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About Randy Deutsch
Randy served on Chicago Architectural Club's Board of Directors and AIA Chicago Board as Director and Vice President. Randy is the author of BIM and Integrated Design: Strategies for Architectural Practice (Wiley, 2011,) tracking the social and organizational impacts and collaborative work process of the new technologies on individuals, organizations, the profession and industry; Data-Driven Design and Construction: 25 Strategies for Capturing, Analyzing and Applying Building Data (Wiley, 2015,) and Convergence: The Redesign of Design (AD, 2017) reviewed in ARCHITECT Magazine http://www.architectmagazine.com/practice/what-architects-should-know-about-convergence_o In 2019 he published Superusers: Design Technology Specialists and the Future of Practice (Taylor&Francis, Rutledge); Think Like An Architect: How to develop critical, creative and collaborative problem-solving skills (RIBA Publishing, 2020), and Adapt As An Architect: A Career Companion (RIBA Publishing, available early 2021).
Randy is recognized as a professional thought and practice leader, keynote speaker and recipient of the AIA Young Architect Award - Chicago. His writing has appeared in DesignIntelligence and other periodicals. In 2020 Randy was elevated to the College of Fellows of the American Institute of Architects and inducted as a Senior Fellow of the Design Futures Council. Learn more about Randy here: www.randydeutsch.com
Randy speaks regularly at partners' retreats & keynotes annual meetings and conferences - speaking to, engaging and conducting workshops with Architects, Engineers, Contractors, Verticals, Manufactures, Owners Groups, Software Developers, Startups, Regulation Boards, Classes and Universities. Find randy's upcoming events here www.randydeutsch.com/speaking
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Blog postTeaching the second year undergraduate construction sequence of courses is challenging. Students, already smitten with studio, see required tech courses as unnecessary evils. They have had so few architecture courses at that point, it’s like teaching students how to put … Continue reading →6 years ago Read more
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Blog postArchitect and educator Brian Vitale, AIA, Principal and Design Director at Gensler, Chicago spoke recently at the Convocation Ceremony of the 2015 graduating class of the School of Architecture at the University of Illinois Urbana-Champaign. A graduate of the program, Brian’s speech was truly memorable and inspiring, and he was, as always, generous in sharing […]6 years ago Read more
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Blog postIf you expect to become the next Frank Lloyd Wright leave now Those were the first words I ever heard as a college student Admitted to the school of architecture Attending orientation with my parents A senior administrator got up in front and said to a roomful of 200 freshmen future architects and their parents […]6 years ago Read more
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Blog postI thought I’d provide an update on Data Driven Design and Construction to be published by John Wiley & Sons and hope this answers your Frequently Asked Questions (FAQ).
When will the book finally be published?
For the publication of Data Driven Design and Construction: 25 Strategies for Capturing, Analyzing and Applying Building Data, we’re looking at Fall 2015.
The author again?
The book was written by Randy Deutsch AIA, LEED AP
The6 years ago Read more -
Blog postBy Randy Deutsch AIA LEED AP Tom Preston-Werner, co-founder of Github, believes there will only be two types of jobs in the future: people who code computers, and people who get bossed around by computers. “In the future there’s potentially … Continue reading →6 years ago Read more
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Blog postBy Randy Deutsch AIA LEED AP
Tom Preston-Werner, co-founder of Github, believes there will only be two types of jobs in the future: people who code computers, and people who get bossed around by computers.
“In the future there’s potentially two types of jobs: where you tell a machine what to do, programming a computer, or a machine is going to tell you what to do,” says Preston-Werner.
“You’re either the one that creates the automation or you’re getting automated.”6 years ago Read more -
Blog postRandy Deutsch AIA LEED AP
Last summer over early morning coffee in Cambridge, Phil Bernstein – who the past couple summers has joined me on the second day – asked me what I covered on the first day of my two-day Harvard GSD BIM leadership seminar.
So I gave him the run down. BIM as a database, interoperability, the seven convergences…
Wait. Again?
In all the times I’ve spoken with Phil, he had never before asked me to repeat myself.
So I listed them fo6 years ago Read more -
Blog postby Randy Deutsch AIA LEED AP Last summer over early morning coffee in Cambridge, Phil Bernstein – whom the past couple summers has joined me on the second day – asked me what I covered on the first day of … Continue reading →6 years ago Read more
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Blog postNote: Today’s posts are by guest blogger Elijah Gregory, a high school senior interested in all things BIM. If Elijah represents the future of our industry, we’ll be in good hands. The Purpose of BIM: IPD to Life Cycle Management … Continue reading →6 years ago Read more
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Blog postMy first impression after reading The Owners’ Guide to Starting Integrated Building Projects by Oscia Wilson is that it is much more than a guide for building owners. This easy to read handbook will guide anyone interested in either pursuing … Continue reading →7 years ago Read more
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Blog postDrawing is far from over. It’s not even close to dead. Not by a long shot. Just to make sure, I just tweeted: ‘Is drawing dead?’ Death of Drawing anyone? Case Inc’s @davidfano immediately tweeted back: no 🙂 @JayZallan Agreed: … Continue reading →7 years ago Read more
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Blog postIt’s hard to become an architect. There’s education, training, taking the exam. Retaking the exam and licensure. Then, once you’ve become an architect, it’s hard to remain one. And there are so many forces that seem to work against you. The economy. Fickle clients. Work/life imbalance. The hours. Competition… I don’t need to spell them […]7 years ago Read more
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Blog postTo lead our collaborative future, architects need to decentralize or risk being further marginalized. Architects know that they need to collaborate to succeed. But how will they go about doing it? How, in other words, will they make collaboration happen? … Continue reading →7 years ago Read more
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Blog postIn order to effectively lead collaborative teams, architects would do well to downplay possessing specialized knowledge. Knowledge acquired in school and practice should be thought of as the price of admission, not their “Advance to GO” card, as so many … Continue reading →7 years ago Read more
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Blog postVishal Porwal, in a thoughtful response to a question I posed in my initial post
How do we, as a discipline, capitalize on data and metadata to drive innovation in architecture and construction, just as other disciplines and industries have?
wrote:
Evidence based design is one of the leading fields of research that will eventually result in data driven design and construction.
In a recent post I discussed the need in the architecture, engineering and constructi7 years ago Read more -
Blog postThere are so many things I have learned over the years from working alongside emerging professionals (EPs), it’s hard to know where to begin. Recognizing that it is artificial and arbitrary to clump any demographic into a group, generally speaking, EPs bring a lot more than energy and imagination to the table. Emerging professionals have […]7 years ago Read more
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Blog postDear Emerging Professional, I am so excited to be able to participate with you in the 2014 Emerging Professionals Summit in Albuquerque next week. If for some reason I am not able to attend, there are a few things I would want you know – a few things I learned along the way to becoming […]7 years ago Read more
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Blog postMay 14-15, 2014
Venue SIX10
Spertus Institute
610 S Michigan Ave
Chicago, IL 60605
The annual IIT Institute of Design Strategy Conference connects thought leaders from industry, civic organizations, and government to explore how design can address the complicated problems facing society and business. Speakers will bring to light numerous challenges that need the creative rigor of design.
The audience is as diverse and interesting as the speakers7 years ago Read more -
Blog postCollaboration is no longer a “nice to have” skillset to take along in one’s toolkit. Collaboration is a must-have. In an industry not known for it’s warm relations, AEC practitioners need to build their relationship muscles as they enter this great new integrated world. The AEC industry has a productivity problem – one that has […]7 years ago Read more
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Blog postIt is clear from reading McKinsey Global Institute’s (MGI) report, Big data: The next frontier for innovation, competition, and productivity, that big data is now recognized as an important factor of production, alongside labor and capital.
But what about productivity?
Most by now recognize that leaders in every sector will have to grapple with the implications of big data.
What does this mean for design and construction?MGI studied big data in five domains—health7 years ago Read more -
Blog postArchitects and others in the AEC industry are well-aware of the forces at work changing the way they go about their business. Forces brought about primarily by the advent of the computer. When in all pares down, there are three … Continue reading →7 years ago Read more
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Blog postI wanted to call this post “Telling AEC Truths with Statistics” because of this quote:
It’s easy to lie with statistics, but it’s hard to tell the truth without them.
– Andrejs Dunkels
Imagine a site you could visit to gather stats, numbers, figures – evidence – to support your design and construction decisions.
In the research for my new book on the use of data in the AEC industry, I was surprised to find that something like this doesn’t already exist.A few da7 years ago Read more -
Blog postArchitects and contractors I have worked with over the years like to be precise in what they do.
And good thing. They have be.
Architecture and construction aren’t just crafts and trades – they’re disciplines.
There’s a level of accuracy involved in delivering a successful project.
Shouldn’t we expect our data to be equally precise?
Design specifications call for building tolerances to be in the fraction of an inch.
Construction tolerances have7 years ago Read more -
Blog postBack in summer, architect Rob Anderson tweeted: @Architect1122: AIA will be emerging professionals, now or later. Erin Murphy AIA, the Director of Emerging Professionals at AIA National in Washington, DC tweeted back: @erinmurphyaia: I argue this point every day. Because I teach large undergraduate and graduate architecture lecture courses at a major state university, I […]7 years ago Read more
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Blog postWhen I meet architects and others working in the BIM world, they usually mention that they have a copy of my book. My standard response is something like: “My publisher told me someone bought a copy. Now I who it … Continue reading →7 years ago Read more
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Blog postAs an architect, part of what I regularly do is go around seeing what is not there.
Another way of putting that is, because we are trained to visualize, and anticipate the consequences for any course of action, we tend to “see” what others don’t see.
That’s also another way one might describe what it means to gain insights.
Garnering insights is a three-part challenge:
1. How to create an environment within which insights are most likely to occur?
2. Ho7 years ago Read more -
Blog postNegotiating a book contract, writing and giving conference presentations, proceedings, and journal articles, along with teaching my college courses, I overbooked my calendar this fall. What resulted for the first time in my public speaking career, I gave a talk at an AIA conference that I didn’t prepare for. And by that I mean, at […]7 years ago Read more
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Blog postShould architects, engineers and contractors give it away?
By this I’m not referring to pro-bono work.
Companies have a proprietary right to their property. Firms own their work and have the right to give away the copyright. Possession is, after all, nine-tenths of the law.
Firms have a right to make a living. But not all firms can invest in R&D.
What I take issue is with the word “proprietary” and the attitude it implies.
At issue: a firm’s proprie7 years ago Read more -
Blog postThe Data-Driven Design and Construction (3D + C) blog will feature and, where possible, follow and review, key industry events related to the subject of my book.
On December 10, 2013 AIA Seattle will be hosting the one-day Data-Driven Design Forum featuring presentations, case studies, and panel discussions.
Based on the invited list of speakers, the focus of the forum does not appear to be directly focused on data, per se, or even big data, but rather on the benefits for firm7 years ago Read more -
Blog postWhatever they end up doing in their careers, architects originally go into architecture to design buildings. Somewhere along the way – perhaps recognizing that other students or architects are more talented, or willing or able to sacrifice more – many would-be designers give up their dream to design buildings and instead opt to manage teams, […]7 years ago Read more
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Blog postIn a discussion over at the KA Connect LinkedIn Group, the question was asked: How will the role of a senior architect change over the next five years? Looking into my crystal ball, I responded first – largely in terms of technology. While no one knows where the profession will be in five years, I […]7 years ago Read more
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Blog postOver the next year I will be writing a book, Data-Driven Design and Construction, to be published by John Wiley and Sons in 2015.
The same folks who published my last book, BIM and Integrated Design, back in 2011.
Since that book focused on information (the “I” in BIM), and this one on data, by this time next year I will have worked my way halfway up the DIKW pyramid. Albeit not in order.
I look forward to reaching the pinnacle by addressing the topics of knowledge and7 years ago Read more -
Blog postFellow strategists and I were recently featured in a blog post at Peter Thomson’s blog, The Economics of Innovation. Some great quotes here – take a look! http://www.economicsofinnovation.org/2011/11/what-is-strategist.html What is a Strategist? Over the years I’ve periodically ended up with a job title that included the word ‘Strategist’. It’s almost always applied as an adjective as in Brand Strategist, Design Strategist, Social Media Strategist or Plumbing Strategist.
Great strate9 years ago Read more -
Blog postJob Description
SUMMARY
TEAGUE is currently seeking an exceptional Design Strategist to add to its team. As a member of TEAGUE, you will join some of the design industries most diverse, multifaceted and motivated creatives. As a strategic thinker with focus on the aviation industry, you will have the opportunity to work among them to create smart, focused design plans with clearly actionable goals, decision criteria and design results.
At TEAGUE, the Design Strategist10 years ago Read more -
Blog postWhether or not Business Week’s Bruce Nussbaum’s “Creative Intelligence,” or “Creativity Quotient” (CQ) catches on, before we put the concept of design thinking, once and for all, to rest,
Each of us has to ask him- or her-self: Is it time to put our Design Thinking books in storage?
In answering this question, a great deal depends on where you are coming from and what you hope to gain from the read.
Irrespective of where your allegiances align, in terms of design strat10 years ago Read more -
Blog postWhat are your favorite design blogs and sites?
That’s pretty easy to answer.
Now, what are your favorite design strategy blogs and sites?
That is harder to answer.
For three reasons:
1. In part because there just aren’t that many.
2. In part because different users – branding, advertizing, graphic design, UI, web and product design – visit different sites for different reasons.
3. And lastly, because everybody has a slightly different un10 years ago Read more -
Blog postYou’re asked to serve as a design strategist in an innovation initiative at a large corporation.
They’ve asked you to come in on Monday for a get-to-know-you session and an ideation over lunch.
Are you ready?
Here are some questions to ask yourself as you prepare for this new opportunity to let your design strategy talents shine.
Here, as well, are some suggestions to help keep your saw sharp and your thinking sharper.
Not in any order – skim the list a10 years ago Read more -
Blog postHere are some of my design-related Tweets that my followers on Twitter have shared with their followers (retweeted or RT in Twitter parlance.)
Take a look. Click on the links to find articles, websites and other resources.
If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it. And if you like what you see, follow me on Twitter @randydeutsch
Enjoy!
…
Stanford Executive Education Taps JetBlue for Design Thi10 years ago Read more -
Blog postThe MBA in Design Strategy program at the California College of the Arts has compiled a list of recommended articles, books, films and websites – and their links – to help orient interested parties to their perspective on how new business techniques, design-led innovation and sustainability come together.
If you haven’t seen it, it’s quite a list – and I’d like to share some of it with you here.
You can find the complete list here.
Books
Alt10 years ago Read more -
Blog postSummary: You don’t need to be a graphic designer to benefit from the best practices espoused in this magnificent new book. A must-have for designers, those in design management and anyone who works with designers.
Based on over 100 interviews with designers, researchers and educators, The_Strategic_Designer by David Holston provides an overview of the design process and designer’s best practices.
The Strategic Designer: Tools and techniques for managing the design process10 years ago Read more
Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers.
Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, and how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals to succeed in the accelerating new world of work and technology.
Providing proven, practical advice, the book features:
- Unique, actionable insights from design technology leaders in practice worldwide
- The impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice
- Profiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it
- What will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction.
Revealing the dramatic impact of technology on current and future practice, Superusers shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.
Adapt As An Architect: A Mid-Career Companion is the only book that helps design professionals to navigate the vast heart of the architect’s journey. It serves as a roadmap: a career GPS that provides options for architects getting from where they are today to where they really want to be. The focus of this optimistic, engaging book is on continued relevance, professional engagement, perseverance, and career longevity. It argues that mid-career is the lynchpin of the architect’s career, and provides the guidance and support that practices themselves are missing for emerging professionals, who are often left to their own devices to find their way as they approach the middle of their career. This book means architects don’t need to navigate these years on their own.
Do you know how to think like an architect? Do you know why you should? How do you make sure that you have the critical thinking tools necessary to prosper in your academic and professional career? This book gives you the answers.
Architects have a valuable and critical set of multiple thinking types that they develop throughout the design process. In this book, Randy Deutsch shows readers how to access those thinking types and use them outside pure design thinking – showing how they can both solve problems but also identify the problems that need solving. To think the way the best architects do.
With a clear, driving narrative, peppered with anecdote, stories and real-life scenarios, this book will future-proof the architectural student. Change is coming in the architecture profession, and this is a much-needed exploration of the critical thinking skills that architects have in abundance, but that are not taught well enough within architecture schools. These skills are crucial in being able to respond agilely to a future that nobody is quite sure of.
—Chicago Architect
The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace.
BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn:
- Effective learning strategies for fully understanding BIM software and its use
- Key points about integrated design to help you promote the process to owners and your team
- How BIM changes not only the technology, process, and delivery but also the leadership playing field
- How to become a more effective leader no matter where you find yourself in the organization or on the project team
- How the introduction of BIM into the workforce has significant education, recruitment, and training implications
Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.
“In this comprehensive book, Professor Randy Deutsch has unlocked and laid bare the twenty-first century codice nascosto of architecture. It is data. Big data. Data as driver. . .This book offers us the chance to become informed and knowledgeable pursuers of data and the opportunities it offers to making architecture a wonderful, useful, and smart art form.”
—From the Foreword by James Timberlake, FAIA
Written for architects, engineers, contractors, owners, and educators, and based on today’s technology and practices, Data-Driven Design and Construction: 25 Strategies for Capturing, Applying and Analyzing Building Data
- addresses how innovative individuals and firms are using data to remain competitive while advancing their practices.
- seeks to address and rectify a gap in our learning, by explaining to architects, engineers, contractors and owners—and students of these fields—how to acquire and use data to make more informed decisions.
- documents how data-driven design is the new frontier of the convergence between BIM and architectural computational analyses and associated tools.
- is a book of adaptable strategies you and your organization can apply today to make the most of the data you have at your fingertips.
"There is today a pronounced and accelerated convergence in architecture. This convergence is occurring by doers not thinkers; in practice not academia; in building design, fabrication, and construction. It is about solution-centric individuals engaged in real time problem solving, not in abstractions. The nature of this convergence, where things are converging and what that means for architecture, is the subject of this book."
—from the Introduction
Those working in architecture and engineering feel pressure to work faster, at lower cost, while maintaining a high level of innovation and quality. At the same time, emergent tools and processes make this possible. Convergence is about the firms, teams and people who thrive in this environment as a result of their ability to creatively combine and innovate. It seeks to answer several timely questions: What are the tools and work processes that are converging? How are individuals and organizations converging their tools and work processes? What challenges and benefits are they seeing? What is the ultimate endgame of this convergence? What skillsets and mindsets would someone need to develop to work effectively in this changing environment? What are the implications of convergence on the role of the designer, and on design? On how we design, build, fabricate, and construct? On how we work?
The book explains how convergence relates to, but ultimately differs from integration, consolidation, multi-tasking, automation, and other forms of optimization. The practice-based research builds upon the author’s research in BIM and in the collaborative leveraging of data in design and fabrication. As an investigation and meditation on the impact of technology on the education and making of design professionals Convergence explains what is happening in the world of design, and discusses the implications for the future of education, training and practice.