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The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time Paperback – April 15, 2009
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Victor offers practical business expertise, drawing from his own experience of having two degrees from Stanford and being former McKinsey consultant to small business owners.
He uses real and applicable examples of businesses that started during recessions, delineating the principles that made them successful, so we can emulate them today. These numerous case studies are easy to follow and understand, and can be implemented in virtually any small business immediately.
I highly recommend this book to anyone who wants to succeed in business during this recession.
The important point I want to make is that Victor has identified the eternal principles that allow businesses to thrive and grow during challenging times. If you pay attention you can put these practices into use immediately no matter what the size of your enterprise, from a major firm to a one-person shop.
Like the businesses he studies, I encourage the reader to put aside his or her preconceptions and open themselves to an enjoyable read that may change their fortunes.
It is refreshing to have someone with the business expertise Victor has (Stanford MBA and former McKinsey consultant), show how to thrive in a recession and have your business come out in a much stronger position in the marketplace.
Victor shows you what the most successful companies have done in recessions dating back over 100 years, what their strategies are and how to immediately apply them to your business.
If you have a business... you would be a fool not to click the BUY NOW button and have it in your hands in the next 2 days!
Anyone who reads this engaging book and takes all of its lessons to heart is highly likely to reap great rewards, and enjoy business success beyond their expectations.