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Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World Paperback – April 1, 2010
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Re:Imagining Change is such an incredible resource! This is a book to consume, to go over meticulously, mark up, share with friends, and keep within arm's reach on the shelf.” Adrienne Maree Brown, executive director, The Ruckus Society
"The book offers organizers and advocates a new and necessary way to understand and transform the impact of stories on our public life." Malkia Cyril, director, Center for Media Justice
"As we discuss the events of the day and spread our stories of positive change, it is up to all of us to chose our memes wisely, and to tell the story that reflects our values and frames the future we really want. Humanity’s greatest gift is our power to create images and frame ideas so let’s be smart about how use it . . . Psst, Pass it on!" Yes! Magazine
"A lot to offer for such a small book . . . If you’re interested in campaign strategy, you’ll want to order a hard copy and take notes." Make Wealth History
"The potential to challenge us to use tactics that effectively take on the assumptions of the powerholders and help make change happen." Making Waves #22
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Top Customer Reviews
This book, "Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world" by the smartMeme folks changed my mind. It makes sense. The basics is that when you're embarking on a campaign to win change, you need to redirect the overall story. For instance, in the whaling industry, if the dominant story is that whales are monstrous beasts and whaling is a romantic profession, your job is to change that story through attacking that story. Through various points of intervention, like where the decisions are made, where the story is consumed, where it is produced, you can get a story to the point where people see whaling, for instance, as a barbarous attack on mostly harmless creatures. Or changing the story of the conquest of native americans, bringing to abuses by large corporations by defaming their brand, or in general moving public opinion against a target or idea and for a group or idea by the use of story.
Pretty interesting stuff and a good read for anyone who's interested in thinking about strategies of social change and how to make things happen that make the world a better place.