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Real You Incorporated: 8 Essentials for Women Entrepreneurs Hardcover – February 8, 2008
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From the Inside Flap
It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being youthe real you.
Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuineyourself. Building that personal, genuine brand means being true to yourself in every part of your businessfrom how you promote your talents to how you interact with the people in your office and everything else.
Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.
Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.
Full of new ways to look at age-old problemsincluding handy tools like a "Snark Scale"Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.
From the Back Cover
"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone
"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails
"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding
"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google
"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women
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Top Customer Reviews
Women who want to create their own work world so they can earn significant compensation but also be able to rear their children must go the entrepreneur route. They have to start their own company or companies. And the author, who has gone this route and been successful at it, has written the instant book to share rules and lessons she has followed on her journey.
The author says there are 8 essentials women entrepreneurs must concern themselves with if they are to create a successful business where both the woman and her company thrive:
2. Your passions
3. Your brand
4. Your company name
5. Your positioning
6. Your culture
7. Your customers
8. Your gifts
The book is broken into two parts: (1) Find the company in you, and (2) Make the company successful by developing a competitive advantage within it. The first part is comprised of 3 chapters and nine "Life Lessons." The second part is comprised of 5 chapters and fifteen "Life Lessons." I found the grouping of three life lessons per chapter to be a good way to organize the book. As I read these life lessons I felt like I was re-reading parts of Jack Canfield's "The Success Principles" (ISBN: 0060594896) that I read a few years ago.Read more ›
I would recommend (and have recommended many times) this book to gain clarity, focus, and a connection between yourself and your business.
Thank you for such a great book, Kaira!
Plein de Vie
She offers reflective questions, exercises, suggested readings and also personal stories of not only herself, but other women as well. Although this book written with women in mind, the content of the book can be applied to men as well.
Rouda makes a promise in the first few pages:
"After reading `Real You Incorporated' you will better understand your personal brand and be able to deliver a more sincere, sustainable, and richer business concept to the world."
She delivers on that promise.
I was looking for answers in all the wrong places. I looked where other twenty-first century women entrepreneurs look for inspiration and guidance. Like many new media savvy entrepreneurs, I tapped into my microblogging stream, but an uninterrupted salvo of inspiration from the Dalai Llama and Mother Teresa did not move me to action.
I joined law of attraction devotees who hearken to coaches teaching basic precepts, summoning personal abundance with sheer will and desire. Forget it!
Life seems much simpler after reading "Real You Incorporated, 8 Essentials for Women Entrepreneurs " (John Wiley & Sons, Inc. 2008).
Kaira Rouda is the most vivacious speaker in real estate. Her book embraces a thought design elegant as the woman who wrote it, pure pedigree. She translates her special breed of vim and vigor and optimism into a blueprint for entrepreneurial self discovery. She led the first major brand with a focus on women and lifestyle marketing. She was the first major player in the real estate industry to promote eco-friendly practices.Read more ›
Most Recent Customer Reviews
Not a bad read. Definitely has some thought provoking questions for anyone who is looking into being an entrepreneur and needs a push with how to brand yourself. Read morePublished 15 months ago by Ash
If you are thinking about starting a buisness and or a brand, I def. recommend this book!!! Even if you are trying to rediscover your brand you will benefit from this book! Read morePublished on May 21, 2014 by Mr. Dunn
At this point, I have not finished reading the whole book. But, every page that I have read thus far, speaks to me in a real way about how being the real me can and will be... Read morePublished on December 30, 2012 by MPJ
If you dream of starting your own business, you need a unique product or service, dedication, enthusiasm, and lots of passion. But a primer would also be helpful. Read morePublished on January 31, 2011 by Debbie L
Real You Incorporated: 8 Essentials for Women Entrepreneurs is a great book. It is very easy to read and very inspirational. Read morePublished on September 14, 2010 by Osiola Henderson
I am a real estate professional that considers myself a constant student. I have read many business books and found hers to be exceptionally educational and motivating! Read morePublished on June 29, 2009 by Lisa Ritter
"The key to having a rewarding business is having one that speaks to your inner strengths, bolsters your passions, and engages your heart." ~ pg. Read morePublished on November 5, 2008 by Rebecca of Amazon
I have always enjoyed Kaira's fun and out of the box writing style and it is so enjoyable to read a book about business that is fun! Read morePublished on October 7, 2008 by Suzanna Lynch