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The Rational Animal: How Evolution Made Us Smarter Than We Think by [Kenrick, Douglas T., Griskevicius, Vladas]
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Length: 290 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Booklist

Sheer stupidity is what economic rationalists see when Elvis Presley buys 100 glitzy Cadillacs, when New York governor Eliot Spitzer pays as much as $80,000 for escort services, and when Steven Spielberg invests with Bernie Madoff. But Kenrick and Griskevicius see something more complex. In these apparently stupid decisions, they discern the results of an evolutionary history that impels men and women to ignore their own immediate self-interest in ways that ultimately foster the biological success of the species. That biological success, the authors argue, depends on a human identity that evolution has partitioned into seven separate subselves, each serving a different fundamental human need: self-protection, disease avoidance, affiliation, status, mate acquisition, mate retention, and kin care. When the environment triggers behaviors inscribed in any of these subselves, economic rationality may go out the window. Some readers may protest that the authors are offering biological justifications for foolishness. But the authors actually provide readers with helpful strategies for managing their evolutionary subselves prudently. A persuasive—and entertaining—look at the Darwinian dynamics of decision making. --Bryce Christensen

Review

"A persuasive--and entertaining--look at the Darwinian dynamics of decision making."--Booklist

"Why do we overspend, underinvest, and make seemingly poor decisions? The Rational Animal shows that the answer comes from a simple, but often overlooked place: Our animal ancestors. ... But rather than making us foolishly irrational, looking deeper inside ourselves reveals a surprisingly brilliant beast."--Jonah Berger, author of Contagious: Why Things Catch On

"...a fascinating, compelling, and fun case that people's decision-making embodies a deep evolutionary rationality rather than a superficial economic rationality. If you want to ...really understand what is going on in modern consumerist capitalism-- to dive deeper into our paleo-rationality than Dan Ariely or Daniel Kahneman have dared to go, you must read this book."--Geoffrey Miller, University of New Mexico, and author of The Mating Mind and Spent

"Vigorously investigated... Sharp, piquant science/behavioral-economics writing."--Kirkus Reviews

"Do you want to understand all kinds of human judgment errors that seemed inexplicable before? And do you want to be able to profit handsomely from that new and deep form of understanding? Then don't miss the profound insights of this groundbreaking book."--Robert B. Cialdini, author of Influence: The Psychology of Persuasion

"The Rational Animal is so persuasive that it could convince an ardent Wall Street economist to throw away his copy of Adam Smith's The Wealth of Nations and replace it with Charles Darwin's The Origin of Species."--Noah J. Goldstein, UCLA Anderson School of Management, and coauthor of Yes! 50 Scientifically Proven Ways to be Persuasive

Product details

  • File Size: 992 KB
  • Print Length: 290 pages
  • Publisher: Basic Books; 1 edition (September 10, 2013)
  • Publication Date: September 10, 2013
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B00BKRW52S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #534,554 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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