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Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence Hardcover – September 28, 2017
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From the Back Cover
If an entrepreneur wants to grow her business, she must expand her network. Reach Out is your guide to connecting with the right people, in the right way, and positioning your business for the success you have always imagined.
―MIKE MICHALOWICZ, author of Profit First
The concept of ‘Reaching Out’ has been proven to transform careers, yet for many it still feels daunting. Molly Beck is about to change that with this accessible, practical guide to networking. With Reach Out, she gives readers every tool they need to build and nurture relationships―and ultimately unlock amazing opportunities for their careers.
―ADRIAN GRANZELLA LARSSEN, Founding Editor and Editor-at-Large of The Muse
Reach Out helped nudge me to connect to peers and leaders I admire, something I’d been thinking about for a long time. The next three weeks of my calendar are already full of coffee and lunch meet-ups. I can already see opportunities for new roles, strategic partnerships, and expanding my network of likeminded professionals to learn from.
―DEVASHISH KANDPAL, VP of Product at Skillshare
About the Author
Molly Beck is the founder of podcast creation site Messy Bun; creator of the lifestyle blog Smart, Pretty & Awkward; and a marketing expert who has provided digital strategies for numerous companies including Forbes, Venmo, Rice University, and Hearst. Her work has been featured in Business Insider, Parade, Refinery29, Lifehacker, The Boston Globe, and more.
Top customer reviews
The essence of the Reach-Out plan is to identify your “targets” and launch a plan to winningly connect with each target. Molly calls this the “Reach Out Strategy Plan.” The idea is simple--You schedule a time each day to contact a “target.” Here’s the key: You offer at least two “gifts,” then perhaps ask a favor. The idea is to offer something genuinely helpful, and not just try to freeload off people.
The author lists different possibilities for gifts. A gift can be a lead, some special information, an introduction, or perhaps a free copy of your book. Something simple, but genuinely useful.
The author suggests first doing a simple “Love/Don’t Love Career Test.” On a piece of paper, list “Love” on one side, and “Don’t Love” on the other. Think of your regular activities and sort them to either side. Then, list some ways to do more of the “Love” things and less of the bad stuff. Finally, “brainstorm all the different people who could help you reach your goals.” These folks are your potential Targets.
There is one really important point in this book that would be easy to miss. Here it is: The contacts that are on the edge of your network will likely yield more fruit than your base. What—how can that be? Molly explains this paradox: “Strong ties tend to give us redundant knowledge.” That is, your close friends and colleagues tend to just repeat ideas that you already know about. It’s the many distant contacts that yield new information and ideas.
The author does a few things that make this book a LOT easier to read: First, she has simple bullet points at the end of each chapter, covering the main points. Secondly, she provides, in Appendix B, a summary of each action item, chapter by chapter. She calls this, “Your Reach Out Strategy Plan.”
So all in all, I found REACH OUT to be a useful, practical book, with a few really golden nuggets. I especially liked her explanation of the importance of peripheral contacts. If you get nothing else from this book, don’t miss that point.
Advance Review Copy courtesy of the publisher.
For another good book on the subject, I really like, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.