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About Ray L. Perry
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Blog postArtificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, […]
The post How to Use Artificial Intelligence in Marketing a -
Blog postContent has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience […]
The post 8 Effective Content Types and How to Use Them appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postA creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help. Everyone experiences a creative block from time to time and needs inspiration, […]
The post 17 Engaging Social Media Posts to Elevate Your Brand appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postThough email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above […]
The post Turn Leads into Sales with Modern Email Marketing appeared first on MarketBlazer | Small Business Marketing | Atlanta, -
Blog postThe common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive traffic to your site is high on the list of […]
The post Increase Email Open Rate with 9 Key Factors appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postCustomers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel to the end — to have success in business. There are many ways to influence the customer […]
The post How to Improve Customer Experience appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postThe internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once […]
The post Outdated SEO Practices You Should Retire appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postWondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original research provides tons of benefits for businesses seeking content marketing performance gains. […]
The post Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months appeared first on MarketBlazer | Small Busines -
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Blog postMany business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads. According to Reddit’s […]
The post After the Reddit Redesign, Should Your Business Give the Social Channel a Look? appeared first on MarketBlazer | S -
Blog postDespite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the […]
The post Everything You Need to Create a YouTube Channel That’s Ready to Grow appeared first on MarketBlazer | Small Business Marketing | Atlanta, GA.
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Blog postTwo-thirds of Americans are more likely to buy a product after seeing a referral from a friend on email or social media. Some 82 percent of Americans actively seek out recommendations from their networks when preparing to make new purchases. For a small business, statistics like these show that there are big benefits to referral […]
The post Benefits of Referral Marketing to a Small Business Owner. appeared first on Ray L. Perry.
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Blog postBecoming even a moderately successful small business owner takes a great deal of effort. It involves hard work, knowledge, focus and the ability to multitask with skill. You are probably already getting your hands dirty on a daily basis. You have put in the work and hopefully are reaping at least some of the rewards. […]
The post How a Small Business Owner Can Become a Local Market Thought Leader appeared first on Ray L. Perry.
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Blog postA Look at How Small Businesses Can Become Thought Leaders Thought leadership is a topic that gets a lot of conversation in the business world, but it’s easy for small businesses and their owners to feel like it’s something that only large businesses can pursue. Hint: This is a myth that they want you to […]
The post How to Groom Your Brand Into an Industry Thought Leader appeared first on Ray L. Perry.
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Blog postUnderstanding the Value of Local Content Marketing Content is the fuel to the engine that is marketing in 2017 and beyond. But the internet is a massive expanse of billions of individual pages and small businesses can’t afford to compete for generic keywords and search terms. In order to rank well and generate a return […]
The post 5 Reasons You Have to Make Local Content Marketing a Priority appeared first on Ray L. Perry.
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Blog postThe Advantages of Hiring an Outsourced CMO You’ve likely spent time debating whether or not to outsource small, minor aspects of your marketing campaigns in the past, but have you ever considered the possibility of outsourcing the role of CMO? What few realize is this can actually open the door to a number of distinct […]
The post 5 Benefits of Using an Outsourced CMO appeared first on Ray L. Perry.
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Blog postAvoid Making These 5 Referral Marketing Mistakes Referral Marketing is extremely popular today – and rightly so. It’s an incredibly effective means of leveraging existing customers to acquire new ones that’s both cost-effective and high returning. But do you know what you’re doing? Correcting a few simple mistakes could mean the difference between success and […]
The post 5 Referral Marketing Mistakes You Can’t Afford to Make appeared first on Ray L. Perry.
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Blog postCreating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating. Analyze the potential markets for […]
The post How to Build A Business Plan That Actually Works [Free Template] appeared first on Ray L. Perry.
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Blog postGetting your voice heard in online marketing can be a difficult task. With the sheer volume of information and sources, it's easy for the corporate marketer to have their official messages reach the audience. The message you put out needs to be clear,concise and able to hold the readers attention.The expert on your company,is you, […]
The post Get Your Message Heard With This Simple 5- Step Checklist appeared first on Ray L. Perry.
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Blog postThe professional oriented social media website, Linkedin, has started to diversify its services to its members. In 2017, the website published a report describing the topics members were most interested in. One of the most popular topics published by members was social media marketing. The best way to reach customers via social media is difficult […]
The post How To Catch Someone’s Attention on LinkedIn appeared first on Ray L. Perry.
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Blog postThis app might help you if you had to get gas in a hurry and don't want to waste time. Something like this has never been launched before but there are definitely practical reasons for it. This is also good because not everyone carries cash anymore. Many people handle their finances electronically. It is becoming […]
The post Jaguar and Shell launch in-car app for cashless gas station payments appeared first on Ray L. Perry.
Books By Ray L. Perry
Local SEO: Proven Strategies & Tips for Better Local Google Rankings (Marketing Guides for Small Businesses)
Dec 08, 2015
$1.99
Available for download now.
$9.95
In Stock.
More Buying Choices
$5.95
(12 Used & New offers)
Small Business Owner's Guide To Local Lead Generation: Proven Strategies & Tips To Grow Your Business!
Jun 22, 2015
$9.95
Available for download now.
$14.95
In Stock.
More Buying Choices
$1.65
(26 Used & New offers)
Renewable Referrals: How to Cultivate More Profits
Oct 15, 2014
by
Debbie DeChambeau ,
Ray L. Perry ,
Jeff Stec ,
Rosie Taylor ,
Kelly Weppler Hernandez ,
Dawn Westerberg
$5.95
Available for download now.
$9.95
In Stock.
More Buying Choices
$5.24
(15 Used & New offers)
Do Leadership: A Step by Step Guide to Doing Thought Leadership for Solopreneurs & Small Business Owners
Jun 13, 2016
$5.95
Available for download now.
$9.95
In Stock.
More Buying Choices
$8.37
(10 Used & New offers)
$1.99
Available for download now.
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