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Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making 2nd ed. Edition
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Top Customer Reviews
The book effectively teaches you how to go about making well-thought-out decisions. The text in itself is easy to read and comprehend. There are also many apt examples, both abstract and from everyday life. This combination ensures a successful reading of this book.
While I would have probably never read this book if not for the class I took, I'm glad I did and would recommend this people from all walks of life. Being able to make a good, well-thought-out, rational decision is the best skill one can have.
Hastie and Dawes present results of scientific psychological research, using language that is easy for the ordinary person to understand. Their examples come from everyday life and news stories: Chernobyl, the "hot hand" theory of basketball, mammography.
I would also recommend this book to any students of psychology, including those entering graduate school in social psychology, marketing or management. Hastie and Dawes demonstrate that academic studies needn't be dry, but in fact yield fascinating conclusions that are widely relevant. At the same time, they show the way researchers think and introduce the notion of probability in a way that makes readers want to learn more.
I have used this as a graduate course textbook (and I was taught from it). While the book is partially directed at advanced undergrads, my experience is that the content is almost entirely new to most grad students in psychology, marketing, organizational behavior, strategy, finance, economics, etc. This is a book I re-read every two years.
This would not be a good choice for first exposure to rationality, behavioral economics, and decision theory all at once. If you have some exposure to one of those and would like to expand your knowledge of the field, this is the best book out there. Kahneman's Thinking, Fast and Slow got me interested. This book satisfied. Will definitely reread again and again.
Most Recent Customer Reviews
Was recommended this book from a friend, and it easily become one of the most valuable books I've ever read. Read morePublished 17 months ago by lolly
this textbook is interesting and pretty quick to read, reads more like a book than a textbook. Information is interesting as well.Published on January 24, 2014 by Leona Fallas
This text book helped me understand how and why people make the decisions that they do. Helped me understand myself and my decisions as wellPublished on July 17, 2013 by a lil loony
I love this book, it's a really fascinating study of all the ways that people make bad decisions, how to make better decisions, and whether or not making better decisions will... Read morePublished on July 5, 2013 by Ben
Overall, I thought that this was a good text book. I was taking a business decisions class at UCI and it was pretty good.Published on May 28, 2013 by Goldie T.