld not only with R&B music, but rock music too.As with any book Ro writes on a musical group or artist, I am always happy to see pages and chapters dedicated to the different albums these artists released during their run. Every album Run-DMC ever made from 1983 (𝘙𝘶𝘯-𝘋.𝘔.𝘊.) to 2001 (𝘊𝘳𝘰𝘸𝘯 𝘙𝘰𝘺𝘢𝘭) was analyzed and dissected in this book. And because of the analysis of those albums, I was compelled to go on YouTube and revisit and listen to those albums to further educate myself on the Run-D.M.C. sound and mystique.This book also let me know how deep in the streets Jam Master Jay was and how his street cred helped the group navigate their way up the popularity chain in certain parts of New York City in the early 1980s. There were parts of New York where Run-D.M.C wasn't wanted or allowed to perform (by their own race, LOL), but Jay's street cred opened doors for the group.This book also showed me how a label president at Profile Records (Cory Robbins) believed in the group more than Run's own brother Russell ever did in the 1980s. But it was Russell ironically (page 131) who helped the group create one of their signature songs, "My Adidas."Pros of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: The book wanted to be a deeply researched chronicle on the ups and downs of Run-D.M.C, and it was. Ro did his own research on the group, he grew up during the golden ages of rap music (1980s and 1990s), the man knows rap music very well, and he didn't rely heavily on news articles, books, and other publications and such on Run-D.M.C. to write this book. And I respect that.Cons of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: There was a solid portion of this book dedicated to the Beastie Boys and their success and as I was reading these pages on the group, I was like man, Ro could have dedicated all of them pages to some more little-known information about Run-D.M.C. I guess Ro was a fan or so influenced by the Beastie Boys' music back in the 80s and 90s he saw fit to dedicate part of this book to them. I was not amused.In conclusion, Ro did it again. He wrote another music-based book that made you the reader see an artist(s) in a different light or least on a more introspective or deeper level. I would recommend this book to rap music historians, Run-D.M.C. fans, or those who are curious about what the group was about during their prime and how they lived their lives after the fame.
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Top reviews from the United States

  • Reviewed in the United States on April 22, 2012
    This was a great read that I couldn't put down. Having been a fan of hip hop since the early 80's, and a huge fan of RUN DMC, I enjoyed this book very much. I learned quite a bit of what was happening behind the scenes during the creation of the band, as well as their subsequent years making albums and music. Very well written. I look forward to reading more of Ronin's work!
    2 people found this helpful
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  • Reviewed in the United States on September 26, 2024
    Since the 1990s when I was a kid, I had always heard about Run-D.M.C. and of course heard so many of their songs, but to be honest, Ronin Ro's 𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 book gave me more of an education on the legendary group than anything I ever heard, seen, or read on the group.

    𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 chronicled the life and times of Run D.M.C. from their humble beginnings in the Hollis, Queens section of New York City to around the year 2005. The book didn't really pull no punches. It described the tension between the group members in different stages of their run, the lack of cash flow at different points of the group's run, how the group had to put out albums just to help them pay their bills (mostly in the late 1980s and early 1990s), the period when the Beastie Boys and Public Enemy were more popular than Run-D.M.C., and more. If you don't know anything about Run-D.M.C. from their inception to the mid 2000s decade, then you need to read this book.

    The author of this book packed a lot of information about the group into 329 pages. He really wanted his readers to be more educated than they ever were about a rap group that were not only pioneers, but who showed that rap music could meld not only with R&B music, but rock music too.

    As with any book Ro writes on a musical group or artist, I am always happy to see pages and chapters dedicated to the different albums these artists released during their run. Every album Run-DMC ever made from 1983 (𝘙𝘶𝘯-𝘋.𝘔.𝘊.) to 2001 (𝘊𝘳𝘰𝘸𝘯 𝘙𝘰𝘺𝘢𝘭) was analyzed and dissected in this book. And because of the analysis of those albums, I was compelled to go on YouTube and revisit and listen to those albums to further educate myself on the Run-D.M.C. sound and mystique.

    This book also let me know how deep in the streets Jam Master Jay was and how his street cred helped the group navigate their way up the popularity chain in certain parts of New York City in the early 1980s. There were parts of New York where Run-D.M.C wasn't wanted or allowed to perform (by their own race, LOL), but Jay's street cred opened doors for the group.

    This book also showed me how a label president at Profile Records (Cory Robbins) believed in the group more than Run's own brother Russell ever did in the 1980s. But it was Russell ironically (page 131) who helped the group create one of their signature songs, "My Adidas."

    Pros of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: The book wanted to be a deeply researched chronicle on the ups and downs of Run-D.M.C, and it was. Ro did his own research on the group, he grew up during the golden ages of rap music (1980s and 1990s), the man knows rap music very well, and he didn't rely heavily on news articles, books, and other publications and such on Run-D.M.C. to write this book. And I respect that.

    Cons of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: There was a solid portion of this book dedicated to the Beastie Boys and their success and as I was reading these pages on the group, I was like man, Ro could have dedicated all of them pages to some more little-known information about Run-D.M.C. I guess Ro was a fan or so influenced by the Beastie Boys' music back in the 80s and 90s he saw fit to dedicate part of this book to them. I was not amused.

    In conclusion, Ro did it again. He wrote another music-based book that made you the reader see an artist(s) in a different light or least on a more introspective or deeper level. I would recommend this book to rap music historians, Run-D.M.C. fans, or those who are curious about what the group was about during their prime and how they lived their lives after the fame.
    Customer image
    4.0 out of 5 stars A well put together biography on one of the pioneers of rap music.
    Reviewed in the United States on September 26, 2024
    Since the 1990s when I was a kid, I had always heard about Run-D.M.C. and of course heard so many of their songs, but to be honest, Ronin Ro's 𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 book gave me more of an education on the legendary group than anything I ever heard, seen, or read on the group.

    𝙍𝙖𝙞𝙨𝙞𝙣𝙜 𝙃𝙚𝙡𝙡 chronicled the life and times of Run D.M.C. from their humble beginnings in the Hollis, Queens section of New York City to around the year 2005. The book didn't really pull no punches. It described the tension between the group members in different stages of their run, the lack of cash flow at different points of the group's run, how the group had to put out albums just to help them pay their bills (mostly in the late 1980s and early 1990s), the period when the Beastie Boys and Public Enemy were more popular than Run-D.M.C., and more. If you don't know anything about Run-D.M.C. from their inception to the mid 2000s decade, then you need to read this book.

    The author of this book packed a lot of information about the group into 329 pages. He really wanted his readers to be more educated than they ever were about a rap group that were not only pioneers, but who showed that rap music could meld not only with R&B music, but rock music too.

    As with any book Ro writes on a musical group or artist, I am always happy to see pages and chapters dedicated to the different albums these artists released during their run. Every album Run-DMC ever made from 1983 (𝘙𝘶𝘯-𝘋.𝘔.𝘊.) to 2001 (𝘊𝘳𝘰𝘸𝘯 𝘙𝘰𝘺𝘢𝘭) was analyzed and dissected in this book. And because of the analysis of those albums, I was compelled to go on YouTube and revisit and listen to those albums to further educate myself on the Run-D.M.C. sound and mystique.

    This book also let me know how deep in the streets Jam Master Jay was and how his street cred helped the group navigate their way up the popularity chain in certain parts of New York City in the early 1980s. There were parts of New York where Run-D.M.C wasn't wanted or allowed to perform (by their own race, LOL), but Jay's street cred opened doors for the group.

    This book also showed me how a label president at Profile Records (Cory Robbins) believed in the group more than Run's own brother Russell ever did in the 1980s. But it was Russell ironically (page 131) who helped the group create one of their signature songs, "My Adidas."

    Pros of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: The book wanted to be a deeply researched chronicle on the ups and downs of Run-D.M.C, and it was. Ro did his own research on the group, he grew up during the golden ages of rap music (1980s and 1990s), the man knows rap music very well, and he didn't rely heavily on news articles, books, and other publications and such on Run-D.M.C. to write this book. And I respect that.

    Cons of 𝑹𝒂𝒊𝒔𝒊𝒏𝒈 𝑯𝒆𝒍𝒍: There was a solid portion of this book dedicated to the Beastie Boys and their success and as I was reading these pages on the group, I was like man, Ro could have dedicated all of them pages to some more little-known information about Run-D.M.C. I guess Ro was a fan or so influenced by the Beastie Boys' music back in the 80s and 90s he saw fit to dedicate part of this book to them. I was not amused.

    In conclusion, Ro did it again. He wrote another music-based book that made you the reader see an artist(s) in a different light or least on a more introspective or deeper level. I would recommend this book to rap music historians, Run-D.M.C. fans, or those who are curious about what the group was about during their prime and how they lived their lives after the fame.
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  • Reviewed in the United States on March 3, 2007
    I'm pretty perceptive when it comes to scoping out the right books to read (i.e. whether or not it's actually worth the time & money).

    This one was another great page-turner!

    Particularly for fans of hip hop music, those who came of age before the genre crossed over to the mainstream, and also for music fans who've probably heard countless great tales from the industry that are starting to come off like a broken record.

    "Raising Hell: The Reign, Ruin and Redemption of Run DMC" is a book title that could very easily read "Raising Hell: The Reign & Ruin of Run DMC."

    I said that because for as much as I loved this group growing up and still love what they achieved circa-1985 and their place in moving the genre forward, the book did a lot to burst my bubble (so to speak) on what remains an iconic group.

    Without giving away the juicy details of the book, Run DMC should be credited for their historic, innovative stylings.

    Coming off the more glossy hip hop infancy of blinged out artists like Kurtis Blow, Afrika Bambaataa, Grand Master Flash & the Furious Five, it was Run DMC who made it cool to "just be yourself" without all the celebrity, wearing-your-wealth-on-your-sleeves images.

    It was Run DMC who (at the time) came with a more deviantly hardcore hip hop sound (read: not your commercially-friendly, R&B-type rap music).

    And it was Run DMC who helped the hip hop culture grow the most in the mid-80s by experimenting with a slight rock&roll flavor that became their signature sound while expanding hip hop's fanbase.

    Where this book may surprise you is hearing all the behind the scenes tales of (now Rev.) Run, DMC and Jam Master Jay -- at least it all surprised me b/c they weren't always true to their music images.

    Jam Master Jay (may he rest in peace) is presented as the cool, laid back brotha who stayed runnin' in the streets. You won't find out anything more than theories about who his killer might be, but just finding out he at least ran with more than his share of greasy cats even into his 30s will make you wonder if that didn't play some small part in his demise (i.e. He didn't deserve to die but this wasn't just some random act of violence as the media initially tried to portray it).

    Perhaps a little less surprising is the book's portrayal of Run (the group's leader) as this egotistical, control freak who refused to compromise and even as a born again Christian remains a shady, alcohol-overconsuming man of the world posing as a disciple of the Lord.

    DMC, my personal favorite of the group, comes off as perhaps the group member with the most issues.

    The book paints him as this slightly introverted pushover who stomached Run's ego trips back in the day during the group's run at the top and one who didn't grow a backbone until their best days had passed them by (thus all the tales of the turmoil, hatred and conflict that defined Run DMC's circa-2000 comeback).

    And yet with all of the aforementioned flaws (we all have some!), the most disgusting part of these behind the scenes tales all involve the way Run and DMC reacted to JMJ's murder.

    The only specific detail of this book I will divulge is that Run and DMC came off as spiritually unchanged by their best friend's death and more concerned with how to exploit it for money in the same vein TuPac and Biggie's deaths were milked for cash.

    Great read but depending on what perspective you're coming from and what image you have of this group, this may or may not be recommended material.

    By the end of "Raising Hell," I can't say I lost any respect for them as a whole.

    But I guess it's a lot easier to keep their immense accomplishments in context while also acknowledging their utter human qualities and inevitable sameness with most who survive to tell about their music industry experiences (i.e. drugs, sex, some good times & lots of shady dealings).
    3 people found this helpful
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Top reviews from other countries

  • Edd
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on September 1, 2017
    Excellent book ronin ro is an author well worth reading and delivery was excellent as well
  • Richard Elliott
    4.0 out of 5 stars Detailed and surprising, often tragic.
    Reviewed in the United Kingdom on June 5, 2009
    This book covers the inception of RUN DMC from the very first days and follows their career through superstardom to the tragic dissolution of the group, culminating in the unsolved murder of Jason Mizell, AKA Jam Master Jay.
    So many new and surprising revelations are revealed here, such as Run's 'control freak' personality and rivalry with LL Cool J, Profile Records iron-clad grip on the group preventing them from ever signing with Def Jam, and DMC's reluctance to be pushed around, leading to his solo material.
    A story that Ronin Ro backs up with comments and observations from Chuck D of Public Enemy, Run and DMC and Ad Rock of The Beastie Boys.
    I got the feeling however that DMC was made out to be something of an underdog ,and that the whole group seemed to lack any real friendship, which I'm sure was not the case. A well-written and riveting read nonetheless.
  • Sam
    4.0 out of 5 stars Great reading for Run-D.M.C. fans and hip hop heads
    Reviewed in the United Kingdom on June 16, 2013
    A very interesting read, charting the very beginnings of the legendary group, around the time when hip hop was in it's infancy, through to the tragic murder of Jam Master Jay and the disbanding of the group. It's an amazing, facinating but ultimately sad story of 3 kids from Hollis. The story also touches on the rise of other icons like Kurtis Blow, LL Cool J, The Beastie Boys, Public enemy, the founding of Def Jam and the politics of the industry at a time when rap/hip hop was not in the mainstream.
    I'm a huge hip hop head, and fan of Run-D.M.C. and this has still taught me a lot! I would recommend this book to anyone with an interest in the group or the genre!