Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series) 4th Edition
by
James G. Webster
(Author),
Patricia F. Phalen
(Author),
Lawrence W. Lichty
(Author)
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James G. Webster
(Author)
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Patricia F. Phalen
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ISBN-13:
978-0415526524
ISBN-10:
0415526523
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Editorial Reviews
About the Author
James G. Webster is professor of communication studies at Northwestern University.
Patricia F. Phalen is associate professor of media and public affairs at George Washington University.
Lawrence W. Lichty is professor emeritus of media at Northwestern University
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Product details
- Publisher : Routledge; 4th edition (October 1, 2013)
- Language : English
- Paperback : 344 pages
- ISBN-10 : 0415526523
- ISBN-13 : 978-0415526524
- Item Weight : 1.05 pounds
- Dimensions : 6 x 0.78 x 9 inches
-
Best Sellers Rank:
#604,299 in Books (See Top 100 in Books)
- #226 in Radio Communications
- #231 in Radio Operation
- #491 in Market Research Business (Books)
- Customer Reviews:
Customer reviews
4.4 out of 5 stars
4.4 out of 5
9 global ratings
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Reviewed in the United States on April 9, 2019
Verified Purchase
As expected
Reviewed in the United States on August 13, 2016
Verified Purchase
Everyone on the Advertising industry should read this book. It comprises the "why" and the "how" underlying most advertising measurement in succinct terms from authors who have no stake in the game. Nice.
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