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Recommend This!: Delivering Digital Experiences that People Want to Share Hardcover – February 10, 2014
"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Learn more
From the Author
Here's a nice write up from our friends at Acquia
From the Inside Flap
Practical, sound advice for anyone who wants to stop shoving messages down an audiences throat and start actively engaging with them - a far, far, more effective way to market. --Steve Duplessie, Founder and Sr. Analyst, Enterprise Strategy Group
Written in a totally usable style, and designed for quick referencing, Recommend This! should become part of the canon for 21st century marketers grappling with the new centrality of relationships in how we sell, market and support our customers.--Brad O'Neill, CEO, TechValidate
Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor. Read This Book! --Chris Lynch, Partner, Atlas Ventures
As an early stage investor, I see intense competition across a lot of markets every day. Companies need a way to differentiate and it's hard to do it on products. Jason and Kirby have deftly explained the only way to truly differentiate is through relationships, and they have provided a roadmap to help companies start focusing on building them. -- Will Stewart, General Partner, Rogers Venture Partners
Connections, relationships, and insight - we all need it. JT and Kirby have fundamentally reminded us of the critical need to meet people where they are - customers, friends, loved ones, neighbors - each provides us with the opportunity to connect in a genuine way. Technology becomes the powerful enabler, but without a roadmap we will never capitalize on our potential. JT and Kirby offer a pragmatic, solutions oriented approach to help us drive business and personal relationships. Story after story demonstrates that technology is not just about efficiency, it's about relationships. --Jane Shannon and Sandy Brisentine, MyExecutiveSolutions
The daily increase in online noise makes connecting with digital audiences ever more difficult. Recommend This! offers a thoughtful hands-on approach to breaking through the noise, to make and optimize online relationships. --Dr. Ellen Lary, former VP and GM, Xiotech
Digital experience is how we now create and manage relationships. Recommend This! is a breakthrough - not only offering a new method for measuring the value of relationship networks, but offering a practical guide to optimizing that value. --Michael Levinger, President and CEO, Digital Collaboration Solutions
Top customer reviews
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What follows is an entertaining and useful guide to employing storytelling, content and social media to create compelling customer experiences on a large scale. The book transitions adroitly from the theories of neuroscience, to practical steps, offering a wealth of knowledge to meet this challenge. For marketers hoping to attain the holy grail of customer loyalty and intimacy in an era of brand commoditization, this is an invaluable book.
This book surprised me, pleasantly, by adding new ideas and concepts about the digital experience in every chapter. It's like the authors did a reboot after every chapter -- and then launched into a new idea, or technique, or approach. There's enough material in here for a couple of standard business/technology books. It really covers "digital experience" from every conceivable angle.
Another thing I liked about this book -- it's nearly future-proof in that the authors are careful to discuss concepts in a way that don't tie them to specific technologies or platforms. So the ideas are bigger than just "mobile strategy," for example. It's almost as if they are promoting a process that will get you thinking about the digital experience in a way that allows you to incorporate the inevitable new technologies that are coming down the road.
Authenticity, consistency, credibility and helpfulness have always been important ingredients in establishing and maintaining the reputation of a business. Now they have become increasingly significant, and rather than requiring many years of consistent effort, a reputation can now be built up or torn down in a very short period of time. However, whereas in the past a business could simply “do the right thing” and a good reputation would grow organically, now a business needs not only to do the right thing, but also to invest in reputation management using social media tools.
The book describes how relationships work in a digital world, how their value can be measured, how online video can serve as a gateway to trust, why it is important for businesses to tell stories well, and how to nurture online communities. The final chapter foresees a future in which sensors and digital signage recognise us and engage with us wherever we go in the real world.
Most business managers are probably already well aware of the impact of social media and the importance of reputation management in the current business environment, but this book does provide a useful perspective on how to maximise digital relationships and what the future might hold.
If you devour marketing books like I do, you might be surprised to find more than a few new concepts and ideas here. Ratings for influencers, consumer perception of connection speeds, new ways to show consistency, authenticity and expertise...tons of juicy research went into this one.