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Real You Incorporated: 8 Essentials for Women Entrepreneurs Hardcover – February 8, 2008

4.8 out of 5 stars 22 customer reviews

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Editorial Reviews

From the Inside Flap

It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being you—the real you.

Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine—yourself. Building that personal, genuine brand means being true to yourself in every part of your business—from how you promote your talents to how you interact with the people in your office and everything else.

Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.

Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.

Full of new ways to look at age-old problems—including handy tools like a "Snark Scale"—Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.

From the Back Cover

Praise for Real You Incorporated

"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails

"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding

"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (February 8, 2008)
  • Language: English
  • ISBN-10: 047017658X
  • ISBN-13: 978-0470176580
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,088,170 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Jeff Lippincott on September 26, 2008
Format: Hardcover
I liked this book. It's written by a woman for women and explains how women can have it all: kids and a successful career. And a successful career is one where the woman is in the driver's seat owning and/or operating her own company. It's very difficult (or impossible) to have kids, raise kids, and hold down a well-paying job where you collect a W-2. Something has to give in that mix since holding down a well-paying job usually does not allow for child-rearing time.

Women who want to create their own work world so they can earn significant compensation but also be able to rear their children must go the entrepreneur route. They have to start their own company or companies. And the author, who has gone this route and been successful at it, has written the instant book to share rules and lessons she has followed on her journey.

The author says there are 8 essentials women entrepreneurs must concern themselves with if they are to create a successful business where both the woman and her company thrive:

1. You
2. Your passions
3. Your brand
4. Your company name
5. Your positioning
6. Your culture
7. Your customers
8. Your gifts

The book is broken into two parts: (1) Find the company in you, and (2) Make the company successful by developing a competitive advantage within it. The first part is comprised of 3 chapters and nine "Life Lessons." The second part is comprised of 5 chapters and fifteen "Life Lessons." I found the grouping of three life lessons per chapter to be a good way to organize the book. As I read these life lessons I felt like I was re-reading parts of Jack Canfield's "The Success Principles" (ISBN: 0060594896) that I read a few years ago.
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Format: Hardcover
A book that truly transformed my business - in fact, our motto comes directly from the work I did while reading your book. Beauty (Find Beauty). Spirit (Nurture Your Spirit). Passion (Live with Passion).

I would recommend (and have recommended many times) this book to gain clarity, focus, and a connection between yourself and your business.

Thank you for such a great book, Kaira!

Shelly Holbrook
President

Plein de Vie
[...]
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Format: Hardcover
We all have business brands, but we also have person brands. Author Kaira Sturdivant Rouda does a great job in forming steps on how to have a real, authentic You brand which is part of your business and personal brand.

She offers reflective questions, exercises, suggested readings and also personal stories of not only herself, but other women as well. Although this book written with women in mind, the content of the book can be applied to men as well.
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Format: Hardcover
While Kaira's book is given as advice to women entrepreneurs it is equally relevant to men or any group. Her emphasis is to first, identify who you are and then implement the "you" in your business and yourself and then your brand. Truly a great read which shows how we flourish when being ourselves and are surrounded by others who share the vision of the group. Terrific ideas on how to be all you can or want to be - both in business and in the rest of "you". This book is for real.
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Format: Hardcover Verified Purchase
Great writers don't just tell good stories. Great business writers don't just map new roads to success and hawk their genius. Kaira Rouda knows that. Kaira Rouda is a great writer. She is a great writer because she reveals the reader to herself. I found myself in "Real Your Incorporated, 8 Essentials for Women Entrepreneurs." Kaira Rouda's book revealed me to myself.

Rouda makes a promise in the first few pages:

"After reading `Real You Incorporated' you will better understand your personal brand and be able to deliver a more sincere, sustainable, and richer business concept to the world."

She delivers on that promise.

I was looking for answers in all the wrong places. I looked where other twenty-first century women entrepreneurs look for inspiration and guidance. Like many new media savvy entrepreneurs, I tapped into my microblogging stream, but an uninterrupted salvo of inspiration from the Dalai Llama and Mother Teresa did not move me to action.

I joined law of attraction devotees who hearken to coaches teaching basic precepts, summoning personal abundance with sheer will and desire. Forget it!

Life seems much simpler after reading "Real You Incorporated, 8 Essentials for Women Entrepreneurs " (John Wiley & Sons, Inc. 2008).

Kaira Rouda is the most vivacious speaker in real estate. Her book embraces a thought design elegant as the woman who wrote it, pure pedigree. She translates her special breed of vim and vigor and optimism into a blueprint for entrepreneurial self discovery. She led the first major brand with a focus on women and lifestyle marketing. She was the first major player in the real estate industry to promote eco-friendly practices.
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Format: Hardcover
Real You Incorporated is a must read for anyone starting a business, looking for a better job, or in charge of a marketing effort. Branding is what you stand for, your personality and promise to those who might want to buy your product or services. Rouda gives you a blueprint to help you define your own brand and create the compelling reason why your customers should give you a second look. In today's cluttered world, this advice is invaluable. Rouda has written a lively, practical book that will become the bible for success in the 21st century. Read it now to stay ahead of the pack.
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