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The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-tech) 1st Edition
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They say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether youre B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!
Learn how to
- Discover which email marketing rules are obsolete--and when to break the rest
- Optimize every component of your message and campaign
- Drive list growth that translates directly into the top line
- Encourage opt-in by systematically simplifying signup
- Bring real humor and creativity back into your email
- Write a great main call to action--and great secondary and tertiary calls, too
- Take full advantage of tools ranging from QR codes to texting to grow your email list
- Make better technical decisions about prechecked opt-in boxes and other attributes
- Know when to deliberately introduce imperfections into your emails
- Use email marketing and social media to power each other
- Prepare for the short- and long-term futures of email marketing
- ISBN-100789749696
- ISBN-13978-0789749697
- Edition1st
- PublisherQue Pub
- Publication dateAugust 15, 2012
- LanguageEnglish
- Dimensions6.5 x 0.75 x 9.25 inches
- Print length325 pages
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Editorial Reviews
Review
--Andrew Kordek, cofounder and chief strategist of Trendline Interactive, a strategic email marketing agency
“Social media gets more attention, but email is still the spine of effective digital marketing. In this practical book that you’ll refer to constantly, Waldow and Falls shed much-needed light on how to build, operate, and optimize a knock-out email program. It’s a useful book, perfectly executed.”
--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“I would take 1,000 opt-in email addresses above 1,000 followers or Likes any day of the week. This from one of the biggest social media fans alive. Email is not dead; it’s stronger than ever for the ones who use it right. DJ and Jason are the guys to show you how with this masterpiece.”
--Scott Stratten, best-selling author of UnMarketing
“At a time when all the buzz is about social, DJ and Jason’s fun, insightful, and down-to-earth style will give any marketer a renewed excitement for email.”
--Halley Silver, director of online services, The King Arthur Flour Co.
“Non-practitioner pundits have been declaring email marketing dead for years. They’re still wrong. Email marketing remains the best way to get people to take action, so read this book if you want your business to grow.”
--Brian Clark, CEO of Copyblogger Media
“You might call email the glue that holds so much of business marketing efforts together. You might call it the backbone, or the connective tissue, or the linchpin. But whatever you call it, you need it. And this is the book that shows you not just why you need it, but how to use it to grow your business.
“Rebel’s Guide is the book I’ve been waiting for, because this is the book that talks (in real, relevant, updated terms) about how email is that critical thing businesses need to market in a digital age.”
--Ann Handley, chief content officer of MarketingProfs and coauthor of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, updated 2012)
About the Author
Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one andNo Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).
Product details
- Publisher : Que Pub; 1st edition (August 15, 2012)
- Language : English
- Paperback : 325 pages
- ISBN-10 : 0789749696
- ISBN-13 : 978-0789749697
- Item Weight : 13.8 ounces
- Dimensions : 6.5 x 0.75 x 9.25 inches
- Customer Reviews:
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About the authors
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts the Digging Deeper podcast. His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. Noted as a top influencer in the social technology and marketing space by Entrepreneur, Forbes, Advertising Age and others, Falls is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN’s Outside the Lines, The Wall Street Journal, USA Today, Bloomberg’s Businessweek, Forbes and NPR.
DJ Waldow is an email marketing consultant, writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that creates opportunities for social engagement and community development through a fresh approach to email marketing. Waldow Social "bakes" social media in to your messages to compel a response, and build the relationships that matter most. DJ has spent nearly 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.”
DJ is an alumnus of the University of Michigan (Go Blue), a knowledge craver, a sponge, & a lover of beer, coffee & people.
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I also have to give Waldow and Falls props for how they close the book as well. First, they poll four venerable email experts on the future of the channel. Next, taking Nike's advice to "Just Do It" a step further, Rebel's Guide leaves you with an actionable four-step list (with due dates!) for you to kickstart your email program.
Like a true manual, The Rebel's Guide will serve as a continuing resource not simply by telling you what you should and shouldn't do with your email marketing campaigns. Rather it provides the frameworks you can make your own and reminds you that only by testing with your audience will you know for certain. Take to heart the book's golden rule -- best practices are practices tht work best for your subscribers. This is valuable advice for email marketing and beyond.
How are you using email in your marketing mix? If you need to shake things up, look no further than The Rebel's Guide to Email Marketing.
You can read my full review here: [...]
Another great aspect of The Rebel's Guide is that it's easy enough for a novice to understand, yet still has plenty of advice for seasoned pro's who are looking to do things a little differently...for me, as I was reading The Rebel's Guide my head was spinning with new ideas for 3 of my own clients in various stages of list growth, segmentation and design.
Well done, DJ and Jason, thank you for being such valuable members to the email marketing community!!
I like their approach: loaded with important facts and examples delivered in a very friendly, conversational way.
Kudos to DJ who responded very quickly to an email I sent him about "open rates." He was very helpful and pointed me to further info.
Top reviews from other countries

The book goes into a great deal of depth about the structure and appearance of an email - something to be honest I had given very little thought to, but nevertheless is actually quite important. For example whether to have the unsubscribe link hidden at the bottom of the email or at the top in the header - this can signifcantly increase engagement (ie trust) with readers/customers.
There are some great examples from dozens of case studies from big box retailers to small businesses - thankfully these are included as images - so you can see how they work now (as invariably some of the examples will date).
Whilst the book talks about being a rebel, it essentially means test, measure and tweak. Don't merely follow what everyone else is doing. What works for some businesses might work for you or it might not - the Rebel's Guide is not a presciption for increasing your open rate by 30% - rather it tells you what has worked for some, disects why it worked (or didn't) and leaves it to you to decide what that means for your business.
Whilst I do think this is a good book for small business owners who are thinking of sending out promotions or newsletters, its also a good book for the Head of Marketing in a larger business as it will help them get more out of thier creatives and marketing teams.

Rather, this is volume invites the reader to consider alternative courses of action - and brings to life that well worn phrase: 'one size does not fit all' - before you run off to practice the 'perceived wisdom', consider why this course of action worked in these circumstances.
I would recommend this work.

This book covers all aspects of email marketing - from how to grow your list to subject lines. I especially like the authors' view on how email marketing and social media go together. Useful for anyone somehow involved in email marketing. Inspirational.

