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Redhook: A Microbrew Success Story Hardcover – November 13, 1998
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Top Customer Reviews
This is must read for anyone interested in the brewing industry.
The author offers captivating details on how Paul Shipman, a charismatic man with the gift of persuasion, and Gordon Bowker, founder of Starbucks Coffee and advertising guru, found their way to a passionate persuit of a shared vision.
An easy read chock full of the successes and failures of these two leaders, "Redhook - Beer Pioneer" inspires you to believe you can accomplish anything as long as you are persistent and dedicated to success.
Some of the books highlights include:
-Bananna Beer and House Character - How Shipman spun to the local beer drinking public the breweries funny tasting beer caused by contaminated yeast. I think the late beer author Michael Jackson saved the day on this one.
-The Bitter that was Sweet - How Redhook ESB, originally known as Ballard Bitter, made Redhook beer a drinkable alternative.
-Selling your Soul - Perceived as a controversial move for a craft brewer, Redhook made history by partnering in distribution with Annheiser-Busch. The book offers great insight on how this partnership was actually structured and why it was beneficial to Redhook without compromising their craftsmanship heritage.
Most Recent Customer Reviews
Could this be the great Peter Krebs, native of Corning, New York, and schooled on the golf course of St. Bonaventure University. Read morePublished on December 1, 2005 by Moose