- Hardcover: 400 pages
- Publisher: Wiley; 1 edition (January 2, 2008)
- Language: English
- ISBN-10: 0470182024
- ISBN-13: 978-0470182024
- Product Dimensions: 6.3 x 1.2 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (123 customer reviews)
- Amazon Best Sellers Rank: #79,681 in Books (See Top 100 in Books)
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat Hardcover – January 2, 2008
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From the Inside Flap
If you had the opportunity to work where, when, and with whom you wantedall while getting paid very wellwould you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you'll discover:
Why selling is your first business priority and the one thing you should never stop doing
The handful of numbers that are critical to every business
When to cut your losses short and when to let your winners run
The front-end/back-end method of doubling profits easily
Why having a Plan B is as important as Plan A, and when and how to create it
The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business
Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion-dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he'll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.
To start and grow multimillion-dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in-depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.
From the Back Cover
Praise for Ready, Fire, Aim
"This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."
—Brian Tracy, author of The Way to Wealth
"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"
—Dr. Joe Vitale, author of The Attractor Factor
"Michael Masterson's Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some 'bulls' eye' insights about how to overcome them."
—Bill Bonner, founder and President of Agora Inc.
"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark —stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it — over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
—Robert Ringer, author of To Be or Not to Be Intimidated?
Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.
Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:
Start a business from scratch and make it profitable quickly
Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time
Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them
It takes more than money to build a profitable business—it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.
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Top Customer Reviews
Full disclosure: I am big fan of the author's wisdom through my daily reading of the thoughtful e-newsletter, Early To Rise. Masterson's philosophies, on both life and business, delightfully combine old fashion values (hooray!) with insight into the nature of the changing world.
There is much to like about this book. The author's depiction of the key issues in different stages of growth is well done. The anecdotes from his personal experiences, both good and bad, are interesting. But, it is his focus on the importance of SALES that makes this is a must read, especially for entrepreneurs in love with a product or idea. Ultimately, it is SALES that determines true success...not mere buzz, accolades or the like. And, this book is chuck-full of sound advice with respect to growing the top line so as to ultimately achieve bottom line success.
Here is the top line on this book...I think so much of this book that I intend to use it as the primary guide/grading mechanism for my newest business being launched (in the info products area where Masterson has so clearly demonstrated exceptional success). We will write a sizable check to the author's charity of choice when our business hits annual revenue of $100MM to reflect our appreciation for this roadmap to that level.
I am currently a Stage 1 business owner, and I found his advice refreshing. There's a lot of theory being promoted by so-called experts in entrepreneurship. The problem with it is that the overwhelming majority of these "experts" have no experience actually growing a business. They focus on the things that don't really matter like getting a pretty website or company brochure.
Instead, Michael reminds us that in the beginning, making sales is everything. He correctly states that at least 80% of your time should be spent on selling/marketing and only 20% on everything else. Once you're making sales as a Stage 1 business, you have the resources to address your other business needs.
Another great point that he made was when he said, "To be consistently successful, you need to anticipate the market, not follow it." This will enable you to become a market leader instead of a "Me too" competitor.
In addition to that, Michael talks about the importance of testing. Too many entrepreneurs make the mistake of wasting a lot of money and time on an idea that is going nowhere. Had they tested the concept first, they could have come to the conclusion that their idea was a bad one a lot sooner and saved money, and more importantly time.
As a result, I choose the cover of my new book by letting the market decide on two designs. The cover I chose was the runaway winner and it wasn't the one I thought would win. It was a great reminder that YOU are not buying your product, the market is and you should let them tell you what's the winning idea.
I have read and continue to read a lot of business books but this one was one of the most practical, timely, and valuable books that I have read in a long time. I will continue to use this book as a resource for years to come.
I have read many, many "business" books over the years that don't give any practical knowledge, only theory. This book, however, has real world and real work experience that any entrepreneur can use immediately.
It doesn't make any difference if you are just starting out or already have a business that is making $1 million, $10 million, or $50 million. This book can help you. Michael states the challenges and problems and offers solutions in a way that any business owner can understand and almost be able to implement immediately.
He discusses the four stages of businesses life which are, infancy, childhood, adolescence, and adulthood. In these four stages you go from zero to $1 million and then $10 million and beyond. In each stage he discusses the challenges that you will face and offers advice on how to meet those challenges. In this book you will read about things that have proven to work time and again. These are concepts such as:
Why you should never stop selling and why selling should always be your number one priority.
Why there are a handful of numbers that are critical to every business and what those numbers are.
What is the front-end/back-end method of selling and how it can double your profits.
Why having a Plan B is as important as having a Plan A.
These are just a few of the many ideas and concepts you will learn from this book. Every serious business owners needs to take advantage of all the information in this book.