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About Ray L. Perry
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Blog postYou had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up where we […]
The post 7 Tips for Pivoting your Marketing Strategy During COVID-19 appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postIn the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have tools to help us […]
The post Remote Work Tools to Help You During the Pandemic appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postNo doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers (always a good goal), you can implement the following 5 ways to optimize your social profiles […]
The post 5 Ways to Optimize Your Social Profiles to Generate More Leads appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postIn the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you […]
The post How to Double Your Conversions with the Same Amount of Traffic appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTimes are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that an economic downturn could affect your business, and what marketing strategies can keep you competitive. No matter how difficult it may […]
The post 6 Top Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA -
Blog postLast month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during this difficult time. With stay-at-home orders extended, and uncertainty still being rampant, I want […]
The post Resource Guide: COVID-19 Resources for Small Business Owners Continued appeared first on MarketBlazer | Small B -
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Blog postBoth paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence the name). Instead of spending lots of […]
The post Paid Versus Organic Marketing: What They Are and How to Use Them appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postFacebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media. There are some useful options included with Facebook Messenger […]
The post 5 Creative Ways to Use Facebook Messenger to Promote Your Business appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTrying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that you may have overlooked, but that -- when implemented correctly -- can help you expand your reach. #1 […]
The post 8 Free Marketing Strategies That You May Have Overlooked appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postAre you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging more and more with targeted ads. If you’re interested in jumping into the Instagram marketing game, read […]
The post 10 Steps to Market Your Business on Instagram appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTwo-thirds of Americans are more likely to buy a product after seeing a referral from a friend on email or social media. Some 82 percent of Americans actively seek out recommendations from their networks when preparing to make new purchases. For a small business, statistics like these show that there are big benefits to referral…
The post Benefits of Referral Marketing to a Small Business Owner. appeared first on Ray L. Perry Consulting.
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Blog postBecoming even a moderately successful small business owner takes a great deal of effort. It involves hard work, knowledge, focus and the ability to multitask with skill. You are probably already getting your hands dirty on a daily basis. You have put in the work and hopefully are reaping at least some of the rewards.…
The post How a Small Business Owner Can Become a Local Market Thought Leader appeared first on Ray L. Perry Consulting.
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Blog postA Look at How Small Businesses Can Become Thought Leaders Thought leadership is a topic that gets a lot of conversation in the business world, but it’s easy for small businesses and their owners to feel like it’s something that only large businesses can pursue. Hint: This is a myth that they want you to…
The post How to Groom Your Brand Into an Industry Thought Leader appeared first on Ray L. Perry Consulting.
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Blog postUnderstanding the Value of Local Content Marketing Content is the fuel to the engine that is marketing in 2017 and beyond. But the internet is a massive expanse of billions of individual pages and small businesses can’t afford to compete for generic keywords and search terms. In order to rank well and generate a return…
The post 5 Reasons You Have to Make Local Content Marketing a Priority appeared first on Ray L. Perry Consulting.
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Blog postThe Advantages of Hiring an Outsourced CMO You’ve likely spent time debating whether or not to outsource small, minor aspects of your marketing campaigns in the past, but have you ever considered the possibility of outsourcing the role of CMO? What few realize is this can actually open the door to a number of distinct…
The post 5 Benefits of Using an Outsourced CMO appeared first on Ray L. Perry Consulting.
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Blog postAvoid Making These 5 Referral Marketing Mistakes Referral Marketing is extremely popular today – and rightly so. It’s an incredibly effective means of leveraging existing customers to acquire new ones that’s both cost-effective and high returning. But do you know what you’re doing? Correcting a few simple mistakes could mean the difference between success and…
The post 5 Referral Marketing Mistakes You Can’t Afford to Make appeared first on Ray L. Perry Consulting.
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Blog postCreating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating. Analyze the potential markets for…
The post How to Build A Business Plan That Actually Works [Free Template] appeared first on Ray L. Perry Consulting.
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Blog postGetting your voice heard in online marketing can be a difficult task. With the sheer volume of information and sources, it's easy for the corporate marketer to have their official messages reach the audience. The message you put out needs to be clear,concise and able to hold the readers attention.The expert on your company,is you,…
The post Get Your Message Heard With This Simple 5- Step Checklist appeared first on Ray L. Perry Consulting.
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Blog postThe professional oriented social media website, Linkedin, has started to diversify its services to its members. In 2017, the website published a report describing the topics members were most interested in. One of the most popular topics published by members was social media marketing. The best way to reach customers via social media is difficult…
The post How To Catch Someone’s Attention on LinkedIn appeared first on Ray L. Perry Consulting.
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Blog postThis app might help you if you had to get gas in a hurry and don't want to waste time. Something like this has never been launched before but there are definitely practical reasons for it. This is also good because not everyone carries cash anymore. Many people handle their finances electronically. It is becoming…
The post Jaguar and Shell launch in-car app for cashless gas station payments appeared first on Ray L. Perry Consulting.
Books By Ray L. Perry
Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour
Sep 26, 2019
$4.99
Other Formats:
Paperback
Local SEO: Proven Strategies & Tips for Better Local Google Rankings (Marketing Guides for Small Businesses)
Dec 8, 2015
$1.99
Other Formats:
Paperback
Renewable Referrals: How to Cultivate More Profits
Oct 15, 2014
by
Debbie DeChambeau ,
Ray L. Perry ,
Jeff Stec ,
Rosie Taylor ,
Kelly Weppler Hernandez ,
Dawn Westerberg
$5.95
Other Formats:
Paperback
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