Read Me: 10 Lessons for Writing Great Copy 01 Edition, Kindle Edition

by Gyles Lingwood (Author), Roger Horberry (Author) Format: Kindle Edition

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ISBN-13: 978-1780671819

ISBN-10: 1780671814

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Paperback

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Editorial Reviews

About the Author

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. Roger has published two books on copywriting and his work has appeared in the D&AD Annual, which he has also judged.

'Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.

--This text refers to the paperback edition.

Review

"[For] anyone who wants to be a better, snappier, more compelling writer." GeekDad --This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B00P2FDORE
Publisher ‏ : ‎ Laurence King Publishing; 1st edition (September 22, 2014)
Publication date ‏ : ‎ September 22, 2014
Language ‏ : ‎ English
File size ‏ : ‎ 36092 KB
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 192 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #4,463,751 in Kindle Store (See Top 100 in Kindle Store)
- #857 in Technical Writing Reference (Kindle Store)
- #2,396 in Technical Writing Reference (Books)
- #4,242 in Communication Reference (Kindle Store)

Customer Reviews:
56 ratings

Customer reviews

5 star		76%
4 star		5%
3 star		12%
2 star		3%
1 star		5%

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Top review from the United States

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monica mego

So useful and full of inspiring examples

Reviewed in the United States on December 5, 2019

I can't believe this hasn't been reviewed yet, I feel as if this book is a mini encyclopedia of the best copies I've ever seen. Also, as a whole, at least for me, has been like a bomb of good techniques to improve my writing.
One of the best investments I've made.

Helpful

Top reviews from other countries

James Pettecrew

Buy Me.

Reviewed in the United Kingdom on July 8, 2017

Verified Purchase

A couple of months ago, I decided to change career and become a copywriter. An hour's careful searching online left me with a 'short'list of two dozen books which seemed as though they would give me a good introduction to this field. I chose 'Read Me' first because it had already had several excellent reviews. This is another one.

The authors are fine exponents of their art. They write in a clear and engaging manner and numerous inspiring examples of the copywriter's craft illustrate the theory and practice behind the words we see every day. Throughout the book leading figures in the field have distilled their best advice into single page summaries which are wonderful motivation for the uncertain times which any writer will experience. Each chapter ends with a couple of practical workouts which are as fun as they are challenging.

Reading this book has confirmed for me that my new career path is the right one and I am not exercising my new found skill of hyperbole when I say that it might just be the one I turn to most over the next ten years.

One person found this helpful

Graeme Piper

One of the best books available for copywriters.

Reviewed in the United Kingdom on November 4, 2014

Verified Purchase

This is a really great book for writing beginners and writers who have more experience. There are gems of info on each page that are genuinely helpful, together with practical tasks in each chapter for the reader to complete to put into practice what they've just read.
There are loads of books about copywriting available and nearly all of them have their merits, but this is so well thought out and visually appealing that it jumps ahead of them. The style in which it's written is also really well handled - really conversational and easy to read. Top marks! Highly recommended!

3 people found this helpful

Read Me? Read it. Loved it.

Reviewed in the United Kingdom on October 21, 2014

Verified Purchase

I'd heard positive things about Read Me on Twitter and I wasn't disappointed. For those hoping to break into copywriting or in the first few years of a career in the sector, it offers a step by step guide to the basics, along with exercises or 'workouts' to put each lesson into practice. For longer serving copywriters keen to stay fresh and continue honing their skills, it's an up-to-date reminder of what we do, why, how and where perhaps we could be doing even better. (For those of us old enough to have learned our trade on the job, it also offers an interesting glimpse into how present day university courses approach the discipline.)

Bringing the lessons to life throughout are real life examples from past and present... a joy to read in themselves. Add to this the conversational tone of voice and colourful design and Read Me makes for a really entertaining read. I've already recommended it to several others, client-side included, but I'm hanging on to my copy!

9 people found this helpful

alwaysean

Get the basics right next time!

Reviewed in the United Kingdom on August 29, 2020

Verified Purchase

Not a bad book but it makes a few grammatical errors: unforgivable in a book about writing. For example their example of the passive voice is not actually passive and the authors seem to think the pronoun 'we' is in the third personal plural.

Jennifer Rose Keywood

Wish I had read this a long time ago!

Reviewed in the United Kingdom on February 3, 2019

Verified Purchase

This isn’t another text book. It’s educational and enjoyable - surprising, I know! I think I actually laughed on the train at some bits. A worthwhile read.

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