Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Instant streaming of thousands of movies and TV episodes with Prime Video
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
Buy new:
$12.49$12.49
FREE delivery: Jan 25 - 27 on orders over $35.00 shipped by Amazon.
Ships from: Amazon.com Sold by: Amazon.com
Buy used: $10.29
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
The Rational Optimist: How Prosperity Evolves (P.s.) Paperback – Illustrated, June 7, 2011
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Purchase options and add-ons
“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker
In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an economics of hope, arguing that the benefits of commerce, technology, innovation, and change—what Ridley calls cultural evolution—will inevitably increase human prosperity. Fans of the works of Jared Diamond (Guns, Germs, and Steel), Niall Ferguson (The Ascent of Money), and Thomas Friedman (The World Is Flat) will find much to ponder and enjoy in The Rational Optimist.
For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.
An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
Review
“The chapters tracing the human story from 50,000 years ago through the seventeenth century are themselves worth the price of admission, with vivid storytelling illuminating the huge role of markets and trade in material progress…Read The Rational Optimist for its fascinating history of trade and economics.” — New York Times Book Review
“A superb book…Elegant, learned, and cogent…a far-reaching synthesis of economics and ecology, a triumphant new demarche in the understanding of wealth and poverty…Inspiring.” — George Gilder, National Review
“A very good book…a rich analysis…Ridley is a cogent and erudite social critic…He bolsters his argument with an impressive tour of evolutionary biology, economics, philosophy, world history.” — Washington Post
“A fast-moving, intelligent description of why human life has so consistently improved over the course of history, and a wonderful overview of how human civilizations move forward.” — John Tierney, New York Times
“Chock-full of in-your-face challenges to conventional wisdom…Ridley is a sworn enemy of Cassandras and Chicken Littles. In The Rational Optimist, he covers 200,000 years of human history to make a compelling case that over the millennia poverty declined, disease retreated, violence atrophied, freedom grew and happiness increased.” — The Oregonian (Portland)
“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker
“The Rational Optimist teems with challenging and original ideas…No other book has argued with such brilliance and historical breadth against the automatic pessimism that prevails in intellectual life.” — Ian McEwan
“Ridley eloquently weaves together economics, archeology, history, and evolutionary theory…His words effortlessly turn complicated economic and scientific concepts into entertaining, digestible nuggets.” — Barrett Sheridan, Newsweek
“Invigorating…For Mr. Ridley, the market for ideas needs to be as open as possible in order to breed ingenuity from collaboration.” — Trevor Butterworth, Wall Street Journal
“The Rational Optimist will give a reader solid reasons for believing that the human species will overcome its economic, political and environmental woes during this century.” — Fort Worth Star-Telegram
“This inspiring book, a glorious defense of our species…is a devastating rebuke to humanity’s self-haters.” — Sunday Times (London)
“Original, clever and …controversial” — The Guardian
“A dose of just the kind of glass-half-full information we need right now…A powerful antidote to gloom-n-doom-mongering.” — Washington Examiner
“A mesmerizing book.” — Los Angeles Times
“Dr. Ridley provides a grand unified theory of history from the Stone Age to the better age awaiting us in 2010. It’s an audacious task, but he has the intellectual breadth for it.” — New York Times
“Ridley’s dazzling, insightful and entertaining book on the unstoppable march of innovation is a refresher course in human history...Great ideas spring up unexpectedly from every direction, with each new one naturally coordinating with others...” — New York Post
“Without sounding like a cockeyed optimist, The Rational Optimist will give a reader solid reasons for believing that the human species will overcome its economic, political and environmental woes during this century.” — Fort Worth Star-Telegram
A fabulous new book... I was so delighted, amused and uplifted by it that I bought a couple hundred copies and sent one to all my clients. — Donald Luskin, Smart Money
From the Back Cover
For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.
In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better.
About the Author
Matt Ridley is the author of books that have sold well over a million copies in 32 languages: THE RED QUEEN, THE ORIGINS OF VIRTUE, GENOME, NATURE VIA NURTURE, FRANCIS CRICK, THE RATIONAL OPTIMIST, THE EVOLUTION OF EVERYTHING, and HOW INNOVATION WORKS. In his bestseller GENOME and in his biography of Francis Crick, he showed an ability to translate the details of genomic discoveries into understandable and exciting stories. During the current pandemic, he has written essays for the Wall Street Journal and The Spectator about the origin and genomics of the virus. His most recent WSJ piece appeared on January 16, 2021. He is a member of the House of Lords in the UK.
- Print length480 pages
- LanguageEnglish
- Publication dateJune 7, 2011
- Dimensions5.31 x 1.08 x 8 inches
- ISBN-100061452068
- ISBN-13978-0061452062
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
Frequently bought together

Similar items that may ship from close to you
At some point, human intelligence became collective and cumulative in a way that happened to no other animal.Highlighted by 1,013 Kindle readers
This is what prosperity is: the increase in the amount of goods or services you can earn with the same amount of work.Highlighted by 879 Kindle readers
The lesson of the last two centuries is that liberty and welfare march hand in hand with prosperity and trade.Highlighted by 479 Kindle readers
Product details
- Publisher : Harper Perennial; Reprint edition (June 7, 2011)
- Language : English
- Paperback : 480 pages
- ISBN-10 : 0061452068
- ISBN-13 : 978-0061452062
- Item Weight : 13.2 ounces
- Dimensions : 5.31 x 1.08 x 8 inches
- Best Sellers Rank: #30,318 in Books (See Top 100 in Books)
- #46 in Economic History (Books)
- #69 in History of Civilization & Culture
- #243 in Entrepreneurship (Books)
- Customer Reviews:
Important information
To report an issue with this product or seller, click here.
About the author

Matt Ridley's books have been shortlisted for six literary awards, including the Los Angeles Times Book Prize (for Genome: The Autobiography of a Species in 23 Chapters). His most recent book, The Agile Gene: How Nature Turns on Nurture, won the award for the best science book published in 2003 from the National Academies of Science. He has been a scientist, a journalist, and a national newspaper columnist, and is the chairman of the International Centre for Life, in Newcastle, England. Matt Ridley is also a visiting professor at Cold Spring Harbor Laboratory in New York.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Ridley's book "The Rational Optimist: How Prosperity Evolves" is quite a bit more serious than that first paragraph makes it sound, but it does describe a key point. He says, "Without trade, innovation just does not happen. Exchange is to technology as sex is to evolution. It stimulates novelty." Another key thing that exchange and trade allow is specialization. Self-sufficiency sounds good in theory (and in practice if you are in a basic survival situation), but when it comes to growth, prosperity, and happiness (all closely linked), specialization means more of everything for everybody. If multiple people in a community have different skills and products, and if exchange is allowed, everyone has the potential to benefit from the knowledge and output of everyone else. Ideas are especially valuable in part because sharing an idea is like lighting a candle for someone else - now you both have a lighted candle (or an idea of how to do something better). When knowledge is shared in a community, it becomes something like a "collective brain." And when the community expands to include the entire world, interconnected by vast transportation networks and with the Internet as its central nervous system, you can have the wild orgy of exchange of ideas, goods, and services that we call the modern world.
Ridley spends most of the book in a chronological journey through the development of civilization, from the first inklings of exchange and specialization some 200,000 years ago (when we really diverged from other species including our close cousins the apes), through expanded barter systems, to the development of agriculture some 10,000 years ago. Of course climate stability had a lot to do with that as well, but an interesting point is that trade is what really made agriculture interesting and worthwhile. There was also the development of energy sources, from human power (including slavery, unfortunately), to animal power, to various forms of "current solar" energy (water power, wind power, burning wood, etc.), to various forms of "stored solar" (coal, oil, natural gas). There are more steps, but it's clear that the modern world is based to a great extent on exchange and specialization, including free trade and the free exchange of ideas. These have in turn produced a wide range of innovations in social systems and technology and led to the astounding prosperity that most (but of course not all) people in the world enjoy today. Ridley points out that while Louis XIV used some 498 servants to prepare his meals, a modern person of average means has many more people working for him or her (mostly indirectly and on a shared basis) to make easily available food, clothing, medicines, transportation, entertainment, and everything else that we take for granted in modern life. In this sense the average person today is richer than a king in the seventeenth century.
But if things are so great and getting better all the time, why are so many people so pessimistic about the present and the future? Ridley doesn't have a good explanation for this, though he knows he's fighting from a minority position (optimists must be naive!), and he shows that it has always been so. People were fretting over "peak coal" in 1830, and convinced that things had improved so much in the previous half century that there could be no place to go but down. But of course the rest of the nineteenth century was in fact a golden age of technological and social development. Things like slavery and child labor declined not so much because people became nicer, but because energy sources and manufacturing methods made them less necessary (or you could say affordable).
The Rational Optimist is not really an ideological work. While there is a strong sense that Ridley believes that markets generally work better than governments (especially corrupt governments like many in Africa), he's not saying that governments are not necessary. He's certainly a strong proponent for free trade and individual rights, which are strongly correlated with a sense of well-being or "happiness." He also believes that things will continue to get better, even for Africa, as long as we keep moving forward in terms of trade and openness. Although anything can happen including terrorism, crazy governments, natural disasters, etc., his optimism is based on considerations of history and of how things really work, not on wishful thinking or on some belief that prosperity is humanity's right or destiny. It's more or less what we do.
I personally tend toward optimism myself, and this book has given me a lot to think about including many reasons for optimism that I hadn't thought about before. I highly recommend this book.
This makes Matt Ridley's "The Rational Optimist" the perfect read to start the New Year. Not since Julian Simon penned the "Ultimate Resource" has an author so perfectly captured the essence of why the human race will continue to progress despite the depredations of political overlords. Deftly refuting the pessimism of anti-trade zealots, neo-Malthusians, and eco-fundamentalists Ridley takes his readers on a wide ranging intellectual journey that explains how prosperity evolves.
At root lies a characteristic unique to the human species, what Adam Smith called the "propensity to truck, barter, and trade." Many animals kill to snatch their sustenance, as man is sometimes wont to do. But only man engages in voluntary exchange with complete strangers, to the mutual benefit of both. Draw enough people into a web of exchange and the innovative power of specialization allows a thousand talents to bloom. Prosperity is nothing more than the steady march of specializing production and diversifying consumption.
Ridley starts by reviewing paleontological evidence suggesting that it was just this factor that allowed a new hominid from Africa to displace the Neanderthals dominating Europe. Big-brained though they were, small bands of Neanderthals possessing tools invariably made from materials within an hour's walk never mastered the art of socially aggregating and compounding progress across space and time. Our own ancestors escaped the grinding poverty of self sufficiency by learning to profit from trade, launching an unprecedented explosion that continues to this day.
Flint, ivory, shells, steatite, bone, lignite, pyrite - early man's trade goods passed hand-to-hand over long distances, ultimately giving the best flint chipper a large enough market to devote the bulk of his time to what he did best, earning his meat and hides from the best hunters and tanners. Ridley makes it clear that untrammeled trade became the engine of discovery and invention that prepared the ground first for agriculture then for civilization, not the other way around.
Wherever trade and specialization flourished, so did man. Where trade withered and self sufficiency returned, regression set in. Progress was invariably bottoms-up, societies constantly re-discovering the timeless truth that freedom, property, and a small body of mutually agreed upon rules and customs invariably outperform any and all forms of coercive central planning.
Of course, accumulated prosperity also attracted parasites, and it wasn't long before man got his first lessons in what happens when thieves evolve into priests and potentates. In case after case civilizations fell when the ruling class sought the plunder of war or the safety of stasis, promulgating taxes to finance the former and rules and regulations to choke off innovations that might threaten the latter.
Yet new civilizations persistently arose whenever a nexus of free trade emerged outside the reach of established warlords and kings. Phoenicia, Venice, Holland, the United States, each new periphery went on to become the center. The cycle of decline was doomed to repeat when these new civilizations were captured by rent-seeking overlords. Alas, Ridley offers no remedy for this affliction. Yet one is consoled by the thought that as long as freedom is alive somewhere the baton of progress will be passed.
Most amusing is Ridley's account of the parade of discredited pessimists that have marched through history, particularly in modern times where McArthur genius grants and Nobel Prizes await those who shout catastrophe the loudest. Free trade and free minds have lifted more people out of poverty in the last 50 years than ever before, yet "The generation that has experienced more peace, freedom, leisure time, education, medicine, travel, movies, mobile phones, and massages than any generation in history is lapping up gloom at every opportunity." What does it mean when the president's science advisor can echo a Luddite statement like this and not be hooted off the national stage? "Isn't the only hope for the planet that industrialized civilizations collapse? Isn't it our responsibility to bring it about?"
Again and again history proves that the solution to secondary problems caused by technology is ... more technology. Nowhere is this more relevant than dealing with climate change. On this point Ridley is at his best. Taking the IPCC global warming predictions at face value he describes what the future might look like if the top-down remedies being prescribed by global elites are followed. He then compares this to a future where bottoms-up innovation is allowed to continue untrammeled.
Read it for yourself and decide which future you'd rather bequeath to your children.
[...]
Top reviews from other countries
Reviewed in Spain on December 4, 2023
Ridley n’a pas de mots trop durs contre les pessimistes tels que Paul Ehrlich, qui ne cessent de prédire le malheur et la morosité et ne reviennent jamais sur leurs propos lorsque leurs prédictions alarmistes ne se matérialisent pas. Selon lui, les pessimistes basent leurs projections sur des tendance à court terme dont ils font des projections linéaires, sans tenir compte des évolutions et ruptures dues à l'innovation humaine. Le livre regorge de données historiques chiffrées, de faits et d'anecdotes pertinentes. Quelques exemples :
- Actuellement, le Sud-Coréen moyen vit 26 ans de plus et gagne 15 fois son salaire de 1955.
- L’achat d’une Ford modèle T en 1908 coûtait à 4’700 heures de travail; de nos jours, une voiture bien plus luxueuse peut être achetée pour 1’000 heures de travail.
- Aux États-Unis, en 1915, un tiers des terres agricoles était utilisé pour nourrir 21 millions de chevaux, occupés à divers travaux, en ville et à la campagne; le progrès technique (tracteurs, engrais) a libéré ces terres pour une utilisation plus efficace.
- En Chine, après 50 ans d’une politique de l’enfant unique extrêmement contraignante, le taux de natalité est passé de 5,59 à 1,73 enfants par femme. Durant la même période, avec une politique libérale de développement, le Sri Lanka, grâce à une amélioration du bien-être matériel de sa population, est parvenu à un résultat quasi identique (passant de 5,70 à 1,88 enfants par femme) sans mesure autoritaire du gouvernement.
Riche de nombreuses informations et basés sur des faits avérés, ce livre se lit très facilement, on reconnaît le journaliste à l'aise dans la compilation et dans la communication. Vous l’aurez peut-être deviné, Matt Ridley est libertarien et… favorable au Brexit. ^^
Le prologue de The Rational Optimist, "When Ideas Have Sex", est devenu une conférence TED de 16 minutes, disponible sur YouTube. Ridley y donne un petit cours d’économie plein d’humour dans lequel il cite avec à propos les deux pères de l’économie classique, Adam Smith et David Ricardo.
Et pour finir, la citation de La Richesse des Nations, de Adam Smith, en exergue du livre :
"The division of labour, from which so many advantages are derived, is not originally the effect of any human wisdom, which foresees and intends that general opulence to which it gives occasion. It is the necessary, though very slow and gradual consequence of a certain propensity in human nature which has in view no such extensive utility; the propensity to truck, barter, and exchange one thing for another.
Whether this propensity be one of those original principles in human nature of which no further account can be given; or whether, as seems more probable, it be the necessary consequence of the faculties of reason and speech, it belongs not to our present subject to inquire. It is common to all men, and to be found in no other race of animals, which seem to know neither this nor any other species of contracts."











