--Andrew Kordek, cofounder and chief strategist of Trendline Interactive, a strategic email marketing agency
“Social media gets more attention, but email is still the spine of effective digital marketing. In this practical book that you’ll refer to constantly, Waldow and Falls shed much-needed light on how to build, operate, and optimize a knock-out email program. It’s a useful book, perfectly executed.”
--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“I would take 1,000 opt-in email addresses above 1,000 followers or Likes any day of the week. This from one of the biggest social media fans alive. Email is not dead; it’s stronger than ever for the ones who use it right. DJ and Jason are the guys to show you how with this masterpiece.”
--Scott Stratten, best-selling author of UnMarketing
“At a time when all the buzz is about social, DJ and Jason’s fun, insightful, and down-to-earth style will give any marketer a renewed excitement for email.”
--Halley Silver, director of online services, The King Arthur Flour Co.
“Non-practitioner pundits have been declaring email marketing dead for years. They’re still wrong. Email marketing remains the best way to get people to take action, so read this book if you want your business to grow.”
--Brian Clark, CEO of Copyblogger Media
“You might call email the glue that holds so much of business marketing efforts together. You might call it the backbone, or the connective tissue, or the linchpin. But whatever you call it, you need it. And this is the book that shows you not just why you need it, but how to use it to grow your business.
“Rebel’s Guide is the book I’ve been waiting for, because this is the book that talks (in real, relevant, updated terms) about how email is that critical thing businesses need to market in a digital age.”
--Ann Handley, chief content officer of MarketingProfs and coauthor of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, updated 2012)
About the Author
Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one and No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).