Ray L. Perry
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About Ray L. Perry
Ray L. Perry is a Master Marketing Consultant, Business Advisor and Author of “Guide to Marketing your Business Online” (2011), and co-author of “Renewable Referrals” (2014), “The Small Business Owners Guide to Local Lead Generation” (2015), “Do Leadership: A step-by-step Guide to Doing Thought Leadership” (2016) "Content Marketing for Local Search" (2019) and the soon to be released “Avid Strategy: How Focus, Culture and Commitment can grow your Small Business” (2020).
Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Google AdWords, and Reputation Management. Ray is also a featured author on Duct Tape Publishing. To learn more about Ray’s books visit www.amazon.com/author/rayperry.
Ray is the founder and Chief Marketing Officer at MarketBlazer, Inc., a technology-based marketing agency specializing in small business lead generation, lead conversion, and customer engagement. Ray brings to the MarketBlazer team nearly three decades of leadership expertise in operations, sales, and marketing of technology products and services within start-up and high-growth entrepreneurial environments, plus C level management experience. Ray understands the marketing process and its role in supporting the growth of small businesses.
MarketBlazer combines their unique 7 step marketing framework and strong technology expertise with the latest marketing tactics, including online marketing, content marketing and social media marketing to develop solid long-term inbound marketing strategies for clients. The MarketBlazer goal with marketing is simple and straight forward; To help your business thrive. To learn more about improving your small business marketing visit www.MarketBlazer.com.
Ray is a Master Marketing Consultant certified by Duct Tape Marketing, specializing in developing a unique marketing strategy focused on your ideal customers and designed to set your business apart from your competitors. Ray is a StoryBrand Certified Guide, specializing in developing engaging content to improve your messaging and tell your unique story. Additionally, Ray is a Customer Value Optimization Specialist certified by Digital Marketer, specializing in developing optimized sales funnels for generating higher quality leads at a lower acquisition cost. To learn more visit www.raylperry.com.
Bonus Offer: Get a professional Marketing Strategy Audit today. Normally $299, for a limited time this valuable one-on-one consultation is only $99. To learn more visit www.MarketingStrategyAudit.com.
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No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business.
With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust – and they love being able to support local businesses in their own communities. “If you build it, they will come” only works in the movies. You need a simple, surefire way to market your small business… and one that won’t break the bank or distract you from your primary role in your business.
If you’d like to double or triple your local customer base this year, you should keep reading. Here’s what you’re about to discover:
•Even though you can’t out-spend them, you CAN out-think them. Here’s how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.
•What you can start doing right now to help make more potential customers in your community eager to do business with you.
•How to make sure your company’s website works to skyrocket your revenue and chop your sales cycle in half.
•Which numbers really matter when you’re measuring the effectiveness of your marketing program.
•A “new” old marketing tactic that you’ve never heard of – and how it can put your business right in front of your entire community.
•How to make sure your online listings are helping you – and not hurting you.
•What it takes to get found online, even in the most competitive markets.
•A headache-free way to use social media marketing to bring in even more business.
•Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way.
If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.
The Small Business Owner’s Guide to Local Lead Generation is a little book with a big promise: If you put what you’re about to learn into action, your local business will grow.
Wouldn’t it be great if you could generate new business leads every single day? Chances are that you have been working on your online marketing campaigns for quite some time. But maybe you’re still not getting the results you really want. What if you could count on generating new LOCAL traffic to your website every day? That wish can easily become reality with Local SEO.
Being an entrepreneur, your daily life is probably pretty hectic. Running a business can easily feel overwhelming, especially if you have employees counting on you for their income. Keeping your existing marketing plan on track might feel like a full time job; how can you possibly add more tasks to your online marketing checklist?
Local SEO can give you the extra daily traffic your company needs while barely adding anything to your regular marketing schedule. It will work for you because once you get some key elements set up and tweak a couple of your everyday online marketing efforts, your Local SEO strategy will be up and running.
Learn What it Takes to Put Local SEO to Work For Your Company
In the book “Local SEO: Proven Strategies & Tips for Better Local Google Ranking,” you will find the essential elements of a successful Local SEO strategy. Plus, you will discover ways to put social media marketing to work in support of your Local SEO efforts. Every aspect of a Local SEO strategy comes together in an effort to feed your business’s vital information to Google, which then sends consumers to you. Local SEO is an easy and reliable inbound marketing method for businesses of all sizes, in any location.
As you read the book and follow the steps outlined in each chapter, you will see your new Local SEO strategy begin to take shape. Every section builds upon the previous one and results in a complete Local SEO optimization plan that any business can successfully implement. It’s the perfect way to bring scores of new local clients to your company.
In the book, you’ll discover:
•What Local SEO is
•Why implementing it is so important to your company’s endurance
•What makes Local SEO more important that global SEO
•What role Google plays in your Local SEO strategy’s success
•How social media platforms can support your Local SEO strategy
•What you can do with your website content to make it more Local SEO-friendly
Claiming a bigger share of your local market becomes so much easier with the power of Local SEO at your fingertips. Download Local SEO: Proven Strategies & Tips for Better Local Google Ranking
Have you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot?
You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s reach for the names of three people who need what he sells, right?
If filling your sales funnel with more highly-qualified prospects who are ready to do business sounds good to you, read on. Here’s what you’ll discover:
• Why referrals are the single most effective way to get more customers who are eager to buy from you.
• The common dangers – real and imagined – that are keeping you from taking action on your referral program ideas.
• A simple step-by-step strategy for building a client referral program that gets results.
• How to make sure your customer referral program leaves everyone – you, your referral partners, and your new customers – so delighted that your results improve year after year.
• Excellent referral program ideas that will make your referral partners eager to send you all the ideal customers you can handle.
• Easy ways to get more referrals now, following a proven system that works in any industry.
Renewable Referrals is the next book you need to read. This is your chance to get top-notch advice you can implement right away. The authors are a group of Duct Tape Marketers in high demand because of their reputation for getting results.
You just want to build a client referral program where everyone involved wins. The authors of Renewable Referrals have seen their clients flourish as they put this strategy into place, and now they are sharing it with you.
The ideas in this book can help you tap into the most powerful form of marketing that exists: Referral Marketing. Read it and take action, and you will soon have an unstoppable stream of ideal customers for any business.
The trouble is it takes just one dissatisfied customer with access to the Internet to change everything. Add in the fact that most satisfied customers don’t take the time to review at all, and that one complaint becomes damaging to your business. Few things go viral as quickly as a complaint on the web.
Online reputation management is more complicated than just having good manners in how you deal with your customers, and eating the occasional crow sandwich when your best intentions fall short. Every business needs to set up and implement processes for listening to what’s being said – and knowing how to respond in ways that bring you out on top rather than dragging you down in public. But you also need to take steps now, before your reputation ever comes under fire, to build a hedge of protection around your online reputation. In this easy guide, you’ll learn exactly how to get started protecting your online reputation today.
They’d sure like you to think so! The truth is, if you’re like most business owners and solopreneurs, you’re just ‘this’ far from becoming a respected thought leader in your industry. Along with that title comes a host of benefits, including a faster sales cycle, an endless stream of referrals, and the ability to command top dollar for the products and services you sell.
So, how does an already busy business owner become a thought leader? You forget about being a thought leader and become a DO leader instead.
If the idea of leveraging your expertise to skyrocket your position in your industry while also virtually eliminating the need to sell ever again – all without spending big money – sounds appealing to you, read on. Here’s what you’ll discover:
• Why becoming a thought leader is the surest way to propel your business to the next level
• What’s standing in the way of claiming your rightful position as a thought leader and how to eliminate that excuse in just seconds
• A simple, workable definition of thought leadership that’s manageable for regular folks (not just CEOs of major corporations!)
• How thought leadership fits into your marketing and business mix
• A simple step-by-step guide to “doing” thought leadership that leaves you crystal clear on what to do, and how to do it, and when to do it
• Real life examples of how business owners of all types have used thought and do leadership to take their businesses to the next level
If you’ve been sensing that the time is right for your business to take the next big step into the spotlight, DO Leadership is the book you should read now.
Ready to become the next thought leader in your industry?
Read, strategize, and then DO, and you’ll soon reap the benefits of being a thought leader in your field.
Wouldn’t it be great if you could drive a steady stream of highly-targeted visitors to your website at will? Not just any targeted visitors; we’re talking about the kind of prospects who are in the right place (near you) at the right time (ready to buy). And what if the cost to get your offer in front of each of these prospective buyers for pennies on the dollar compared with the sales revenue they’ll bring in?
Piece of cake, if you know how to use Google AdWords the right way. Of course, if you do it the wrong way, you’ll lose your shirt.
Not to worry. You’re about to discover exactly how to help people find your business online at the exact moment they’re looking for the products and services you sell – the right way. This is the definitive guide for local businesses that want to use Pay Per Click ads on Google to ramp up sales.
Learn What It Takes To Use Google AdWords Pay Per Click For Your Business
In the book “Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising,” you will find the essential elements of a successful AdWords strategy. Every aspect of a Google AdWords strategy comes together to put your business right in front of the new customers who are most eager to find and buy the products and services you offer – right when they need you.
As you read the book and follow the steps outlined in each chapter, you will see your new Google AdWords strategy begin to take shape. Every section builds upon the previous one and results in a complete Pay Per Click advertising plan that any business can successfully implement. It’s the perfect way to bring a steady stream of new business to your business – at will.
In the book, you’ll discover:
•What Google AdWords is
•How to set your AdWords budget
•How to write highly-effective ads that compel your ideal customers to click and buy
•What you need to do for keyword research – and how to do it
•What it takes to build an effective landing page that converts
•How to get the best Google Quality Score you can
•How you can use remarketing to get more from every single ad you place
•Advanced tips from the experts
Generating all the business you can handle is easy when you put the power of Google AdWords to work for you. Download Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising today, and get that phone ringing tomorrow.