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David Halberstam

The Reckoning Paperback – January 1, 1994

by David Halberstam (Author)

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Award-winning author David Halberstam's The Reckoning gives a riveting account of the most decisive economic confrontation of this century--between Detroit's Ford Motor Company and Japan's Nissan. Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

Language

English
Publisher

Avon Books
Publication date

January 1, 1994
Dimensions

5.25 x 1.5 x 8 inches
ISBN-10

0380721473
ISBN-13

978-0380721474
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Product details

Publisher ‏ : ‎ Avon Books; Reprint edition (January 1, 1994)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 0380721473
ISBN-13 ‏ : ‎ 978-0380721474
Item Weight ‏ : ‎ 1.2 pounds
Dimensions ‏ : ‎ 5.25 x 1.5 x 8 inches

Best Sellers Rank: #2,840,885 in Books (See Top 100 in Books)
- #688 in Econometrics & Statistics

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David Halberstam

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David Halberstam, a Pulitzer Prize-winning journalist, has chronicled the social, political, and athletic life of America in such bestselling books as The Fifties, The Best and the Brightest, and The Amateurs. He lives in New York.

Photo by William H. Mortimer (ebay.com, front of photo, back of photo) [Public domain], via Wikimedia Commons.

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Phyllis Antebi Ph.D

Crude Awakening

Reviewed in the United States 🇺🇸 on February 25, 2023

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By the time I reached page 543, I had had my fill of the overwhelming details augmenting the beginning of the bludgeoning automotive dynasty. I personally enjoyed much of Halberstam’s narrative in the first half of this study, but felt overwhelmed by details and decided to start my review, perhaps a bit prematurely. Anyone who is familiar with Halberstam’s phenomenal writings, knows that he is an author’s oracle of story telling. He doesn’t fail to fascinate when the drama requires nuance, depth and singularity of vision. “The Reckoning” is a Pulitzer Prize winner for very sound reasons. That being said, the book is over 700 pages of quite in depth storytelling of a very significant period in the industrialization of the automobile. Halberstam gives us fascinating insights into the character and politics of both the American and the competitive Japanese automotive dynasties of Toyota, and particularly, Nissan. The oil embargo was a wake up call to not just the West, but, to the world, that the Middle East was going to assert its economic power to its own benefit. Down with the old gas guzzling autos and the rise of the super compact, fuel efficient, more reliable small Japanese imports. There is no doubt that anyone who is a car buff would appreciate most of the intricacies of this extraordinary chronicle. As for me my curiosity stopped by page 543, and has not emerged since.

Reviewed in the United States 🇺🇸 on May 4, 2023

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Incredible overview of the
Auto industry from Ford to the
Japanese gaining an important
Position in the industry
The story places such rich
Characters interfacing with
Each other inside and outside
Their respective corporate empires

Reviewed in the United States 🇺🇸 on December 17, 2022

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I drive a Toyota truck, my wife drives A Ford SUV. The story goes on and is still relevant. Hooray for David Halberstam, you are also still relevant.
Halberstam still intrigues me with his mountains of research and detail, “ The Reckoning “ is the best explanation of what happened to our industrial might as a nation that I have read. Something we can all understand, cars. Big read but worth the time, in my opinion.

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Rarkm

In contrast to the American offerings (huge boats on wheels with a ride like sitting on a couch)

Reviewed in the United States 🇺🇸 on July 21, 2017

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The epilogue, which Halberstam didn't live to write, is that America's auto companies are now mostly subsidiaries or partners of Asian and/or European automakers. When they had a world monopoly on auto production in the 1940s-1960 they squandered time by starving development and innovation, preferring to milk existing factories, produce large, profitable and shoddy cars and banked the profits. The automakers were willing to give the unions above market wages to buy labor peace.

Japan, on the other hand built an entire industry from scratch, with both labor and management willing to sacrifice in the present to assure the future. They also sought lessons from American experts (ignored by American management) on quality and production.
How difficult the job was is explained in detail in the book, it makes fascinating and saddening reading.

I grew up in the '50s and '60s. I remember when Volkswagen burst on the scene with the Beetle, an inexpensive and well built small car. In contrast to the American offerings (huge boats on wheels with a ride like sitting on a couch), the new foreign cars were fun to drive and most importantly, mostly well built. That was the last opportunity for American manufacturers to wise up and build better cars. Instead they pursued government trade restrictions, government subsides and protectionism to suck more money from aging facilities and processes.

Robert McNamara at Ford, who later became US Secretary of Defense under Lyndon Johnson, epitomizes the bean counters who drove the industry into the ground. He is most well known for insisting on the Vietnam Wars body count measure as a proxy for winning the war. That didn't turn out so well.

This lesson is not unique to the auto industry. Similar books could be written about the steel industry, the shipping industry, and many others. You snooze you lose.

64 people found this helpful

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Mr. Robert F. Nutter

Still Very Relevent

Reviewed in the United States 🇺🇸 on September 18, 2019

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It is about the rise and fall of the American Auto industry, with focus on the history of Ford and Nissan. Although it was published some thirty-three years ago, the consequences of its story are still very much with us today.
The story runs from the 1890’s to 1986 and relates the long sequence of ups and downs on both sides of the Pacific. Nissan and the other Japanese auto companies faced most of the same problems that the American companies did, and their success in the 1970’s was not at all inevitable. In particular, it details how the decision makers in both American and Japanese companies resisted changes until they were forced by circumstances to act. “The Reckoning” of the title refers not to the 2009 disaster, but to the shift of the American Auto manufactures in the late 1970’s and early 1980’s to moving production out ot the country, building cars with increasing numbers of parts from foreign sources and putting their labels on cars actually made by foreign companies. He describes this as being less and less an American Industry and more and more finance and marketing companies dealing in what were essentially foreign products. He ends with a warning that this not only wiped out American jobs, but left the companies permanently weakened in the face of their foreign competition.
It’s a big book bull of excellent accounts and portraits of the people involved. Highly recommended despite its advanced age.

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Atropos

Devastatingly True!

Reviewed in Canada 🇨🇦 on November 1, 2021

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A very insightful account of a large company. Too much of this account was true. I worked in larger companies run by accountants and financiers who despised the engineers, workers and sales personnel who actually designed, made and sold their products.

Warren prince

Great read

Reviewed in Canada 🇨🇦 on April 5, 2022

Verified Purchase

Great read

Robert G McPherson

This is one of the best business histories ever written

Reviewed in Canada 🇨🇦 on September 23, 2017

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This is one of the best business histories ever written, and the lessons remain very relevant today. David Halberstam was one of the great journalists and writers who died far too young.

Hollywood and Vine

Anecdotes, not much structure or analysis

Reviewed in Canada 🇨🇦 on December 23, 2019

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Could not get trough this book. Thought it would shed some light from on the subject from an analytical mind, but instead it is plodding, relying too much on anecdotes and full of cliches.

MovingStuff

Framing and forming the history of the automobile.

Reviewed in the United Kingdom 🇬🇧 on September 21, 2016

Verified Purchase

If you have an interest in the histroical development of modern manufacturing techniques, then you will likely enjoy this book. It is a hefty read, covering the early days of Henry Ford's development of a simple car and an effective manufacturing process. Henry Ford's personal life and stubbornness led to the the decline of the company, while almost simultaneously Japanese manufacturers were re-discovering, changing and reviewing his ideas, combined with new thinking about quality of production. There are many facts and figures which make the book useful for teachers and educators.
The book is written in a journalistic style, which makes for an easy and engrossing read. The story is told as the personal experience of many of the key figures of the time, giving the book the feel of a novel.

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