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Ready, Set, Sold!: The Insider Secrets to Sell Your House Fast--for Top Dollar! Paperback – February 27, 2007
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Lesson 1 is that it doesn't hurt to be a mediagenic author; name recognition--as in NBC expert and TV host Corbett (and, by the way, author of Find It, Fix It, Flip It! 2006)--counts, as does his life experience in flipping 30 pieces of property. Lesson 2 is that real estate and all its attendant information sells. Think Donald Trump, as one prime example. Lesson 3 is that it's all about business; leave emotions behind when marketing real estate. Much of the advice proffered here is in the professional know-how category. Such as declutter the rooms, inside and out (or, as Corbett says, save it/store it/sell it/check it); paint, repair, and otherwise make sure it's squeaky clean; hire a professional realtor (avoiding the FSBO lure); and never close on a Friday. Lots of tips around Ready, Set, Sold (RSS) sales successes, as well as data-packed sidebars (e.g., a list of 411 real estate Web sites), add an even higher value to Corbett's counsel. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Looking to sell? Help is right here!
Before you put your house or condo on the market, read Corbett's latest well-written book, Ready, Set, Sold
Don't be turned off by the cutesy title. This is a serious book about the techniques Corbett used to profit from selling 33 of his houses for top dollar.
In addition to being a TV actor and host of Extra's Mansions and Millionaires, Corbett knows how to maximize profits whether selling his personal residence or a house he bought to fix and flip In his first superb book, Find it, Fix it, Flip it,
Corbett shared his strategies for locating and profitably upgrading houses, often creating entirely new persona or lifestyles for the residences. In this new book the author concentrates on getting ready to sell the house you already own and maximizing its profit in good times or bad
The book explains how to transform an ordinary house into one that a buyer absolutely must have. The black and white before and after photos add to the realism. They give enough detail to show how inexpensive repairs and remodeling can greatly enhance the sales price
Corbett does not advise radical renovations before selling a house. Instead, he suggests modest-cost techniques, such as resurfacing kitchen cabinets rather than replacing them. Along the way, he provides practical advice, such as hiring a painting company rather than a one-man operation if you want the fix-up work to be completed in 30 days or less
A huge factor in the Corbett formula is, after the house has been painted and fixed up, to "stage" it. That means clean it thoroughly of personal items, such as removing photos and memorabilia. Then make the home look inviting and up-to-date, usually by removing furniture and sometimes bringing in rented furnishings to make it seem more livable and spacious
When it comes to hiring a real estate agent to market the house, Corbett has only one opinion -- hire the best agent in the vicinity. He says the current home marketplace is not hospitable to a "for sale by owner." To save a mere 3 percent (because there will usually be a buyer's agent expecting a 3 percent sales commission even if you sell by owner), the author says it's not worth the risk and delay of selling alone
Written from the perspective of an experienced home seller, this is one of the most practical "how to sell a home" books available. Throughout the book, Corbett offers inexpensive tips to make a house or condo up-to-date so it will command buyer and agent attention, as well as draw a top dollar sales offer.
On my scale of one to 10, this outstanding book rates a solid 10.--The Miami Herald - Robert Bruss - Nationally Synidacted Real Estate Columunist (added by author)
Before you put your house/condo on the market, read Corbett's latest well-written book, Ready, Set, Sold! On my scale of one to 10, this outstanding book rates a solid 10.
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The book explains that a seller should make minor structural and cosmetic repairs, which any Realtor will tell you. But it has a handy checklist of all parts of the home to go through. It then delves into how to de-clutter and how to "stage" the house for selling. It also includes a checklist of things to do before anyone sees the house. As someone who has recently looked at several houses on the market to buy, I can attest there really is an emotional hook that some of this staging provides. These truly are inexpensive or free things (such as putting a bowl of fruit out, playing soothing music, etc.) that can subliminally attract a buyer. The suggestions are tailored to people with all budgets for fixing up before selling. It does not suggest major upgrades but suggests things like repairing broken bathroom tile as opposed to retiling the entire bathroom. Some of these things are no-brainers, but it was helpful reinforcement from what the Realtor said.
There is a section on how to market the home and explains estimated costs. It also explains what happens when the house is in escrow and what needs to be done in a short timeline. It explains how to keep the buyers motivated and calm while still getting what the seller needs out of the deal.
One of the best things about this book is that it repeatedly encourages the seller to put things into perspective. Yes, the idea is to sell the house as quickly as possible and make the most profit, but this book shows the pitfalls about haggling over $100 and how it can make prospective buyers walk away from a deal.
This book doesn't contain any miracle advice and some of the advice is obvious. However, it's an easy read and an inexpensive book that will probably end up helping sellers make more money at selling time. I would recommend it for anyone who wants to understand the real estate process and maximize profit without spending an inordinate amount of time or money.