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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter 1st Edition
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The whole content of the book is so well bind together and is so coherent that you have to just follow the steps and make a map of your plan with recommended below tools:
1. AAA Triangle ( Adaptation, Aggregation, and Arbitrage ): These describe what right mode of your expansion is; depend on type of your business and nature of competitors and market conditions.
2. CAGE ( Culture, Administration or politics, Geography, Economics) tool to analyze either the nature of countries you would like to enter or nature of industries in the country that you would like to enter.
3. Finally make a map of your plan for decision making by ranking your choices through using "ADDING ( Add volume or growth, Decrease costs, Differentiation, improving industry attractiveness, Normalizing risk and Generate knowledge) value score. This tool will clarify for you and your organization: what is/are the drivers for your company to expand.
Having been involved in B2B international business over 17 years, I recommend to use first the "ADDING" tool and then move to "AAA triangle" and then analyze and priorities your choices through using "CAGE" tool.
So many thanks to Prof. Ghemawat who really described and explained the SEMIGLOBALISATION and then also explain how to thrive in this world by first describing the above tools and then explicitly showing the application of these tools in business such as car industry ( Toyota), Cement Industry ( Cemex), Retail industry ( WAl Mart), Health care ( P&G), IT industry (IBM), Software services ( Cognizant), Coca-cola and several others.
Most Recent Customer Reviews
This is a good quality text book - we ordered it for school and didn't have any complaints.Published 21 months ago by mobozzy
One can generate complexity via simple rules, chat about a flat world utopia but still miss on key world realities. Read morePublished on February 12, 2012 by lucian isar
This is a thoughtful book about globalisation and consequences for multinationals. It is based on several years of research. Read morePublished on March 10, 2011 by Jackal
Too often firms with a strong presence in the U.S. fail when they cross-borders into other nations. Their flawed assumption - 'one-size-fits-all. Read morePublished on December 9, 2010 by Loyd Eskildson
This book was required reading for a course in my MBA program. Ghemawat makes a lot of good points to support his belief that the world is not quite as integrated and "globalized"... Read morePublished on June 29, 2009 by R. C. GARRETT
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
It's a good book, which explores an updated subject using objetive points of view and... Read more