Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series) 4th Edition

4.4 out of 5 stars 9 ratings
ISBN-13: 978-0415526524
ISBN-10: 0415526523
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Editorial Reviews

About the Author

James G. Webster is professor of communication studies at Northwestern University.

Patricia F. Phalen is associate professor of media and public affairs at George Washington University.

Lawrence W. Lichty is professor emeritus of media at Northwestern University



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Product details

  • Publisher ‏ : ‎ Routledge; 4th edition (October 1, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 344 pages
  • ISBN-10 ‏ : ‎ 0415526523
  • ISBN-13 ‏ : ‎ 978-0415526524
  • Item Weight ‏ : ‎ 1.05 pounds
  • Dimensions ‏ : ‎ 6 x 0.78 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 9 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
9 global ratings
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Top reviews from the United States

Reviewed in the United States on April 9, 2019
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Reviewed in the United States on August 13, 2016
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