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Reading Virtual Minds Volume I: Science and History, 4th edition (Volume 1) Paperback – August 19, 2015
About the Author
Joseph Carrabis is Founder and Chief Research Officer of The NextStage Companies and helps clients understand how people think and react to marketing, leveraging that information to improve marketing efforts. He has been awarded patents for NextStage’s Evolution Technology, creating a new, disruptive field of technology and applications. Evolution Technology allows any programmable device to understand human thought and respond accordingly. He has designed, developed and delivered over 100 tools that analyze everything from group and individual social behaviors to product design and development to community development and monitoring to consumer psychology to resume analysis and improvement to finding compatible life-partners to personal growth to training measurement for governments, businesses and individuals worldwide. He is a Senior Research Fellow at the University of Southern California’s Annenberg Center for the Digital Future; a Senior Research Fellow and Board Advisory Member for the Society for New Communications Research; a Founder, Senior Researcher and Director of Predictive Analytics for the Center for Adaptive Solutions; a member of Scientists Without Borders; has served as Chief Neuroscience Officer and currently advises the event industry about the neuroscience of events, conferences, conventions and trainings. Joseph has authored over 25 books, including "Reading Virtual Minds Volume I: Science and History" and "Tales 'Told Round Celestial Campfires".
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The first quote I gave, "behavior (is) the external demonstration of internal states" - when paired with other lessons I have been able to glean from this book - has inspired me to slow down and to listen to my subordinates. When you understand that human behavior - while it is often influenced by external factors - is solely based on what has been built over time within, you can better inspire your subordinates. For example, aligning personal goals with organizational goals.
The second quote "recognizing people through the sum of their parts is true even through machine interface. Recognizing individuals through a machine interface has been known since human-machine interfaces were first used..." reinforced the idea that we are individually unique: there is only one of us. And yet, each part of us can be categorized, which means we are not wholly unique. And meditating on that ambiguity, my friend, will lead you to a treasure trove of life lessons.
This is just a small part of the ways in which my personal filter was influenced while reading this. Not to mention included within is a pretty cool story of the development of an intelligent program. I like to think of it as a digital Anthropologist in the Field.