- Hardcover: 137 pages
- Publisher: William Morrow; 1 edition (May 19, 1993)
- Language: English
- ISBN-10: 0688123163
- ISBN-13: 978-0688123161
- Product Dimensions: 5.5 x 0.6 x 8.2 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (368 customer reviews)
- Amazon Best Sellers Rank: #3,119 in Books (See Top 100 in Books)
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Raving Fans: A Revolutionary Approach To Customer Service Hardcover – May 19, 1993
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"A great commonsense approach to customer service" -- -- Jim Pattison President, The Jim Pattison Group
"An easily understood message and one every organization needs to hear." -- -- Eamon Ryan President, Lexmark Canada Inc.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction." -- -- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc.
"Our strategic customer service plan is based on Raving Fans. It has helped focus our energy on this critical area. A must read!" -- -- Lynn Posluns President, Fairweather
From the Inside Flap
Told in the parable style of "The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. --This text refers to the Audio CD edition.
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Top Customer Reviews
The most important teaching from this book was that you can't settle for simply "satisfied" customers. Service expectations are often so low that people claim to be satisfied when indeed they are not. This leaves you vulnerable to any competitor that merely raises the bar on service. This is not rocket science. Like the rest of the book, the advice given is practical albeit simplistic.
Raving Fans suffers from a lack of real-world examples. The fictional stories are handy for getting one to think about creative service ideas. Unfortunately, there is a lack of supporting details to show how these ideas translate to profitability. You can't grab onto these ideas and say to a doubting associate; "Of course this can work. This is just how (insert name of real business here) did it!"
If you don't have much time to read about customer service ideas, I would pass on this book and go directly to Carl Sewell's book "Customers for Life". Sewell owns a real business and discusses the real-world issues of increasing customer service levels including compensation incentives, costs, service abuses and bottom line results. I felt that Sewell's book was a much better value for the time invested.