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About Ray L. Perry
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Blog postMarketing trends change all the time. And, if you’re a local business owner, it can be hard to keep up. Which trends should you follow? Are there any that aren’t worthwhile? In marketing, you’ve got to pick and choose. Very few people have an unlimited budget that allows them to jump on every trend. But […]
The post Local Marketing Trends You Can’t Ignore appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postIn today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start […]
The post How to Generate An Endless Supply of New Content Ideas appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postSocial media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement […]
The post Get Ready to Improve Your Engagement on Social Media appeared first on MarketBlaz -
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Blog postAs the old saying goes, people buy from people they trust. But how do you establish and maintain trust? Here are five ways that you are completely in control of each day. Look Like A Pro Like it or not, in this world looks matter. A professional appearance instills confidence in the customer that you […]
The post The #1 Factor in Sales Success & How to Maximize It appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postLocal business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back seat. It’s understandable. When you’re the one doing […]
The post 5 SEO Mistakes That Are Costing You Customers appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postJust about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get […]
The post The Best Type of Content To Create To Stand Out In Today’s Saturated Market appeared first on MarketBlazer | Small Business Marketing | Atlan -
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Blog postIn today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of […]
The post 5 Reasons Why You Should Publish Long-Form Content appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postAs was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional countries - Ireland, Italy, Japan, Brazil, Australia, and New […]
The post Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postConsidering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces. And we aren’t alone...some pretty smart people agree! According to a recent Inc.com article: “...Bill Gates shared what he thinks is […]
The post Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business appeared first on MarketBlazer | Small Business Mark -
Blog postIGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV has created an opportunity to create longer-form video content (up to 10 minutes long) on Instagram, today’s most engaging and fastest-growing social media platform. Let’s talk […]
The post IGTV is Hot! Here’s How To Use It To Market Your Business appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTwo-thirds of Americans are more likely to buy a product after seeing a referral from a friend on email or social media. Some 82 percent of Americans actively seek out recommendations from their networks when preparing to make new purchases. For a small business, statistics like these show that there are big benefits to referral […]
The post Benefits of Referral Marketing to a Small Business Owner. appeared first on Ray L. Perry.
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Blog postBecoming even a moderately successful small business owner takes a great deal of effort. It involves hard work, knowledge, focus and the ability to multitask with skill. You are probably already getting your hands dirty on a daily basis. You have put in the work and hopefully are reaping at least some of the rewards. […]
The post How a Small Business Owner Can Become a Local Market Thought Leader appeared first on Ray L. Perry.
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Blog postA Look at How Small Businesses Can Become Thought Leaders Thought leadership is a topic that gets a lot of conversation in the business world, but it’s easy for small businesses and their owners to feel like it’s something that only large businesses can pursue. Hint: This is a myth that they want you to […]
The post How to Groom Your Brand Into an Industry Thought Leader appeared first on Ray L. Perry.
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Blog postUnderstanding the Value of Local Content Marketing Content is the fuel to the engine that is marketing in 2017 and beyond. But the internet is a massive expanse of billions of individual pages and small businesses can’t afford to compete for generic keywords and search terms. In order to rank well and generate a return […]
The post 5 Reasons You Have to Make Local Content Marketing a Priority appeared first on Ray L. Perry.
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Blog postThe Advantages of Hiring an Outsourced CMO You’ve likely spent time debating whether or not to outsource small, minor aspects of your marketing campaigns in the past, but have you ever considered the possibility of outsourcing the role of CMO? What few realize is this can actually open the door to a number of distinct […]
The post 5 Benefits of Using an Outsourced CMO appeared first on Ray L. Perry.
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Blog postAvoid Making These 5 Referral Marketing Mistakes Referral Marketing is extremely popular today – and rightly so. It’s an incredibly effective means of leveraging existing customers to acquire new ones that’s both cost-effective and high returning. But do you know what you’re doing? Correcting a few simple mistakes could mean the difference between success and […]
The post 5 Referral Marketing Mistakes You Can’t Afford to Make appeared first on Ray L. Perry.
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Blog postCreating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating. Analyze the potential markets for […]
The post How to Build A Business Plan That Actually Works [Free Template] appeared first on Ray L. Perry.
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Blog postGetting your voice heard in online marketing can be a difficult task. With the sheer volume of information and sources, it's easy for the corporate marketer to have their official messages reach the audience. The message you put out needs to be clear,concise and able to hold the readers attention.The expert on your company,is you, […]
The post Get Your Message Heard With This Simple 5- Step Checklist appeared first on Ray L. Perry.
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Blog postThe professional oriented social media website, Linkedin, has started to diversify its services to its members. In 2017, the website published a report describing the topics members were most interested in. One of the most popular topics published by members was social media marketing. The best way to reach customers via social media is difficult […]
The post How To Catch Someone’s Attention on LinkedIn appeared first on Ray L. Perry.
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Blog postThis app might help you if you had to get gas in a hurry and don't want to waste time. Something like this has never been launched before but there are definitely practical reasons for it. This is also good because not everyone carries cash anymore. Many people handle their finances electronically. It is becoming […]
The post Jaguar and Shell launch in-car app for cashless gas station payments appeared first on Ray L. Perry.
Books By Ray L. Perry
Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour
Sep 26, 2019
$0.99
$9.99
Get it by Monday, Oct 21
Local SEO: Proven Strategies & Tips for Better Local Google Rankings (Marketing Guides for Small Businesses)
Dec 8, 2015
$1.99
$9.95
Get it by Monday, Oct 21
More Buying Choices
$3.99
(7 Used & New offers)
Small Business Owner's Guide To Local Lead Generation: Proven Strategies & Tips To Grow Your Business!
Jun 22, 2015
$9.95
$14.95
Get it by Monday, Oct 21
More Buying Choices
$1.10
(22 Used & New offers)
Renewable Referrals: How to Cultivate More Profits
Oct 15, 2014
by
Debbie DeChambeau ,
Ray L. Perry ,
Jeff Stec ,
Rosie Taylor ,
Kelly Weppler Hernandez ,
Dawn Westerberg
$5.95
$9.95
Get it by Monday, Oct 21
More Buying Choices
$3.49
(17 Used & New offers)
Do Leadership: A Step by Step Guide to "Doing" Thought Leadership for Solopreneurs & Small Business Owners
Jun 13, 2016
$5.95
$9.95
Get it by Monday, Oct 21
More Buying Choices
$5.00
(8 Used & New offers)
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