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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter 1st Edition

4.3 out of 5 stars 16 customer reviews
ISBN-13: 978-1591398660
ISBN-10: 1591398665
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Editorial Reviews

Review

Named one of the “Highlights from the Decade” in strategy+business magazine.

About the Author

Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.
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Product Details

  • Hardcover: 272 pages
  • Publisher: Harvard Business Review Press; 1 edition (September 27, 2007)
  • Language: English
  • ISBN-10: 1591398665
  • ISBN-13: 978-1591398660
  • Product Dimensions: 6.3 x 1.1 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #128,289 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on October 1, 2007
Format: Hardcover
Proponents and opponents of globalization have one thing in common: They believe globalization has arrived. The former cheer this change; the latter lament it. But both are wrong. Most business takes place within - not between - those anachronistic entities called "countries." If you assume "the world is flat," you'll founder. You will do far better, argues Pankaj Ghemawat, if you accept the reality of "semi-globalization" and navigate with the clever tools and in-depth case histories he provides. Ghemawat's noun-heavy prose suggests that he's been reading too many academic journals. Even so, we are well satisfied with this dense read, which provides far more nourishment than the insipid, fatty "globaloney" served by many business gurus. This book is a feast.
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Format: Hardcover
For those readers who are not familiar with Prof. Ghemawat works but are involved in business operation expansion via internationalization, ABSOLUTELY this is the right book for you. I go so far that recommend holding your choice of expansion until you and your management team finish reading this book.

The whole content of the book is so well bind together and is so coherent that you have to just follow the steps and make a map of your plan with recommended below tools:
1. AAA Triangle ( Adaptation, Aggregation, and Arbitrage ): These describe what right mode of your expansion is; depend on type of your business and nature of competitors and market conditions.
2. CAGE ( Culture, Administration or politics, Geography, Economics) tool to analyze either the nature of countries you would like to enter or nature of industries in the country that you would like to enter.
3. Finally make a map of your plan for decision making by ranking your choices through using "ADDING ( Add volume or growth, Decrease costs, Differentiation, improving industry attractiveness, Normalizing risk and Generate knowledge) value score. This tool will clarify for you and your organization: what is/are the drivers for your company to expand.

Having been involved in B2B international business over 17 years, I recommend to use first the "ADDING" tool and then move to "AAA triangle" and then analyze and priorities your choices through using "CAGE" tool.

So many thanks to Prof. Ghemawat who really described and explained the SEMIGLOBALISATION and then also explain how to thrive in this world by first describing the above tools and then explicitly showing the application of these tools in business such as car industry ( Toyota), Cement Industry ( Cemex), Retail industry ( WAl Mart), Health care ( P&G), IT industry (IBM), Software services ( Cognizant), Coca-cola and several others.
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Format: Hardcover
In Redefining Global Strategy, Harvard professor Pankaj Ghemawat outlines and engages in a thorough analysis of what he calls "semiglobalsim." He argues that distance--cultural, geographical, ideological, administrative, economic, or linguistic--still matters, in spite of the revolution in communication technology. Ghemawat suggests that differences (and barriers at borders) across countries are still larger than what both defenders and dissenter of globalization acknowledge. In fact, he doesn't oppose so-called globalization; rather, he emphasizes that it has not reached its peak, claiming that the real state of the world is "semiglobalized," not fully globalized. Thus, economically speaking, companies need to overcome the aforementioned barriers in order for their products and markets to go global. Ghemawat acknowledges the rift between the theory and experience of globalization, and he provides an array of strategies, policies, and approaches to bridge this divide and achieve fairer globalization in the future. To this end, he integrates a few prototypes of products (Coke, McDonald's, and others) that have managed to cross borders as a result of advocating a flexible business reality in making business decisions. Such a strategy doesn't strictly espouse either a country-by-country or a one-size-fits-all-countries basis. Instead, "What must be grasped is a business reality that lies in between one country and one world" (32).Read more ›
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Format: Hardcover
This book is a delight to all of us engaging with global strategy, as scholars, teachers and practitioners. Based on a thorough and deep analysis, Ghemawat provides a much-needed counter statement to the journalistic-style thinking that has threatened to dominate the common wisdom on globalization. He forcefully illustrates the inherent tension between the forces of globalization and localization, and the complex relationships between them. In doing that, he advocates a nuanced view of the impact of globalization on business, in which its diversity and plurality are explicitly recognized. A most important argument made by Ghemawat that should not be overlooked is that differences between countries are not only an obstacle to overcome, as commonly believed; In addition, they open up important opportunities, for the companies able to take advantage of them.
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