Buying Options

Print List Price:	$41.00
Kindle Price:	$9.99 Save $31.01 (76%)

Promotions apply when you purchase

Deliver to your Kindle Library

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.

Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

There was an error. We were unable to process your subscription due to an error. Please refresh and try again.

Ready, Fire, Aim: Zero to $100 Million in No Time Flat by [Michael Masterson]

Follow the Author

Michael Masterson

Ready, Fire, Aim: Zero to $100 Million in No Time Flat Kindle Edition

by Michael Masterson (Author) Format: Kindle Edition

348 ratings

See all formats and editions

Price

New from

Used from

Kindle

"Please retry"

$9.99

—

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Hardcover

"Please retry"

$25.98

$90.97

$25.98

Paperback

"Please retry"

$32.99

$27.81

$24.95

Audio CD, MP3 Audio, Unabridged

"Please retry"

$27.29

—

Kindle
$9.99 Read with Our Free App
Audiobook
$0.00 Free with your Audible trial
Hardcover
$25.98

15 Used from $25.98 4 New from $90.97
Paperback
$32.99

10 Used from $24.95 22 New from $27.81
Audio CD
$27.29

1 New from $27.29

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Print length

557 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

August 30, 2022
File size

699 KB
Page Flip

Enabled
Word Wise

Enabled
Enhanced typesetting

Enabled
See all details

Alex Hormozi
11,189
Hardcover
3 offers from $25.14
Russell Brunson
1,353
Paperback
39 offers from $13.07
Jason Fladlien
204
Paperback
11 offers from $19.32
Aaron Ross
1,285
Kindle Edition
1 offer from $9.99
Noah J. Goldstein Ph.D.
772
Paperback
68 offers from $4.42
Mark Roberge
738
Kindle Edition
1 offer from $15.00

Editorial Reviews

Review

"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark--stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it--over...and over...and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."

-- "Robert Ringer, author of To Be or Not to Be Intimidated?"

"Michael Masterson's Ready, Fire, Aim hits the mark--dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career...just starting out or already at the $50 million level...you'll better understand the challenges you face. And you'll get some bull's-eye insights about how to overcome them."

-- "Bill Bonner, founder and president, Agora Inc."

"This is an extraordinary book--full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."

-- "Brian Tracy, author of The Way to Wealth"

"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"

-- "Dr. Joe Vitale, author of The Attractor Factor" --This text refers to an alternate kindle_edition edition.

From the Inside Flap

Praise for READY, FIRE, AIM

"This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible."
—Brian Tracy, author of The Way to Wealth

"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"
—Dr. Joe Vitale, author of The Attractor Factor

"Michael Masterson's Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some bull's-eye insights about how to overcome them."
—Bill Bonner, founder and President of Agora Inc.

"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark—stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it — over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
—Robert Ringer, author of To Be or Not to Be Intimidated?

Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.

Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:

Start a business from scratch and make it profitable quickly
Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them

It takes more than money to build a profitable business—it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.

--This text refers to the paperback edition.

From the Back Cover

Praise for READY, FIRE, AIM

“This is an extraordinary book―full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible.”

―Brian Tracy, author of The Way to Wealth

“Wow! A powerhouse book packed with tried and tested street-smart wisdom. I’m impressed!”

―Dr. Joe Vitale, author of The Attractor Factor

“Michael Masterson’s Ready, Fire, Aim hits the mark―dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career … just starting out or already at the $50 million level … you’ll better understand the challenges you face. And you’ll get some bull’s-eye insights about how to overcome them.”

―Bill Bonner, founder and President of Agora Inc.

“Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark ―stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he’s actually done it ― over … and over … and over again. The number of successful businesses he’s built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book.”

―Robert Ringer, author of To Be or Not to Be Intimidated?

Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It’s helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.

Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:

Start a business from scratch and make it profitable quickly
Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
Duplicate your winning strategy in several businesses, so you never have to worry about “needing” any one of them

It takes more than money to build a profitable business―it takes a unique set of skills and strategies. With Ready, Fire, Aim, you’ll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.

--This text refers to the paperback edition.

About the Author

Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

--This text refers to the paperback edition.

Review

"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark--stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it--over...and over...and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."

-- "Robert Ringer, author of To Be or Not to Be Intimidated?"

"Michael Masterson's Ready, Fire, Aim hits the mark--dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career...just starting out or already at the $50 million level...you'll better understand the challenges you face. And you'll get some bull's-eye insights about how to overcome them."

-- "Bill Bonner, founder and president, Agora Inc."

"This is an extraordinary book--full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."

-- "Brian Tracy, author of The Way to Wealth"

"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"

-- "Dr. Joe Vitale, author of The Attractor Factor" --This text refers to the audioCD edition.

Product details

ASIN ‏ : ‎ B0BCKSJZ8T
Publication date ‏ : ‎ August 30, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 699 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 557 pages

Best Sellers Rank: #87,347 in Kindle Store (See Top 100 in Kindle Store)
- #9,881 in Nonfiction (Kindle Store)

Customer Reviews:
348 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

About the author

Follow authors to get new release updates, plus improved recommendations.

Michael Masterson

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

MICHAEL MASTERSON has developed a loyal following through his writings in Early to Rise (ww.earlytorise.com), an e-newsletter published by Agora, Inc. that mentors hundreds of thousands of success-oriented individuals to help them achieve their financial goals.

Masterson has been making money for himself and others for almost four decades. At one time or another, he's owned and run multi-million dollar companies that were public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit.

Masterson is the author of the Wall Street Journal bestsellers Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads... and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire. His next book, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire (John Wiley & Sons) will hit bookshelves in October of 2006.

Customer reviews

4.5 out of 5

348 global ratings

5 star		78%
4 star		10%
3 star		5%
2 star		1%
1 star		6%

How customer reviews and ratings work

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Nathan Schock

Growing Past the $10 Million Plateau

Reviewed in the United States 🇺🇸 on July 5, 2020

Verified Purchase

sReady, Fire, Aim is the result of a retreat serial entrepreneur Michael Masterson led for other entrepreneurs. He wanted to impart the lessons he had learned from a 30-year career starting and running several multi-million-dollar businesses. The subtitle states his objective for the book, teaching the reader to take a business from "Zero to $100 Million in No Time Flat."

The two biggest ideas in the book are the importance of action (thus, the book title) and that going from zero to $100 million encompasses four distinct stages in the life of a company. Having read the Five Second Rule, 10X, and many other books, I knew the first point well. It's the second that I will focus on.

According to Masterson, each of the four stages of a business has different problems, challenges, and opportunities and requires different skills from the entrepreneur running the company. The stages are:

1. Infancy ($0-1 million in revenue)
2. Childhood ($1-10 million)
3. Adolescence ($10 million to $50 million)
4. Adulthood ($50 million to $100 million and beyond)

The stage that was the most interesting to me (because it faces many of the challenges my company, FiveFour, solves for business leaders at this level) is adolescence. Once a company grows to or near $10 million, the growth almost always comes with a new set of challenges.

At this size, there is at least one or two levels of management between the founder/CEO and the front-line workers who engage with the company's customers. Those employees do not have the benefit that existed in the first two phases of business growth - proximity to the founder/CEO. Companies that reach $10 million in revenue usually do so because the founder/CEO built a culture around taking care of the customer. With multiple levels of management, they no longer talk directly to every employee and are unable to directly impart their culture and expectations of how the customer should be cared for.

The way this usually shows up in a company is through disgruntled customers. Masterson writes: "The most important disconnect has to do with the priority you had established to make sure every customer would be handled with the utmost of care and consideration." The business is in need of a transformation. A transformation from focusing almost exclusively on customer acquisition to one that now focuses equally on customer retention. Masterson calls it customer service, but were he writing today rather than the mid-2000's, he would likely recognize that the customer experience is even more important.

The leader accomplishes this transformation by a focus on operations and training, communicating the vision, joint ventures and hiring stars and superstars. He's dead-on with that list, but a few of his methods are decidedly lacking. For example, to communicate the vision he advocates writing a monthly memo. To solve this communication gap that he has so accurately identified takes much more than a written letter once a month.

And it's behind that small defect that my larger problem with the book arises. Those memos worked for him and a client of his. That's 98% of what you get in this book: his personal experience as an entrepreneur. Masterson has no time for theory. The only time I can remember him quoting an organizational theorist was to disagree with him.

That's not a debilitating problem and it doesn't erase the good that comes from the book. After all, Masterson wrote it to impart what he learned from his entrepreneurial journey. But it is a limitation that the reader should be aware of. This book is just one source - a good one, but just one - and will need to be supplemented with other resources especially the further we get from the day it was written.

37 people found this helpful

Helpful

Slow Start, Very Strong FInish

Reviewed in the United States 🇺🇸 on January 17, 2008

Verified Purchase

Masterson, strong ego and all, comes right out and let's you know that you need help in the form of other people in this journey. He gives you a ballpark formula for estimating the numbers of employees you'll want to have at various levels of business growth. Most entrepreneur's never think of such a notion.

Section two of the book begins with one of the most important factors business people should know and don't. The question is, what % of time and money needs to be spent on selling vs. everything else. Masterson has the right answer. If people stop reading the book right here, they will have gotten their money's worth. Most people start a business thinking that the products and services are the focal point. There's no doubt they are crucial, but the focal point is elsewhere....

Page 57 has the most important piece of wisdom in the book...it's one of the hardest things for entrepreneur's to do, but one thing is certain, it will make or break you in business. Masterson is clear cut in his description.

The remainder of Chapter Four contains basic advice...that almost no one will follow and it will cost them their business if they don't.

Chapter Five, Masterson gives the reader his Optimum Selling Strategy. A very frank and transparent look at his personal marketing strategy and philosophy which I found thorough and easy enough to model for most of the startups I've helped with.

Next up is a discussion of writing copy. Not much is more important in business and Masterson does a nice job of laying out a solid strategy here.

As the book evolves, Masterson reveals what all those who are successful and respected in the information business know. You have to give a far more than you expect in return to succeed. There may be no greater truth.

It's hard in the short run to do this because people see themselves as working for "free." But the fact is that you are a farmer planting seeds. Masterson calls "The Hoarder" the person who wants to give others little so he has much for himself...and he dismisses the notion as insane (my word, not his).

The rest of the book is filled with useful tactics and strategies.

The book is worth far more than the price asked. One of the great things about reading a book written by someone with a...significantly large ego is that they tend to impress or try and impress you with what they know.

Fortunately Masterson does just that.

I don't know Michael personally though we've been in similar businesses for years. After reading this book a solid respect for his wisdom, intelligence and foresight has been solidified within.

I will recommend this book to all readers of Coffee with Kevin Hogan and particularly those who are thinking about going into biz for themselves.

Really well done, easy to read, perhaps life changing.

Kevin Hogan
Author of The Psychology of Persuasion
and
The Science of Influence

27 people found this helpful

Helpful

Top reviews from other countries

Paul Simister

Answers two big questions

Reviewed in the United Kingdom 🇬🇧 on July 21, 2020

Verified Purchase

I'm a fan of the author and I looked at this book many times before buying it. My problem was that it has always been expensive and I prefer my books in kindle format.

I tried the published summary of the book and it convinced me that the author has a powerful message which I really needed to discover in full. So I bought the audio book, enjoyed it so much that I bought the hardback as well.

The book sets out to answer two big questions:
1) How do you start-up a business from scratch?
2) How do you take an established business to the next level?

It sets four different stages for the business (which I agree with) but I don't agree with the financial values quoted. I feel they are too big and generally I prefer to think about size in terms of the number of employees. I feel it's a better guide to the complexities involved in managing the business. The book goes on to look at employee numbers but I think there is an inconsistency between revenue and employees.

These levels are:
1) Infancy - just starting out - getting to $1 million in revenue
2) Childhood - the fast growth stage - from $1 million to $10 million
3) Adolescence - $10 million to $50 million
4) Maturity - $50 million to $300 million

The book focuses on the main challenge in each stage i.e. getting your first sales, adding more products to become profitable, developing systems and getting the business to run itself and continue to grow.

The book was published in 2006 and that's five years before Eric Ries published his book "The Lean Startup". Both have the united theme that the earlier you test your product idea with real customers, the better it will be.

Unlike the Ries book, this book focuses o the sales and marketing issues. It argues the entrepreneur must become the expert in selling, to such an extent that sales and marketing should take up 80% of your time. This isn't what many people want to hear but the product and service just need to be "good enough". Don't waste time on perfecting it in your eyes without selling. This is also the message from The Lean Startup where the concept of the Minimum Viable Product is explained.

With this in mind, the book explains how to develop your Optimum Selling Strategy (OSS). You just want to know how to sell your particular product in your particular market and you must not spread your learning and activities too widely on too many different marketing and selling techniques.

The Optimum Selling Strategy is based on answering four questions:
1) Where are you going to find your customers?
2) What product will you sell them first?
3) How much will you charge for it?
4) How will you convince them to buy?

This is the vital task in the first stage, infancy. Moving on to Childhood or the fast growth stage, the challenge is to identify, develop and sell more products. These two stages are were the vast majority of the text is focused. This is getting the business established and consistently profitable.

The author has interesting ideas in the Adolescence stage too but the final stage is glossed over in a few pages.

This is a great book and I recommend it very highly. I very much approve of the emphasis it puts on sales and marketing. As management guru Peter Drucker said, there is only one purpose of a business and that's to create customers. Quite simply, without customers there isn't a business.

There are some excellent marketing books available to read but too often they encourage you to try too many techniques too quickly. Once you have one method working, I certainly believe you should add a few more but getting that first method is critical.

Many of the stories from the book come from the author's experience in information marketing. He is one of the people behind the remarkably successful Agora publishing empire. However the concepts explained apply much more widely.

Paul Simister helps frustrated business owners who are stuck, get unstuck.

9 people found this helpful

Amazon Customer

Serious quality issues with the Kindle Edition.

Reviewed in the United Kingdom 🇬🇧 on December 12, 2022

Verified Purchase

First, I am an enthusiastic fan of the author and have read several of his works.

This is a commentary on the Kindle Edition of this book which is published in what can only be described as a draft format. Sentences start mid-paragraph, bullet points are presented as "r's. Figure images are not available and instead, there are lists of numbers and letters that don't make any sense. I have attached some pics. Unacceptably poor.

Overall, very disappointed with the quality of this product.

3 people found this helpful

Harry Twain

I Like It From Go!!!

Reviewed in the United Kingdom 🇬🇧 on November 10, 2012

Verified Purchase

I liked the emphasis on selling should be your first priority so simple but often its one of the down the list things which easily get overlooked or not as important as other things, such as better quality better equipment etc.

Without sales you do not have a business as cashflow is so important in the early stages just this first chapter alone has been an eye opener and worth the price of the book, I'm still going through but I've already paid for the price of this book a few times over already just from the information from these first few chapters alone.

Worth it!!!!!

2 people found this helpful

P. Stanway

An incredible, must-read.

Reviewed in the United Kingdom 🇬🇧 on November 23, 2013

Verified Purchase

What a delightful book. The wealth of knowledge, experience and wisdom of Michael Masterson leap out at you from every page. There are no wasted words here; just pure gold. He imparts all of this in the manner of an older sibling, with genuine care, trying to pass on the most important information and always straight to the point.
Every type of business, at any stage, can benefit immensely from this book and I can't recommend it highly enough.
You'll save thousands of dollars, and precious time, avoiding the most common pitfalls, very quickly ascertain the viability of your ideas/products/services, how to upscale and expand when you find your winner.
This book is a complete attitude changer and gave me a much larger vision. Delivered with friendly humility, the reader is treated as an equal by an astounding achiever. Even if it isn't your goal to reach $100 million, or more, the blue print and principles are laid out right in front of you by a man who has done it over and over. It becomes no longer a matter of whether or not you can, but if you want to.
I have devoured dozens of books in this field, but this one is priceless. Full of practical measures that you can implement immediately, you will be thrilled that you made this purchase.

6 people found this helpful

K Campbell

Life changing book if you want to getting into selling ...

Reviewed in the United Kingdom 🇬🇧 on November 28, 2016

Verified Purchase

Life changing book if you want to getting into selling physical products.
Foundational advice on building a $1million or more in revenue physical product business.
You can layer up with advice in Ready Fire Aim, with tactical marketing.

Buying Options

Buy for others

Buying and sending eBooks to others

Follow the Author

Ready, Fire, Aim: Zero to $100 Million in No Time Flat Kindle Edition

More items to explore

Editorial Reviews

Review

From the Inside Flap

From the Back Cover

About the Author

Review

Product details

Videos

About the author

Michael Masterson

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries