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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion Paperback – February 22, 2011
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Top Customer Reviews
However, Guy Kawasaki is a career self-promoter. He has made a living for many years repackaging standard business advice in an entertaining format and peddling it as new to the legions of people seeking a business success formula.
More power to Guy for making a living at it, but it doesn't alter the nature of what is between the covers here: old advice, with a lot of it being nothing more than commensense.
Two irritating things about Guy's otherwise excellent writing style. He has a real problem with gender pronouns. Even in academic writing that tends to be excruciatingly politically correct, I've never seen anyone go to such extremes in using "she", "her" and other feminine pronouns. It's creepy, weird and utterly unnecessary. Certainly She would understand if Guy backed off a bit. Then there is Guy's cuteness with a couple of euphemisms: for example, he takes the common expletive for bull manure and adds "-takke" to it. Once may cute, especially among your 4th grade classmates. A couple of dozen times and it is truly annoying and leads you to believe the author may be a fourth grader.
As for Guy's advice . . . well, there's a reason why so many self-help and business success books are perennial bestsellers: people want guidance and advice And guy provides it in a witty, entertaining manner.
But virtually all of it has been served up hundreds, if not thousands, of times before by other authors. Some of what Guy offers up is pure nonsense without a shred of evidence to support it: it is just politically correct, like his overuse of the feminine.Read more ›
I, too, was one of the Twitter people who got a preview of the book in digital form and literally laughed out loud -- at the local coffee shop - yeah, I looked stupid. But it was worth it.
I thought it was going to be a short book. At least it seemed that way because I flew through the digital version fairly quickly. So when I saw how big it was (460 pages, 94 Chapters - each one is just a couple pages long - so don't freak out) I thought I'd never get through it. But can I just tell you that it is BY FAR the most entertaining, informative, true-to-life rant on what's good and bad about the world of entrepreneurship, business, presentations - and more.
All the things everyone of us has wanted to say out loud - but has never had he guts is in there. I have so many favorite chapters I don't know where to begin.
Since I have this rule about NOT working with A-holes, I'll start with that one. (That would be Chapter 87, pg. 401) First he describes an A-hole (so you can test to see if you are one), then he goes on to outline some quick and easy strategies of dealing with A-Holes - and so on.
Other favorite chapters are the one's I've themed as "Lies." Throughout the book Guy outlines the Lies different groups tell each other: Lies CEO's tell, Lies Venture Caps Tell, Lies Entrepreneurs tell.Read more ›
Truth - I've read hundreds of books on entrepreneurship, marketing, careers, yadda, yadda, yadda. Heck, I've even written one of my own (Career Renegade: How to Make a Great Living Doing What You Love). And, you can pretty much tell within the first 20 pages the difference between books written by people who've "studied" entrepreneurship and those written by people who've "lived" it.
The first offer great advice...that works in a vacuum. The latter reveal what it's really all about. They speak the truth, based on what the writer has lived and breathed. As a lifetime entrepreneur and writer, that's the book I want to read. And, that's the book Guy has delivered.
Wisdom - 461 friggin' pages of it...and it's not 300 pages of juicy stuff and 161 pages of self-serving fluff. It's ALL juice! What do I mean by that? It's not about theory. Reality Check delivers you into the conversations, presentations, strategy sessions, critical decisions and actions that nearly every budding entrepreneur wrestles with.
Then, Guy serves up actionable, specific, aggressive do's, don'ts, tips, tasks, strategies and scripts based on real live experience sitting on both sides of the funding table, the boardroom table, the podium...and the plywood garage table.
I stopped taking notes and dog-earing pages when I realized I was doing it on every page!
Style & Humor - If you're looking for dry, professorial, textbook style writing...go away, that's not Guy's style.Read more ›
Most Recent Customer Reviews
A must read for those exploring entrepreneurship. Kawasaki has great thoughts to share in this quick read.Published 6 months ago by Orlando Magic Fan #6
I keep reading this and can't say I agree 100% with everything that is talked about in this book...
Having been in business myself for most of my life... Read more
this has lots of everyday applications. this is a must read for anyone in business provides great insight thank youPublished on April 7, 2014 by Jimmy C