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The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time Paperback – April 15, 2009
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- Print length192 pages
- LanguageEnglish
- PublisherInnovation Press
- Publication dateApril 15, 2009
- Dimensions5.5 x 0.44 x 8.5 inches
- ISBN-100976462427
- ISBN-13978-0976462422
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Product details
- Publisher : Innovation Press (April 15, 2009)
- Language : English
- Paperback : 192 pages
- ISBN-10 : 0976462427
- ISBN-13 : 978-0976462422
- Item Weight : 8.8 ounces
- Dimensions : 5.5 x 0.44 x 8.5 inches
- Best Sellers Rank: #2,017,690 in Books (See Top 100 in Books)
- #6,652 in Small Business (Books)
- #9,161 in Marketing (Books)
- #12,641 in Entrepreneurship (Books)
- Customer Reviews:
About the author

Victor Cheng is a strategic advisor to Inc 500 CEOs. He has been featured as an business expert by the Fox Business Television Network, MSNBC, Time magazine, The Wall Street Journal, The Harvard Business Review, Fortune Small Business, SmartMoney, Forbes, Inc., and Entrepreneur magazine.
Victor is a former McKinsey & Company consultant and has been a senior executive in several publicly owned technology companies. He’s a graduate of Stanford University and is the author of Extreme Revenue Growth, The Recession-Proof Business, and Case Interview Secrets.
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Top reviews from the United States
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Victor offers practical business expertise, drawing from his own experience of having two degrees from Stanford and being former McKinsey consultant to small business owners.
He uses real and applicable examples of businesses that started during recessions, delineating the principles that made them successful, so we can emulate them today. These numerous case studies are easy to follow and understand, and can be implemented in virtually any small business immediately.
I highly recommend this book to anyone who wants to succeed in business during this recession.
The important point I want to make is that Victor has identified the eternal principles that allow businesses to thrive and grow during challenging times. If you pay attention you can put these practices into use immediately no matter what the size of your enterprise, from a major firm to a one-person shop.
Like the businesses he studies, I encourage the reader to put aside his or her preconceptions and open themselves to an enjoyable read that may change their fortunes.
Top reviews from other countries

This will appeal to all small and medium business owners.
Thank you Victor, a very useful book.

