- Hardcover: 205 pages
- Publisher: Morgan James Publishing (June 1, 2007)
- Language: English
- ISBN-10: 1600370926
- ISBN-13: 978-1600370922
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 57 customer reviews
- Amazon Best Sellers Rank: #14,935,462 in Books (See Top 100 in Books)
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Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet!
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From the Author
"If you want to be on the cutting edge of social media marketing strategies, Red Hot Internet Publicity is a must-read. Penny Sansevieri, an industry leader, shares her insider secrets and strategies to rocket your book to online success!" --Marci Shimoff, New York Times best-selling author of "Happy for No Reason"
"Red Hot Internet Publicity is the inside scoop from the one person who knows it all." --Eric M. Kampman, President of Midpoint Trade Books, Inc.
"This is an indispensable guide to leveraging the Internet to get the word out about anything." --Aliza Sherman, author of "PowerTools for Women in Business" and "The Everything Blogging Book" --This text refers to the Paperback edition.
About the Author
Top customer reviews
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Further, Sansevieri reveals time-tested ways for authors to brand themselves, ways of setting themselves and their works apart from the hundreds of thousands of new books that are published each year. She reminds writers to target their market and whom and how they must impress to convert clicks into sales, even if it is only one at a time.
As a debut author, I learned a lot about the world of blogs, e-publishing, social media, internet syndication and newsletter marketing from Penny. The detailed discussions spring-boarded me into the adoption of productive methods that are impacting my book's bottom line positively. In short, the book really gets across the message that you need to sell the book's benefits to the reader if you want to sell your book.
Becca Chopra, author of The Chakra Diaries
However, Chapter 1 gets down to business, and within minutes I was rummaging through my desk for a highlighter. It turns out that there are tons of valuable tips and URLs--on podcasting, blogs, virtual tours, and much more--that will keep the ambitious self-publicist busy for many hours. I don't usually like to mark up my books, but much of Red Hot Internet Publicity cries out for highlighting.
Penny Sansevieri does a very good job of making the information understandable to people who are not nearly as internet savvy as she. She also provides lists of sites in various categories as well as very specific instructions on how to maximize her recommendations.
After reading this book I immediately offered to buy another copy for my older daughter to help with her web businesses. I can't loan my copy because I'm using it to go page by page to market my novel MRS. LIEUTENANT on the internet.
-- Phyllis Zimbler Miller
The best info I gleaned from the book was the philosophy of interacting and giving something to the community you are connecting with. I had no idea that was the purpose behind blogging, etc. so now I try to keep that in mind when posting.
The book probably needs to be revised and updated - the industry and specific site rules of engagement seem to be changing rapidly. I am a novice and this review is written from the perspective of someone needing a lot of examples! The worksheets were a nice inclusion. I didn't use them but they helped clarify how to approach the whole undertaking.
My only complaint was I expected more tips, that cost less. But that's just me.
The Drummer, Angela's revenge