- Paperback: 332 pages
- Publisher: University Of Chicago Press; 1 edition (June 15, 1994)
- Language: English
- ISBN-10: 0226675459
- ISBN-13: 978-0226675459
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #493,120 in Books (See Top 100 in Books)
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns 1st Edition
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From the Back Cover
Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate. --This text refers to the Hardcover edition.
Top customer reviews
I recall a colleague describing how he was on the campaign trail in New Hampshire in 2004 for the presidential elections and knocking on a doors for a candidate. He knocked on one man's door and the voter said he would never support John Kerry. Why, my friend asked?? "Because, I am a veteran, and John Kerry once physically threw away his medals. For me, that says it all and is an unrecoverable act..."
Like his reasoning (or not), the voter took key facts or acts to try to discern John Kerry's character and core and worth - - this was an example of Samuel Popkin's findings and work in action. A great book!
With the explosion of electronic communities on the Internet and the impact of 24 hour news channels, an updated 3rd edition would be most welcome. Indeed, during my entire time reading I constantly wondered how Dr. Popkin would view these two recent phenomenon's.
While The Reasoning Voter might be too dry a text for the average reader, any student of political science and some hard core political junkies will find this edition worthwhile. I found chapter 6, on primaries, to be especially informative and chapters 7 thru 9 (plus 11 in the 2nd edition) on the primaries of 1976, 1980, 1984 and 1992 to be significant from a historical sense.
I am a true believer that for ANY book to be a five star book, the reader should not have to suffer through its prose. I suffered through this book, despite the fact that the content was terribly interesting. Maybe next time he writes a book, he can work together with one of his contemporaries who can actually write.
I have read thousands of books and this was one of the ones that I found to be the most troubling... Part brilliant, part horrible.... that just does not happen every day.
Popkin's presentation of his theory of low information rationality is conceptually rich enough for the expert, but clear enough for any reader. Rather than endless statistics, Popkin relies on historical examples which are often quite amusing. This is a must read for anyone interested in elections.