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About Ray L. Perry
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Blog postIn 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that you can get it done. […]
The post Why and How You Should Create Your Own IGTV Series appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postQ1 will be here before you know it! While you may be looking forward to a fresh start, that doesn’t mean that your whole company is as enthusiastic. And a dispirited team will practically ensure that you’ll hit the dreaded Q1 sales slump. To make sure that everyone is ‘drinking that 2020 Kool-Aid’, you’ll need […]
The post Now Is The Time To Ensure a Strong 2020 Q1…Here’s How to Do It appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postVoice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, […]
The post Hey Google: Should Businesses Take Voice Search Serious? appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postGiving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the […]
The post 6 Books That Make Great Gifts for Customers appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postYou probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are […]
The post How to Get the Most Out of your Facebook Business Page appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postThe holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategies for Q4, it’s time to get going! With the mad crush by marketers and advertisers to make the most of these prime shopping months, it can be hard to stand out. No single solution will make […]
The post 5 Marketing Strategies to Drive Sales During the Holiday Season appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postYour website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a website if it is poorly […]
The post How to Turn Your Website into a Lead-Generating Powerhouse appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postConsidering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add), the audience is too big to ignore. Source: https://www.oberlo.com/blog/facebook-statistics […]
The post 5 Tips To Use Facebook Stories to Market Your Business appeared first on MarketBlazer | Small Business Marketi -
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Blog postYou know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies […]
The post 8 Great Types of Content Marketing for Local Businesses appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postEvery business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that […]
The post 7 Metrics to Manage To Make Sure Your Business Is Ready For Growth appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTwo-thirds of Americans are more likely to buy a product after seeing a referral from a friend on email or social media. Some 82 percent of Americans actively seek out recommendations from their networks when preparing to make new purchases. For a small business, statistics like these show that there are big benefits to referral […]
The post Benefits of Referral Marketing to a Small Business Owner. appeared first on Ray L. Perry.
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Blog postBecoming even a moderately successful small business owner takes a great deal of effort. It involves hard work, knowledge, focus and the ability to multitask with skill. You are probably already getting your hands dirty on a daily basis. You have put in the work and hopefully are reaping at least some of the rewards. […]
The post How a Small Business Owner Can Become a Local Market Thought Leader appeared first on Ray L. Perry.
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Blog postA Look at How Small Businesses Can Become Thought Leaders Thought leadership is a topic that gets a lot of conversation in the business world, but it’s easy for small businesses and their owners to feel like it’s something that only large businesses can pursue. Hint: This is a myth that they want you to […]
The post How to Groom Your Brand Into an Industry Thought Leader appeared first on Ray L. Perry.
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Blog postUnderstanding the Value of Local Content Marketing Content is the fuel to the engine that is marketing in 2017 and beyond. But the internet is a massive expanse of billions of individual pages and small businesses can’t afford to compete for generic keywords and search terms. In order to rank well and generate a return […]
The post 5 Reasons You Have to Make Local Content Marketing a Priority appeared first on Ray L. Perry.
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Blog postThe Advantages of Hiring an Outsourced CMO You’ve likely spent time debating whether or not to outsource small, minor aspects of your marketing campaigns in the past, but have you ever considered the possibility of outsourcing the role of CMO? What few realize is this can actually open the door to a number of distinct […]
The post 5 Benefits of Using an Outsourced CMO appeared first on Ray L. Perry.
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Blog postAvoid Making These 5 Referral Marketing Mistakes Referral Marketing is extremely popular today – and rightly so. It’s an incredibly effective means of leveraging existing customers to acquire new ones that’s both cost-effective and high returning. But do you know what you’re doing? Correcting a few simple mistakes could mean the difference between success and […]
The post 5 Referral Marketing Mistakes You Can’t Afford to Make appeared first on Ray L. Perry.
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Blog postCreating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating. Analyze the potential markets for […]
The post How to Build A Business Plan That Actually Works [Free Template] appeared first on Ray L. Perry.
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Blog postGetting your voice heard in online marketing can be a difficult task. With the sheer volume of information and sources, it's easy for the corporate marketer to have their official messages reach the audience. The message you put out needs to be clear,concise and able to hold the readers attention.The expert on your company,is you, […]
The post Get Your Message Heard With This Simple 5- Step Checklist appeared first on Ray L. Perry.
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Blog postThe professional oriented social media website, Linkedin, has started to diversify its services to its members. In 2017, the website published a report describing the topics members were most interested in. One of the most popular topics published by members was social media marketing. The best way to reach customers via social media is difficult […]
The post How To Catch Someone’s Attention on LinkedIn appeared first on Ray L. Perry.
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Blog postThis app might help you if you had to get gas in a hurry and don't want to waste time. Something like this has never been launched before but there are definitely practical reasons for it. This is also good because not everyone carries cash anymore. Many people handle their finances electronically. It is becoming […]
The post Jaguar and Shell launch in-car app for cashless gas station payments appeared first on Ray L. Perry.
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