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Reading Virtual Minds, Volume I

4.6 out of 5 stars 9 customer reviews
ISBN-13: 978-0984140305
ISBN-10: 0984140301
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Product Details

  • Paperback: 198 pages
  • Publisher: Northern Lights Publishing (October 18, 2009)
  • Language: English
  • ISBN-10: 0984140301
  • ISBN-13: 978-0984140305
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #3,777,534 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
For me, reading this book crystallized many of the concepts that underpin NextStage technology, and I feel like I am better able to articulate its promise. As I read, a foundation was built - barely perceptible - it wasn't just a string of "aha moments"; it was more like pieces falling into place and gaps being filled. Clearly if you've ever wondered what the technology is all about or how it came to be, this book is for you. However, it's perfectly obvious that this book is a must-read for anybody who has heard Joseph speak about the NextStage technology over the years. What is less obvious, perhaps, is that this is not a book only for web analysts or other web technologists. I believe this book will appeal also to anyone fascinated by human behavior, invention, science, and technology. If you happen to be a web analyst who also happens to be fascinated by those things, congratulations: you have found your ideal weekend reading. I very much look forward to the next volume.
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Format: Paperback
I have been learning from Joseph in various ways for several years - sometimes in person, often through his writing. We have worked together on various projects together. His humor, stories and patience have been great aids to me as a novice in navigating social media in various forms. That humor, the story telling, insight and patience all come through in this book. It is not a "how-to," but rather an engaging introduction to his very original way of thinking about how individuals reveal themselves through their behaviors. My only critique is that at times I wish he had written a longer book: Some short paragraph would cause me to think about something in a new way and I wanted to explore what he meant and what I thought about it. Fortunately, he cross references his many writings elsewhere and promises a second volume. Through this book, I'm still learning from him, and that's the highest recommendation I can give anyone's (nonfiction) book.
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Format: Paperback
Think of every science fiction movie and television show you've ever seen. Remember every scene where any physical object, from a robot to a chair, interacts with an individual according to their size, preferences, mood, etc.

Evolution Technology ("ET" for short), is the technology behind Reading Virtual Minds. The scenes you're remembering? ET makes them possible. All of them.

To sum up the book, "The human brain is wired in a specific way and is bound by the rules of that wiring. Anything which can't be attributed to direct cause and effect of that wiring must be unique to the individual using the computer [or any object]."

Age is unique.
Gender is unique.
Emotional engagement is unique.
Excitement is unique.
Frustration is unique.
Confusion is unique.
The threshold required to reach any of those emotional states is unique for each individual, and that barely scratches the surface. The list seems to be limited by the number of times someone asks "Can ET ______?".

The answer? Yes. It can. Further, Evolution technology is small, fast, and works with any human/object interface.

Re-stated so you don't miss that. It applies to -any human/object interface-.

* Education: Imagine being able to know the learning potential of any student in the classroom, and the moment any get confused.
* Education2: PCs (or iPads): Imagine eBooks that tailor themselves to the way your brain learns, so you can instantly recall what you read six months earlier.
* Human Resources/Management: Imagine live measurements of every departments' staff satisfaction level.
* Marketing: Imagine knowing which pages of your website bored your visitors before they decided to leave.
Read more ›
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Format: Paperback
I read this as someone who is a novice user of social media. Ok, I have a web-site, and use LinkedIn and Facebook, and just began writing for a blog that Joseph writes for, too. But I still say I'm a novice. Why? My simple web-site went up 15 months ago, I started using LinkedIn 12 months ago, and 9 months ago I became a some-time user of FaceBook with a few close family and friends. Until I met Joseph and heard him give a presentation on social media, even though I used these tools, I really didn't understand their power to connect people to each other (and here's the good part) to me. Intrigued, I decided to buy his book and read it. I was surprised, unnerved actually, to learn how much can be inferred about me from my on-line presence using text choices, images, language, even interaction patterns (such as where I point and click on the screen and for how long). Having a background in psychology and organizational behavior, I was familar with the idea that humans are interpreters and creators of symbolic communication. My effectiveness as a consultant, researcher, and teacher, depends on me being able to be a good reader of people. What I didn't realze until I read this book was how well my mind could be read "virtually." An excellent, easy to read, and fascinating introduction to this topic by a noted expert.
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What I loved the most about the book is that it comes with a scientific approach towards web analytics and behavioral targeting. On one side, Joseph has a strong background in sociology, anthropology, psychology and many other interconnected sciences. On the other side he loves the web. It was just a matter of time before putting them together (around 15 years of research, actually). The Internet is a very complex communication medium and he really treats it as such. Online behavior is not offline behavior done online.

The book is mind blowing... especially the experiments that Joseph has implemented on different websites. At every page you find yourself saying out loud "Ohh Common, that can't be real!" just that at the next page everything is explained and becomes common sense. While many web analytics and behavioral targeting books out there are rather about cookies, numbers and statistics, for Joseph everything is about people. That's why this book was so different than anything I have read so far.
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